MailerLite vs Smaily

Mailchimp

Brevo

Constant Contact

ActiveCampaign

GetResponse

charles

Compare MailerLite and Smaily based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2025.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

ActiveCampaign is a connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with customers. Teams can send follow-up that adapts to customer behavior, so teams are sending the perfect message at the perfect time.

We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

A/B Testing

Activity Dashboard

Activity Tracking

AI Content Creation

Alerts/Notifications

Audience Targeting

Autoresponders

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Contact Management

Content Management

Conversion Tracking

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Data Import/Export

Design Management

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Form Builder

Forms Management

GDPR Compliance

Geolocation

HTML Editor

Image Library

Landing Pages/Web Forms

Lead Capture

Lead Generation

List Management

Location Tracking

Mailing List Management

Marketing Automation

Mobile Access

Mobile App

Mobile Optimization

Monitoring

Multi-Campaign

Newsletter Management

Personalization

Process/Workflow Automation

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Responsive Web Design

ROI Tracking

Sales Analytics

Scheduling

Search Marketing

Segmentation

SEO Management

Social Marketing

Social Media Integration

Spam Blocker

Subscription Management

Team Management

Template Management

Third-Party Integrations

Visual Analytics

Web Forms

Website Management

Website Publishing Options

Workflow Management

WYSIWYG Editor

MailerLite

Web-based

iPad

iPhone

Field Manager

Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail.

owner

It's great what you can get on the free plan and the customer service is excellent. I am totally sold on the power of email marketing and Mailerlite has made it so easy.

Life Coach & Trainer

It is amazing and really helpful that they allow free users access to their email automation feature.

Proprietor

Love the user friendliness. It was easy to set up and the videos are so well done whenever I want to add efficiencies, have questions, or want to tweak my newsletters, they're so helpful.

Co-Founder 

Easy to set up, good design and templates options, easy to set up automations, good analytics. Very good value for money.

Online Media Manager

What I liked the most about mailerlite was the ease of use of this program and the clarity of its design. An additional plus is the free account for up to 1000 subscribers.

Owner

If you do not know what you are doing they have a great help section video tutorials and an online class that will help you. All of these training options are extremely well done.

What I REALLY appreciate is that although I am [currently] a free user, the customer service staff cares to help me. That is pretty sensational in my books.

Marketing Specialist

What I mean is that I'll be typing and I'll get to where I am right now, and the cursor will reset to the beginning and start type there instead. If I refresh the page, the problem goes away.

Consultant

MailerLite is the most straightforward email software I've used (and I've tried a few!). With ever increasing and fabulous functions, to a true WYSIWYG interface, it's all just a dream.

Special Projects Coordinator

We are excited to really get this moving with multiple campaigns and sends. We believe our membership will enjoy the new look and the ease of sending / receiving.

Director

It is the most cost effective email software I found with extensive research and it works perfectly. Whatever you think you want it to do, it already does.

I like that my email marketing automation is easy to create, schedule and deliver at a price point suitable for bloggers not yet making a profit.

Blogger 

I currently use this Budget friendly software to send email weekly to my subscribers. It’s super easy to use and it’s also user-friendly when designing a newsletter.

Author

In the beginning I made some mistakes on approval, but that was totally from my lack of understanding.

Coach

I host an online event every other month and I'm loving how easy it was to do everything, from setting the group, automation, and the integration to ClickFunnels was a breeze.

Development Coordinator

I feel their actual DIRECTIONS and tutorials are poor. It's their staff that makes the magic happen.

Business Coach & Consultant

Good Service Wish It Would Integrate With More Things.

MailerLite screenshot

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Affordable, comprehensive, and easy-to-use solution to  grow and engage audiences, create and sell courses, and turn ideas into income

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

Smaily is an email marketing and automation tool, created to make email marketing easy, accessible and affordable for everyone. You'll be able to upgrade your email marketing results while downgrading the bills!

Preview Functionality

Smaily

Marketing Manager

The product is very easy to use and great value for money. Customer support is very helpful and replies quickly.

Head of Communication

And the best part is - very helpful staff to answer all my questions. There is lots of question on their Frequently Asked Questions page but I seem to have more questions.

Marketer

I think it is amazing how customer-oriented they are in their support team.

E-poe ja kliendihaldur

It is very easy to use and has a logical build-up. And I would also like to give credit to their customer support cause they always help when it's needed.

marketing specialist

In Smaily I can make beautiful newsletters very easily. It saves a lot of time because it is very easy to use.

For me contacts management is difficult and filters are difficult.

Digital Marketing Project Manager

Good support team that answers very quickly. Easy to create segments and to track results.

Could be more possibilities for drag and drop feature.

marketing manager

As I have used mailchimp aswell, there's actually nothing right now that I miss or don't like about Smaily.

Super-suer quick support system (in seconds). Good and understandable interface.

Product Manager

Platform is limited in A/B testing possibilites.

Easy and inexpensive Email marketing software Smaily.

Smaily screenshot: Make email marketing the only marketing you need. Our email marketing software delivers both your emails and results. You’ll soon be tracking the increase in opens, clicks, sales and smiles.

Smaily screenshot: Never waste a moment doing things that could be done automatically. Map out your dream customer journey and start the adventure with marketing automation.

Smaily screenshot: Conquer the market with campaigns of gold. Make your email design dreams come true and imagination run wild with the help of our design tools. Create eye-catching email templates fit for any device and deliver winning email marketing campaigns.

Smaily screenshot: Successful and stunning landing with minimal effort. You don’t need to be a design guru to build a page that makes visitors want to explore. Offer them a smooth touch-down with a beautifully designed landing page.

Smaily screenshot: Work well with others and gain connections. Make the most of the contacts on your apps and integrations. Connect all customer info from your website, CRM and e-commerce platform for the Holy Grail of customer data.

MailerLite vs Smaily Comparison (2025)

MailerLite

Smaily

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives