Moosend Pricing, Features, Reviews & Comparison of Alternatives

Moosend

Email marketing, campaign management & automation software

4.81/5 (115 reviews)

Moosend overview

What is Moosend?

Moosend is a cloud-based email marketing platform with marketing automations for managing multiple email campaigns, mailing lists, newsletters, and more. The solution is suitable for freelancers and businesses of any size, and includes email templates, automation tools, real-time analytics, and a drag-and-drop email editor.

Moosend includes a range of responsive, customizable email newsletter templates, with users able to customize every element to suit their brand. Emails can be previewed across multiple device formats and tested from within the email editor. The drag-and-drop editor allows users to add, remove, and customize elements without needing any previous experience, and also includes a code view for users with experience of HTML and CSS. Drafts are automatically saved, and users can access their email design history at any time.

Users can create custom opt-in forms to collect subscriber data, and include these in their website, Facebook page, or blog. Email lists can be segmented using any subscriber data, and campaigns can be customized for different subscriber segments. Moosend’s automation tools allow users to select trigger events, add filters, and choose actions to create automated workflows for a range of scenarios, such as new subscriptions, cart abandonment, and subscriber anniversaries. Pre-built workflow templates are also included, and can be fully customized by users. Moosend’s real-time campaign analytics give users insight into email open rates across different devices and email clients, performance by location, subscriber activity, click-through rate (CTR) for multiple links in a single campaign, and more.
www.moosend.com

Pricing

Starting from
$10/month
Pricing options
Free
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English
Moosend screenshot: A range of email templates are includedMarketing Automations with Workflow Editor and Website Tracking FeaturesMoosend screenshot: Users can preview templates before selectingMoosend screenshot: The drag-and-drop editor allows users to create and customize emailsMoosend screenshot: Users can edit text and images in a design view, code view, or split viewMoosend screenshot: A range of different elements can be added to emailsMoosend screenshot: Moosend allows users to preview emails across multiple device typesMoosend screenshot: Multiple automation workflows can be created and managedMoosend screenshot: Users can select different automation triggers and actionsMoosend screenshot: Automations can be set up for user onboarding, lead scoring, cart abandonment, and more

Moosend reviews

Value for money
Features
Ease of use
Customer support
  4.8
  4.7
  4.7
  4.8
Natalie Blais

The best email platform on the market

Used daily for less than 6 months
Reviewed 2019-07-08
Review Source: Capterra

Moosend has made emailing my clients super easy and fast.

Pros
I absolutely love Moosend! I am a new user, having come from a huge platform, to a medium platform, and when I found Moosend, it was a no brainer to move my list over. Their Customer Support is, hands down, the best I have seen on the market! Super fast tech support, new integrations and connections come daily. I would recommend this over and over to all my clients.

Cons
Missing a few integrations, but that is an easy work around with Zaps.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jodi LeBlanc

Moosend I found a hidden gem!

Used weekly for less than 6 months
Reviewed 2019-07-16
Review Source: Capterra

Phenomenal customer support!

Pros
A professional tool that is easy to use, straightforward to run campaigns and a company that is great about educating their users on how to get the best delivery rates possible.

Cons
Was a little different to get started using than others I have used becuase of the quality control I had been able to use other email systems and got lower deliverability than I should because they didn't have the screening and tools that Moosend does. Big time email names too!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Dairis Dambis

Moosend - best for starting e-mail marketing.

Used weekly for less than 6 months
Reviewed 2020-05-14
Review Source: Capterra

I really liked the customer support and really simple and understandable UX. It gives you great statistics inside the platforms about user activity.

Pros
Easy drag and drop email automatization creator. Easy to create split tests for campaigns. Up to 1000 subscribers - it's free and it really mattered for me as a small business manager.

Cons
When exporting campaigns it would not export all of the necessary fields I, personally, used to manage my contact and subscriber list. A little customization is offered when exporting campaign results and user activities. I would like it to show which user answered my e-mails so that I don't send them again.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Rosana Bana

It takes me a little while to complete emailing function.

Reviewed 2016-01-07
Review Source: Capterra

Pros: This ESP is one of the strongest ESPs we've ever used. Cons: Responds slowly.

Response from Moosend


Thanks for the review Rosana.. What do you mean by Responds Slowly? It is not that clear to us .

Rating breakdown

Ease of use
Customer support

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Anonymous

Versatile, Functional, and great Money value

Used weekly for 6-12 months
Reviewed 2020-03-16
Review Source: Capterra

Customer support is unmatched, from day zero when I emailed them asking about their services and all. They were straight forward and the packages are fairly priced.

Pros
It was easy to use and very flexible in terms of design, segmentation, and customer support.

Cons
Sometimes emails could be flagged as spam, but that's an issue that could be fixed with time (we've only been using the platform for the past 6 months)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Moosend pricing

Starting from
$10/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

Pricing is based on unique users across all email lists.
The 5K plan is free for 3 months, then $10/month after the trial ends.
Discounts are available for 6-month and annual plans.

Moosend features

API
Campaign Management
Campaign Segmentation
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Monitoring
Real Time Analytics
Third Party Integration

A/B Testing (205 other apps)
Activity Dashboard (356 other apps)
Automatic Notifications (208 other apps)
Campaign Analysis (297 other apps)
Content Management (274 other apps)
Engagement Analytics (264 other apps)
Multi-Channel Marketing (247 other apps)
Reporting & Statistics (356 other apps)
Social Media Integration (315 other apps)
Social Network Marketing (204 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Moosend

Key features of Moosend

  • Multi-Variate Testing
  • Drip Campaigns
  • Behavior Driven Rules
View All Features

Benefits

Custom opt-in forms can be created to capture any visitor data required, and pasted to websites, blogs, Facebook pages, or other third party sites.

The drag-and-drop newsletter editor allows users to create their own emails from scratch or customize existing templates, and preview emails to see how they look on various devices.

Marketing automations can cover a range of events, such as abandoned carts, user onboarding, and lead scoring, enabling users to define actions to be performed, by choosing from a range of event triggers and filters.

Users can view campaign performance by country, view stats for the devices and email clients used by subscribers, and track the click-through rate (CTR) for multiple links in the same email campaign.

The Moosend API allows users to automate marketing activities, integrate with third party applications, and more.