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Value for money rating
4.1
/5
121
Price starts from
49
Per month
Flat Rate
What users say
Price starts from
19
/user
Per month
Pricing model
Free trial
Price starts from
4.95
/user
Per month
Pricing model
Free trial
Price starts from
2125
Per month
Pricing model
Free trial
Price starts from
20
Per month
Pricing model
Free trial
Price starts from
2500
Per month
Pricing model
Free trial
Rob D.
Marketing and Advertising, 1-10 employees
Used daily for 1-2 years
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Raven tools saves me buckets of time by allowing me to pull multiple data points from one place and set up recurring reports for my clients. As a small 2 person shop it definitely saves me hours of time that easily make up for the cost of the software.
The vast majority of the work I do with the software involves the diagnostic tools (Keyword tracking, technical site scan, domain metrics) and reporting. The diagnostic tools are fast and have all the information that I need to perform a site audit quickly. The reporting functionality can be a life saver - youo can easily apply logos and data points to the report and set them up to run automatically. This saves a lot of time for reporting and provides great detail to my clients on the progress of their site or paid campaigns.
Most of my gripes are nit picky items that I wish they would implement. I would like to be able to see over time information for domain metrics (domain authority, quality score, etc). This would make it easier for me to report growth and progress in those areas. The reporting also could use a little more flexibility - currently there is not the ability to add Users to Google analytics reports - for those clients that want to see how many individuals (vs sessions) view their site I have to find an alternative. Some of the stock reports also require some manipulation to provide meaningful visual data as well.
Dimitris A.
Information Technology and Services, 1-10 employees
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I've been using this software for various SEO related tasks such as keyword research, SEO assessment, link building, SERP tracking (before it was discontinued) and other functions but mostly reporting. The interface used to be slow but it improved. It was very helpful in the beginning in creating really impressive reports and earning me leads with its page assessment. Occasionally I would find bugs but customer support would help. It's a very chaotic industry and providing help is important esp. for a low price compared to competitors.
Relatively cheap Fully featured Recent redesign/userfriendly
Bugs in reporting numbers SEO assessment needs update Facebook ads reporting Overall it needs to redefine itself, possibly rejecting features and focusing on what they do best
Ulysses G.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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I have been using them for years now and with only a few cons, the over-all program works great.
Customer service, price, and most of the features. Aside from some of the features that may be Ahrefs has above Raven, it would almost be deemed worthy enough and it could one day be referenced as a One-Stop Access Shop... Just not yet.. But looking forward to when it is and have faith one-day it might be.
It's operating system lags and can take time to propagate data, even on wired-fiber-optic internet.
John A.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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Generally good. It’s missing Pinterest and a couple others so difficult to give full customer reports
Comprehensive and very user friendly, a lot of value for the money
A bug in software using ‘more metrics’ ant items using campaigns where individual campaigns can be selected; the default is ‘all campaigns ‘ but it really only adds the first campaign. We had to go in individually and select all campaigns
Teri C.
Management Consulting, self-employed
Used monthly for 1-2 years
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Overall, Raven Tools helps me bring key data together in a simple yet comprehensive layout. It has helped me expand my understanding and skills in SEO and SERP, and allows me to offer more information and services to my clients.
Raven Tools helps my small business and marketing consulting company look professional. The customizable reports have helped me attain new clients and retain old ones. While I have primarily used the AdWords and Social Media reporting features, I have stayed with Raven because they are continuously developing the software and the features they offer WITHOUT raising the cost.
While there IS online support, a more comprehensive and systematic GUIDE for each area of the software would be VERY helpful.
Michelle M.
Internet, 11-50 employees
Used weekly for 2+ years
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Raven Tools has been a good choice from the beginning - we now use it during our sales process and for ongoing reporting with clients.
We started using Raven to automate monthly PPC spend, and it does this very well. We continue to discover new features and ways to automate how to deliver to clients.
It's not so much dislike as it is just time to discover it's full capabilities.
Kylie H.
Marketing and Advertising, 11-50 employees
Used weekly for 2+ years
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Raven Tools makes it easy to manage multiple client reports, site audit recommendations, and other SEO projects all in one place.
I love using Raven Tools to create custom and automated reports for our wide variety of clients and their varying needs. It makes it easy to get the most out of the software and provide ongoing value for our clients.
Sometimes the interface can be glitchy, but it's rare.
Erin E.
