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Mailchimp vs SALESmanago Marketing Automation Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

Customer Engagement Platform for impact-hungry eCommerce marketing teams.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

0

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

499

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

9.1K

5K

1K

159

76

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.5

175

5

4

3

2

1

121

33

16

3

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

It's a very feature rich, easy-to-use, integrated marketing and sales system with exeptionally good support. Very fast, helpful and competent staff and they constantly developeing the system.
I frequently send gift codes and one of the benefits is that they can be tracked. The customer service is very good, they are always ready to help you achieve your daily goals.
The progress that they have made in these years is amazing. All the functions in the system are evolved and they do their best to make them better every day.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

One of the processes that has been more difficult for me has been the connection between the APIs and the platform.
With the help of customer service and automatic segmentation feature we managed to reactivate about 25-30 of our emails, after that we remove the useless, dead emails.
You have to learn a lot before you can start for example sending marketing emails. When you log in you can see plenty of different options but there is no priority of them, poor UX.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review5 days ago

Key features

  • Total features134
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Integration
  • Data Synchronization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For iPad Devices
  • Form Builder
  • GDPR Compliance
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Modeling
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • SMS Marketing
  • Sales Analytics
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tagging
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features89
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Integration
  • Data Synchronization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For iPad Devices
  • Form Builder
  • GDPR Compliance
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Modeling
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • SMS Marketing
  • Sales Analytics
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tagging
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1654
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations40
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

A great tool to send email

Reviewed 5 years ago
Pros

Really friendly and easy to use interface. The MailChimp email templates are also helpful so you don't have to code from scratch.

Cons

It's a bit limited as to what you can do from an automation standpoint, so I wouldn't recommend for enterprise-level email marketing/marketing automation.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp logo

Mailchimp

Mailchimp is a great app for ecommerce shop owners just getting started with email marketing.

Reviewed 4 years ago

The best ESP for me when I was just getting started with email marketing.

Pros

Free account for up to 2000 subcribers lowers the barrier of entry for email marketing and the app helps you to manage your marketing on the go. The integration with Facebook Audiences is also a great addition.

Cons

The automation features are a little more limited as compared to other marketing automation software.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp logo

Mailchimp

Great product, killer support

Reviewed 3 years ago

The support alone is a reason to give it a try.

Pros

It's super easy to use at a basic level and has feaures for advanced users as well. Nice third party integrations and their support is so awesome.

Cons

It can be a little daunting to use the advances marketing features, like marketing automation.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp logo

Mailchimp

Research for a company.

Reviewed 6 years ago
Pros

Simple, fast, quick setup, cost. Don't need much programming knowledge.

Cons

Missing marketing automation components like lead scoring, advanced reporting.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp logo

Mailchimp

The best software to send segmented emails

Reviewed a year ago

In our company we have used it to send different campaigns, most of them with success, it makes us look more professional when clients open our emails, the information we want reaches the right people

Pros

It has given me the facility to have lists, to send emails by area, to activate promotions depends on the customers, it has also helped us to contact new customers, and to have a real email database where we see with the Mailchimp reports which ones they are real emails and which ones are not, It is a very friendly platform that is easy to use with super beautiful designs.

Cons

I have not gone much into the marketing automation part

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp logo

Mailchimp

The OG of Email is Still Fantastic

Reviewed 25 days ago

amazing from start to finish

Pros

the most userfriendly email marketing campaign set up and launch I've ever seen still to this day on the market and I've been using them since 2010

Cons

One of the only reasons that we left MailChimp was it was not built for advanced marketing automation earlier on and it definitely is not built for B2B marketing automation

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp logo

Mailchimp

Easy to Use

Reviewed 4 years ago

It got the job done when I worked for a startup company only send out a few email blasts.

Pros

It's easy to figure out how to do everything.

Cons

It's not a very powerful marketing automation tool, like a Marketo.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp logo

Mailchimp

Does Exactly What it Says

Reviewed a month ago

We use it for customer email campaigns and it has worked well

Pros

This software can be up an running within minutes

Cons

It is not super robust compared to other marketing automation softwares

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp logo

Mailchimp

Very useful marketing automation tool

Reviewed 4 years ago
Pros

You can easily create form in a few steps (subscription form etc.) that later allows you to analyze how often some actions are done (like file download, form submission, adding to subscribers list). Also it has simple integration with popular e-commerce tools like magento, woo commerce etc...

Cons

Comparing to aliternative marketing automation tools Mailchimp has pretty expensive subscription plans.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

All-in-one email tool

Reviewed 5 years ago

Email marketing, Lead generation, Automation

Pros

The free service is perfect for startups and small businesses, but as you grow, consider upgrading to the higher tiers - you won't look back. Hope they keep up the good work and adding even more functionalities.

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp logo

Mailchimp

Best Solution for Email Marketing Needs

Reviewed 3 years ago

Overall experience of using the Mailchip was good when it comes to email marketing.

Pros

- Easy integration with different platforms. - Detailed Reports and tracking facilities. - High Quality Templates. - Easy to Use for new users.

Cons

- Less automation tools for higher productivity. - You get banned for Affiliate Marketing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp logo

Mailchimp

Great email marketing tool that is moving into marketing automation

Reviewed 4 years ago
Pros

Has been a solid tool for sending low cost or free emails to small list for years.

Cons

Restrictive policies at times and a lack of full marketing automation funnel design.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp logo

Mailchimp

Nice Emailing Platform

Reviewed 2 years ago

It is functional.

