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OptiMine Logo

Marketing measurement platform

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OptiMine - 2026 Pricing, Features, Reviews & Alternatives

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OptiMine overview

What is OptiMine?

OptiMine is an omni-channel marketing measurement platform for marketers, agencies and any business who spend on advertising. OptiMine Insights delivers actionable insights to help businesses adjust their advertising spend, achieve maximum ROI and improve business performance.

OptiMine provides businesses with insights on how their online and offline ad spending is impacting sales, customer acquisition and revenue. Further to delivering insights, OptiMine makes instant recommendations on how marketers might adjust ad spending to improve ROI.

OptiMine's insights are actionable and ongoing; results are updated every 48 hours. OptiMine Insight uses econometric time series analysis to provide both top-down and bottom-up views. Comprehensive top-down views show which channels - offline, social, search, or mobile - drive the most sales, revenue and new customers for the business. Actionable bottom-up views drill into the individual ad-level to uncover hidden value. OptiMine shows marketers how ads in one channel influence ads in another, throughout the marketing funnel, to show marketers which ads deserve investment and which ones don't.

Key benefits of using OptiMine

  • OptiMine delivers actionable recommendations to businesses on how to adjust spending to improve business performance.

  • Measure how ads interact across channels and devices to maximise ROI.

  • OptiMine can even measure the performance of "untrackable" adverts such as offline, mobile, social and video.

  • OptiMine helps businesses to understand skewing variables (such as seasonality) and their impact, for a true view of advert value.

  • Call center "leakage" can be stopped by OptiMine's measurement of advert contribution to both call center orders & online conversions.

  • Measure the effectiveness of cutting or expanding your marketing investments, with OptiMine.

  • OptiMine constantly rebuild their models with new data to keep up with the latest marketing conditions.
  • Starting price

    Free

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    OptiMine’s user interface

    Ease of use rating:

    OptiMine reviews

    Overall rating

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    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    Rating distribution

    5

    4

    3

    2

    1

    0

    0

    0

    0

    0

    OptiMine's features

    Advertising management
    Attribution modeling
    Campaign tracking
    Cross channel attribution
    Dashboard
    Multi-Channel attribution
    Multi-Channel marketing
    Predictive analytics
    ROI tracking

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    OptiMine pricing

    Value for money rating:

    Starting from

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    Pricing details
    Subscription
    Free trial
    Free plan
    Pricing range

    User opinions about OptiMine price and value

    Value for money rating:

    OptiMine support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    Knowledge Base
    Chat

    Training options

    Live Online
    Videos

    OptiMine FAQs

    Q. What type of pricing plans does OptiMine offer?

    OptiMine has the following pricing plans:
    Free Trial: Available

    These products have better value for money


    Q. Who are the typical users of OptiMine?

    OptiMine has the following typical customers:
    Large Enterprises


    Q. What languages does OptiMine support?

    OptiMine supports the following languages:
    English


    Q. Does OptiMine offer an API?

    No, OptiMine does not have an API available.


    Q. What level of support does OptiMine offer?

    OptiMine offers the following support options:
    FAQs/Forum, Knowledge Base, Chat

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