Real Estate, 51-200 employees
Used other for 2+ years
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I have tested a lot of SEO suites, but Raven Tools is one of the best for the price. It has very robust feature and makes reporting easier. I have tried others that were more robust, but unless you have enterprise budget Raven Tools is a great option.
I used the reporting to export the data quickly, but I wasn't a fan of using their report templates.
Michele P.
Marketing and Advertising, 1-10 employees
Used weekly for 2+ years
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Wonderful. One of the tools I couldn't survive without as an agency managing multiple companies.
I can research companies that aren't my clients yet and tell them things they don't know about their own site and competition. And once they are clients and I get access to ALL the data, they just think I'm a genius with superpowers! I set up automated reports to all my clients so I don't have to do that manually anymore, and it reminds me to take a peek once a week at the smaller accounts too. Great price, feature-packed. Can't say enough. Buy this, you won't regret it!
I with the social tools were stronger, I use a separate tool for tracking social (and pay a separate fee of course, such is life)
Brian B.
Internet, 1-10 employees
Used monthly for 2+ years
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We have used it with many clients, but are now starting to work with other tools that offer more features.
I like how easy the interface is, and really liked their pricing before they changed plans. The tool has a number of features, from reporting to audits to seo monitoring. The ability to grant clients access and even order certain seo tasks, like content, from the backend is convenient.
Seems like all the features are just not feature rich, and don't go as far nor as deep as their competitors. The competition is becoming more robust in their offerings and their tools seem to offer more functionality. I think Raven is now playing catchup. The reporting too, yes is easy to setup up, but now with Google Data Studio being free, really lags behind what's available for free.
Ken K.
Marketing and Advertising, 11-50 employees
Used weekly for 2+ years
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It's full-featured and low cost makes it great for monitoring online marketing campaigns even if you're not actively working on them on a day-to-day basis. The data will be ready for you when needed. We use it for SEO and Google Ads reporting for our clients. It's also great for running SEO audits which can be used for existing clients and new business.
Most of the businesses we work with operate in our local market. Local audits are not Raven Tools strong area. We subscribe to another tool for the purpose in addition to Raven Tools.
Anahit G.
Consumer Services, 1,001-5,000 employees
Used daily for 6-12 months
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Overall, Raven Tools is an incredibly comprehensive and powerful suite of digital marketing tools. Although it can be expensive and the learning curve is steep, the features and customer support make it a great choice for businesses of any size.
Raven Tools is an incredibly comprehensive and powerful suite of digital marketing tools. It offers a wide variety of features to help you manage your campaigns and measure your success, from keyword tracking to analytics. It's easy to use and the customer support is excellent.
Although Raven Tools is very comprehensive, it can be expensive for some small businesses, and the initial learning curve can be quite steep. Furthermore, there are some features which could be improved, such as the reporting and analytics capabilities.
Jason B.
Internet, 1-10 employees
Used daily for 2+ years
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I've been using Raven Tools now for a few years. I first got attached to the people behind Raven before I really started using their product. They seemed to develop the tool based on the needs and feedback of their users. For me, Raven offers one of the most comprehensive collection of tools for the monthly fee. The amazing thing too is the amount of tools and features included in the package that...
Loaded with features for an affordable monthly price.
Sometimes the customization options for the reporting doesn't quite give you what you're needing.
Joel C.
Marketing and Advertising, 1-10 employees
Used weekly for 6-12 months
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It's been great for automating our reporting. And managing multiple data sources into one report.
The ease of connecting multiple datasources is great. The simple project management and profiles are an easy way to track campaigns.
The design options for the reporting, and the price compared to Google Data Studio. GDS is doing scheduled reporting now which is what our main reason for using Raven Tools was. We are trying to implement more of the Raven Tools features into our business to justify the cost but have not yet decided if it's worth the money.
Mert D.
Marketing and Advertising, 51-200 employees
Used daily for 6-12 months
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I used Raven Tools over 6 months to cover my marketing analytics and SEO. It is important to have competitor analysis and marketing insights for your perspective.
Raven tools has impressive marketing analytics features to drive your marketing strategy. It is important to have features for marketing and it gives you wider understanding for your competitors.
When you compare Raven with it's alternatives, you will find valuable features for your marketing but there are cheaper tools that you can use for SEO and marketing.
Kelly C.
Management Consulting, self-employed
Used weekly for 2+ years
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Raven solves core business efficiency problems for agencies in that it consolidates multiple tools into one and saves them money and time, making them look like rockstars to their prospects and clients.
