Mailchimp vs Smaily

HubSpot Marketing Hub

Brevo

Constant Contact

ActiveCampaign

GetResponse

charles

Mailchimp for sending targeted emails

Smaily is easy to use. You don't have to know anything about coding to sync it. If I have had any questions about the features or settings I've received the help in minutes. If normally we are used to sending emails to support and then wait for a couple of hours or even days - that has never happened with the Smaily team. Their chatbox is not built on robots, real people answer your problem and they do it extremely fast. 

Easy to use and super good customer support

Thank you so much Maria for such positive feedback. We try to differentiate ourselves from other platforms in terms of our customer service, so that we would be immediately available to the customer and help would come quickly.

Compare Mailchimp and Smaily based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2025.

We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results.

ActiveCampaign is a connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with customers. Teams can send follow-up that adapts to customer behavior, so teams are sending the perfect message at the perfect time.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

A/B Testing

Abandoned Cart Saver

Activity Dashboard

Activity Tracking

AI/Machine Learning

Alerts/Notifications

Archiving & Retention

Audience Targeting

Automated Publishing

Automated Responses

Automated Scheduling

Autoresponders

Behavior Analytics

Behavioral Analytics

Behavioral Targeting

Brand Guidelines

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

CAN-SPAM Compliance

Channel Management

Click Tracking

Collaboration Tools

Contact Database

Contact Management

Content Analytics

Content Library

Content Management

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Database

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Dashboard

Data Analysis Tools

Data Import/Export

Data Synchronization

Design Management

Drag & Drop

Drip Campaigns

Dynamic Content

eCommerce Management

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

For Insurance Industry

For iPad Devices

For Small Businesses

For Startups

Form Builder

Geolocation

Geotargeting

Image Library

Inbox Management

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Nurturing

Lead Segmentation

List Management

Live Chat

Location Tracking

Mailing List Management

Marketing Automation

Marketing Calendar

Mass Texting

Mobile Access

Mobile Optimization

Mobile Retargeting

Mobile Survey

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Distribution

Multi-Channel Management

Multi-Channel Marketing

Mailchimp

Android

Web-based

Windows

iPad

iPhone

President

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.

TA Scheduler

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.

Automotive Salesman

Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.

Youth Pastor

I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pastor

The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

Owner

Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.

Freelance Web Developer

Their dedication to improvement is a positive sign for the company. There is a reason that they are the industry standard.

Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.

It was great - I love them and suggest them to all friends getting started, I wouldn't trust any other company for a product in this price range and offering.

Professor

The templates are great and quite efficient. It's really easy to set up a campaign and the option to make a landing page right there is awesome.

Editor 

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.

Marketing

For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Data Analyst 

Very confusing,  very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

Mailchimp a great email marketing tool

I like the ease of use of this software and how you send 2000 emails for free before you transfer to a paid membership. They are a great company and have been in business for years.

Business manager

I love to use mailchimp for email marketing most especiallly when i want to generate lead. THEIR Landing page is superb.

Senior Software Engineer

Its broad feature set and ease of use are an amazing help to a new company just getting started. If you're not looking for custom integration or transactional emails, this product is one of the best.

head of operations

It has been a good experience, would recommend specially if you are just starting creating your newsletters and want to practice before spending a significant amount of money on this type of software.

Customer service 

The easy to read interface and the ease of printing. The hospitality from customer service is great.

Mailchimp screenshot

Mailchimp screenshot: Monitor click performance with reports on average open and click rates

Mailchimp screenshot: Track performance with reports and summaries on any device

Mailchimp screenshot: Create advertising campaigns to target specific user segments and choose custom settings

Mailchimp screenshot: Track the success of e-commerce campaigns and understand where revenue is coming from

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Affordable, comprehensive, and easy-to-use solution to  grow and engage audiences, create and sell courses, and turn ideas into income

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

Smaily is an email marketing and automation tool, created to make email marketing easy, accessible and affordable for everyone. You'll be able to upgrade your email marketing results while downgrading the bills!

GDPR Compliance

HTML Editor

Personalization

Preview Functionality

Real-Time Analytics

Reporting/Analytics

ROI Tracking

Template Management

Third-Party Integrations

WYSIWYG Editor

Smaily

Marketing Manager

The product is very easy to use and great value for money. Customer support is very helpful and replies quickly.

Head of Communication

And the best part is - very helpful staff to answer all my questions. There is lots of question on their Frequently Asked Questions page but I seem to have more questions.

Marketer

I think it is amazing how customer-oriented they are in their support team.

E-poe ja kliendihaldur

It is very easy to use and has a logical build-up. And I would also like to give credit to their customer support cause they always help when it's needed.

marketing specialist

In Smaily I can make beautiful newsletters very easily. It saves a lot of time because it is very easy to use.

For me contacts management is difficult and filters are difficult.

Digital Marketing Project Manager

Good support team that answers very quickly. Easy to create segments and to track results.

Could be more possibilities for drag and drop feature.

marketing manager

As I have used mailchimp aswell, there's actually nothing right now that I miss or don't like about Smaily.

Super-suer quick support system (in seconds). Good and understandable interface.

Product Manager

Platform is limited in A/B testing possibilites.

Easy and inexpensive Email marketing software Smaily.

Smaily screenshot: Make email marketing the only marketing you need. Our email marketing software delivers both your emails and results. You’ll soon be tracking the increase in opens, clicks, sales and smiles.

Mailchimp vs Smaily Comparison (2025)

Mailchimp

Smaily

Overview

Video & Screenshots

Pricing

User reviews

Key features

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