onalytica - 2025 Pricing, Features, Reviews & Alternatives

Onalytica specializes in providing influencer relationship management software and supporting professional services to help brands scale 1-to-1 influencer relationship management results. The platform helps marketing, communication, digital & PR professionals to help configure bespoke influencer programs, enabling them to better automate and streamline influencing activity as well as identify on-going engagement opportunities.

Onalytica’s influencer discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, blogs, Instagram, YouTube, Facebook, LinkedIn profile links, and demographic data. These influencers are then ranked by reach, resonance, relevance and reference. Onalytica's influencer score is contextual, so a persona can score differently on different topics rather than being allocated an overall general influencer score. Onalytica also has a unique way of discovering influencers using the brand's content.

Onalytica’s Influencer Relationship Management (IRM) solution enables users to identify, track and engage with influencers beyond the traditional engagement model of media relations, digital marketing and public affairs. Users can run influencer programs that drive personalized outreach to the most influential journalists, analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers.

Through a unique combination of technology and a team of research analysts, Onalytica can provide users with access to their database of curated social influencers across various industries, topics and countries. Within the platform there are uniquely four ways in which Onalytica can help users to identify/validate influencers for different clients/campaigns.