Moosend Pricing, Features, Reviews & Comparison of Alternatives


Email marketing, campaign management & automation software

4.83/5 (60 reviews)

Moosend overview

Moosend is a cloud-based email marketing platform with marketing automations for managing multiple email campaigns, mailing lists, newsletters, and more. The solution is suitable for freelancers and businesses of any size, and includes email templates, automation tools, real-time analytics, and a drag-and-drop email editor.

Moosend includes a range of responsive, customizable email newsletter templates, with users able to customize every element to suit their brand. Emails can be previewed across multiple device formats and tested from within the email editor. The drag-and-drop editor allows users to add, remove, and customize elements without needing any previous experience, and also includes a code view for users with experience of HTML and CSS. Drafts are automatically saved, and users can access their email design history at any time.

Users can create custom opt-in forms to collect subscriber data, and include these in their website, Facebook page, or blog. Email lists can be segmented using any subscriber data, and campaigns can be customized for different subscriber segments. Moosend’s automation tools allow users to select trigger events, add filters, and choose actions to create automated workflows for a range of scenarios, such as new subscriptions, cart abandonment, and subscriber anniversaries. Pre-built workflow templates are also included, and can be fully customized by users. Moosend’s real-time campaign analytics give users insight into email open rates across different devices and email clients, performance by location, subscriber activity, click-through rate (CTR) for multiple links in a single campaign, and more.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Moosend screenshot: A range of email templates are includedMarketing Automations with Workflow Editor and Website Tracking FeaturesMoosend screenshot: Users can preview templates before selectingMoosend screenshot: The drag-and-drop editor allows users to create and customize emailsMoosend screenshot: Users can edit text and images in a design view, code view, or split viewMoosend screenshot: A range of different elements can be added to emailsMoosend screenshot: Moosend allows users to preview emails across multiple device typesMoosend screenshot: Multiple automation workflows can be created and managedMoosend screenshot: Users can select different automation triggers and actionsMoosend screenshot: Automations can be set up for user onboarding, lead scoring, cart abandonment, and more

Moosend reviews

Value for money
Ease of use
Customer support
Abigail Nwaocha

Cheap and Easy email marketing software with Automation

Used weekly for less than 6 months
Reviewed 2016-12-13
Review Source: Capterra

I discovered MooSend while searching for email marketing software here. I was mostly interested in the automation feature as I had a few email marketing ideas I wanted to test out, and while I could do that on Sendinblue, I wanted to be notified when a subscriber made an action that triggered the automation. MooSend free plan comes with 2000 credits, each email recipient costs one credit. So, with 2000 credits you get 2000 emails sends. Which while limiting was fine for the campaigns I intended to run. On signing up I was prompted to create a list and import contacts into it, I'm not sure what would happen if I didn't have a list of emails to import. Moosend Automation allows 8 workflows. Subscriber Registered: An automatic email is sent when a subscriber registers. This to me would be great for welcome emails or to welcome subscribers who have signed up to attend an event. Campaign opened: An automatic email is sent when the campaign is opened. Campaign not opened: An automatic email is sent when a campaign remains unopened for a specific amount of time. This would be a great way to engage inactive subscribers. Link clicked: An automatic email is sent when a link is clicked. Link not clicked: An automatic email is sent when a link remains unclicked for a specific amount of time. This would be great to remind subscribers to take an action such as registering or an event, purchasing something etc. Custom field date: An automatic email is sent when a specific date is reached. This would be great to remind subscribers a day to an event or an hour of an event. Anniversary: An automatic email is sent every year on a specific date Custom field value changed: An automatic email is sent when the specified custom field is set to the specified value. I'm still trying to figure this out. Given the wide range of automation abilities and the fact that I wasn't planning a drip campaign, Moosend was the perfect alternative to SendinBlue, however, creating a subscribe/ signup form is tricky, as the form has to be embedded somewhere such as a website/ blog/ landing page. I expected to be able to create a signup form with a link [Such as Mailchimps's] I could share on social media to get people to join the list and trigger the workflow. The lack of this feature is a major letdown. While I'm glad that a subscription form can be added to a campaign, I'd like to be able to create a subscription form with a shareable link.Eight Workflow options Cheap with an amazing free plan.