Pros

Easy to use marketing automation platform and email marketing service.

Cons

The unsubscribe function is doesn't work on the free version.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp logo

Mailchimp

Budget-friendly on-the-go solution for marketing emails and drip campaigns

Reviewed 4 years ago

A best budget-friendly on-the-go solution for marketing emails and drip campaigns. Easy to integrate with WordPress and other forums for lead capture.

Pros

The pros are as follows, 1. Scalable as needed 2. Quick & easy to set up 3. Had many integration that was needed like wordpress integration etc. 4. Ease of use for non-tech people.

Cons

1. Lacked few features for making drip campaigns that are in marketing automation solutions.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp logo

Mailchimp

Great for email marketing

Reviewed 3 years ago

It’s a great tool to start with email marketing and marketing automation

Pros

It’s an easy to use software with great reports and good delivery rate. The drag and drop template builder it’s great and all the futures in general. One of the things I like most it’s that a lot of platforms has an integration with mailchimp, for example WordPress

Cons

The prices could be to high for a small business

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp logo

Mailchimp

MailChimp Review

Reviewed 4 years ago
Pros

Popular in the market, so it`s easy to find specialists who knows the tool. Has native integrations with systems like Salesforce.com, so it means you can sync all your CRM contacts and leads and document communication in multiple systems. Has mail merge functionality in order to do easily outreach multiple contacts. Has Opt out functionality for the ones who wants to unsubscribe. Quite good pricing terms.

Cons

As a marketing tool is not that complex, so feature-wise other marketing tools overall looks better and have more automation possibilities.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp logo

Mailchimp

MailChimp is the first tool that springs to mind for email marketing because of a charming monkey!

Reviewed 4 years ago

MailChimp helps me to start my email marketing process within no time and easy to understand interface and with the freemium plan.

Pros

MailChimp is the first tool that springs to mind, for email marketing because of a charming monkey and easy to use the tool. MailChimp allowed 12,000 emails to 2,000 of subscribers which isn’t a bad deal. pretty for startups with powerful reporting.

Cons

MailChimp little bit lacks in advance automation to support the whole email marketing operation.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp logo

Mailchimp

Best email marketing software

Reviewed 3 years ago
Pros

It gives you best delivery and deliverability rates. Probably, I have received good open rates because my email have landed in the inbox.

Cons

It's a bit complicated for a newbie to understand and use it's marketing automation.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp as marketing tool

Reviewed 4 years ago

Nice platform to create professional emails and through this you can bring your customers in to your doors. Many of our customers liked it..

Pros

Very nice Marketing automation platform and easy to use for marketing activities...

Cons

Nothing specific... overall good product..

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Mailchimp

It is better since they upgraded

Reviewed 4 years ago

Mail chimp is a good starter solution but if you are serious about building email automation into your business, solutions such as ActiveCampaign are way better (no need to jump to Infusionsoft or Ontraport)

Pros

Ease of use and the forever free plan are great ways to get your feet wet

Cons

Not powerful enough for personalized automation paths that are expected in email marketing these days.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

The best beginner and intermediate email marketing tool

Reviewed 4 years ago

I had a tremendous experience using Mailchimp and will use them again for all future personal and professional projects.

Pros

I love the ease of use, customer support, and low cost of using Mailchimp. I think they've built a tremendous product for early stage startups and small businesses.

Cons

The worst thing about Mailchimp is its scalability with complex CRM and marketing automation systems.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Mailchimp

Alright features for getting started with email marketing

Reviewed 4 years ago
Pros

Works fine in setting up emails and provides ready templates. Ideal for small businesses getting started with email marketing.

Cons

Lacks features when getting more complex with data, subscription management and marketing automation in general.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp logo

Mailchimp

Good Tool for Email Marketing

Reviewed 3 years ago

I get solutions for my small email marketing business.

Pros

MailChimp has an interface easy to use. With MailChimp I can manage my campaigns in different ways according to my strategies. It offers many templates for an effective email Marketing, and many integrations, even with Wordpress. Free plan offers many tools.

Cons

The structure of marketing automation is not very intuitive. Paid plans are a little expensive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

Valued planform for marketing automation

Reviewed 2 years ago

It is an amazing platform for marketing automation.

Pros

Very frequent I use this platform for my different marketing campaigns and implanting sales funnel and it works very will like segmentation, email tracking etc.

Cons

I don't think any features I liked least. They update features very frequently.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Good option to Start Email Marketing

Reviewed 3 years ago

It is a great tool that provides good features to interact with our prospects through email. Defining users into lists and sending emails based on tags made our business easy with personalized targeting.

Pros

The free option which allows reaching our early 2000 subscribers and sends emails up to 12000. Creating lists and adding subscribers to the tool from our own web portals is also an easy process.

Cons

Automation Process and defining workflows are a little bit confusing and not user-friendly. It is not easy to use in terms of automation email marketing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SALESmanago Marketing Automation logo

SALESmanago Marketing Automation

An effective Marketing Automation Tool to manage all digital marketing campaigns

Reviewed 5 years ago
Pros

1 tool to manage content marketing on multiple channels website, blog, social media and e-mail marketing. 1 tool to manage all lead generation activities, not only by e-mail but expecially by website. The concept of digital body language is very interesting, much more effective than generic Buyer Personas category. It is a tool you can really have a 1-to1 relationship with each website visitor

Cons

It is in English and e.mail editor is not so friendly as competitors like Mailchimp. But it is effective