The sheer number of tools available within this software is incredible compared to the cost per month. I recommend it to many of the agencies I work with, as we used it at my former agency with great success in being able to offer technical site audits, automate reporting (including organic and paid search, social media and email marketing via APIs), keep tabs on competitors, monitor position for targeted keywords, and more.
There are some slight limitations on the presentation of data (ie. single metric on a blank page when exporting a report, etc.)
Tracy S.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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Saves me two days a month writing client reports. That's worth every penny.
It's relatively easy to use, does what we need it to do. Makes reporting simple. Integrates with everything we need. Customisable. Cost effective. We like it, and probably don't use all the features we could to the maximum.
It sometimes doesn't save, but rarely. It would be useful to see links in the link manager feature globally, rather than individually. But that's not picking.
Courtney R.
Marketing and Advertising, 1-10 employees
Used weekly for 2+ years
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We started with RavenTools for reporting and looked into a number of other things to make sure we weren't missing anything (what that was, we didn't quite know - but we wanted to know what we didn't know, you know?). We checked out Google Data Studios (too time-consuming, too much potential for user error), TapClicks (total crap), and others.
- Relatively easy to use, can poke around and figure things out yourself after some time with the interface - Easy to pull info from many sources into one report and add commentary/screenshots - Can compare across many date ranges - It looks professional - The price point feels right
- The navigation is a little funky - have to Google how to remove client from a section every time - Sometimes the reports just stop working or data stops pulling in - not too frequent but have to delete/re-connect tools sometimes
Alex W.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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I check it almost daily for my clients' digital campaigns and we send detailed monthly reports to all our clients.
It connects most of my other tools well, such as google analytics and search console. We use it primarily for its attractive reporting that pulls all the data together to present to our clients
The ranking feature of it is not as good as other ranking tools I use, and the cost for that can be expensive as well.
Mark W.
Marketing and Advertising, 1-10 employees
Used weekly for 2+ years
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I like that you can have a significant amount of projects under one account, even on the basic plans.
The reporting is lackluster. I feel like it seems like you have a lot of flexibility until you actually start to put one together. Many of the data sources seem to be reduced to only showing basic info.
Bill C.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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My biggest pro is the reports. It's currently the best software I know that can pull in Google Ads and Analytics as well as other data sources. Good resource for client reporting. Also the dashboard is well designed.
It doesn't have some tools of other platforms like Moz or Ahrefs. More of a middle of the road platform.
Nancy R.
Marketing and Advertising, 1-10 employees
Used weekly for 2+ years
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I have been using them for about 5 years and will keep using them as they provide a great value. Lots of services for a reasonable price, which makes it perfect for a small business like mine.
Whenever I have a question their customer service team is always quick to respond with helpful information. Their follow-up is refreshing as many other companies I deal with are not nearly so quick to email back with help.
I don't have any as when they come out with a new revision or software, they email all sorts of articles and videos to help explain how the new software, etc. works. So while it takes some time to learn, they do everything they can to help you with it.
Sam U.
Used weekly for 2+ years
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Great SEO reporting for clients and prospects
Tons of features, at a great price. Client-ready reporting, integration with Google Analytics and Search Console, extensively customizeable reports and widgets that make SEO and site planning really easy
The customized reporting tool is cumbersome to set up and organize, although it does have a lot of features. A better UI here would be a big help
Verified reviewer
Marketing and Advertising, 1-10 employees
Used other for 6-12 months
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It was not a good experience because they bill this as a reporting software / dashboard for clients. All the feedback from clients was that the data is wonderful but it is useless to them. You pay a lot to confuse your clients.
It's great, for marketers and people who understand the numbers. It can connect to a lot of different platforms to keep up-to-date measurements on all your channels.
It does not integrate with all the major social networks and over the course of using it they kept raising prices over and over.
Samuel K.
Marketing and Advertising, 1-10 employees
Used monthly for 1-2 years
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I work with small businesses, so the simple graphs and responsive reports page make it easy to view their insights on the fly.
Raven Tools offers a cost-effective platform for small to medium-sized businesses that have analytics and reporting needs. A much better solution to the corporate or agency-targeted models that overcharge horrifically.
I can't say is a con of the platform because the limitation comes from Instagram. But an integration to draw Instagram insight - both post and story - would be huge. Gathering data from local search/directory listing services like Moz would also be really something.