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Dipak Raghuwansi

Big features in small package

Used daily for 6-12 months
Reviewed 2019-01-05
Review Source: Capterra

Being in the publishing industry, spot communication is paramount. After going through Mailchimp, Activecampaign, Sendgrid, AWS ses, we have finally decided to stay with Moosend mainly because there is no other tool that matches the combination of feature set & price point offered. Right from seamless onsite event tracking to journey building to amazing customer support (Located out of UK so GMT & IST have many overlapping working hours ). Further, the API rate limits are also set on a very high threshold so we have never faced any problems migrating any bulk size of data into and out of the system. Lastly, being able to add as many custom fields further eases our process of managing adhoc campaign send outs.

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Alex Kakouratos

Moosend provides a great mail marketing service

Used weekly for 2+ years
Reviewed 2017-03-14
Review Source: Capterra

The new email editor is fantastic. The speed and the quality of the service are great. The support team is always responding very fast and always have a way to solve problems & questions. Can handle a large number of mails. Easy to use A/B testing with multiple A/B options. Detailed reporting, very easy to read and have an understanding even with 1 view.The new email editor is fantastic. The speed and the quality of the service are great. The support team is always responding very fast and always have a way to solve problems & questions. Can handle a large number of mails. Easy to use A/B testing with multiple A/B options. Detailed reporting, very easy to read and have an understanding even with 1 view.

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Michael V.

Best solution for email marketing: easy, cheap and effective

Used weekly for 6-12 months
Reviewed 2018-12-28
Review Source: Capterra

I use Moosend for my start-up and for the need of our (small business) clients. The free plan is just perfect for my case. Kudos for their blogs. I understand the pattern: offer something of value as a hook for clients, but Moosend is trully offering most useful knowledge and experience. I urge all to at least subscribe to that. I always recomend Moosend to my contacts and clients. A bit envy of their branding too!1. Moosend is offering one of the best and complete email marketing solutions out there 2. Free plan is perfect for begginers - Other plans have excelent rate value for money too 3. I love the brand feeling and the experience it creates 4. Their blogs are offering true value in abandance 5. Builder is super easy and fun 6. Support is excellent 7. Did I mention that they have created a perfect 'brand package'?

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Michail Georgiopoulos

Easy, effective and cheap.

Used weekly for 2+ years
Reviewed 2019-01-04
Review Source: Capterra

I switched to Moosend from other competitive products. What is changed is that my job is simplified and with some better functionalities. I am also impressed with how much interactive the support is, and how fast the service improves.Use interface is very intuitive and makes the job simple and effective. Even with a very big number of emails, the service is very fast. Great insights also in the blogs. Started using workflows and they proved very useful. Also found what I needed in the analytics and reporting.

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Moosend pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Pricing is based on unique users across all email lists.
The 5K plan is free for 3 months, then $10/month after the trial ends.
Discounts are available for 6-month and annual plans.

Moosend features

Campaign Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Real Time Analytics
Third Party Integration

A/B Testing (152 other apps)
Activity Dashboard (228 other apps)
Campaign Analysis (199 other apps)
Content Management (189 other apps)
Engagement Analytics (179 other apps)
Multi-Channel Marketing (159 other apps)
Real Time Data (147 other apps)
Reporting & Statistics (213 other apps)
Social Media Integration (233 other apps)
Social Network Marketing (143 other apps)
Tagging (145 other apps)

Additional information for Moosend

Key features of Moosend

  • Multi-Variate Testing
  • Drip Campaigns
  • Behavior Driven Rules
View All Features


Custom opt-in forms can be created to capture any visitor data required, and pasted to websites, blogs, Facebook pages, or other third party sites.

The drag-and-drop newsletter editor allows users to create their own emails from scratch or customize existing templates, and preview emails to see how they look on various devices.

Marketing automations can cover a range of events, such as abandoned carts, user onboarding, and lead scoring, enabling users to define actions to be performed, by choosing from a range of event triggers and filters.

Users can view campaign performance by country, view stats for the devices and email clients used by subscribers, and track the click-through rate (CTR) for multiple links in the same email campaign.

The Moosend API allows users to automate marketing activities, integrate with third party applications, and more.