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Salesforce Marketing Cloud vs Act-On Comparison (2026)
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Good recommendations?
Salesforce Marketing Cloud
4.2
(1.1K)5
497
4
437
3
162
2
36
1
19
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Act-On
4.3
(258)5
137
4
84
3
25
2
7
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Salesforce Marketing Cloud combines a number of features to execute basic or complex email marketing campaigns. Create targeted, timely emails & track campaigns
Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.2
1.1K
5
4
3
2
1
497
437
162
36
19
- Value for money
- Ease of use
- Features
- Customer support
61%
would recommend this app4.3
258
5
4
3
2
1
137
84
25
7
5
- Value for money
- Ease of use
- Features
- Customer support
69%
would recommend this appPros
“I can schedule out tasks, follow ups and export potential data that some marketing is working or some is not and tweak our approach to potential new leads.”
CK
Christina K.
Manager
“The main modules we've been using such as Email Studio, Journey Builder with Automation Studio, Contact Builder, and Web Studio enable us to manage data, design campaigns, and automate customer journeys at scale.”
SM
Simon M.
CRM Specialist
“Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis.”
SD
Sumit D.
Digital Marketing Manager
Pros
“Efficient task automation has freed up my time, allowing me to focus on more creative strategies and high-quality content generation.”
Nikki B.
Aviation Marketing Coordinator
“Act-On recently updated their email composer which made it more cumbersome to design emails.”
Sarah O.
Marketing Manager
“Act-on has been there for our team's marketing efforts.”
BR
Ben R.
Senior Marketing Specialist
Cons
“We've had to use a third-party integration to get that functionality, which adds extra complexity to our workflow.”
CC
Clara C.
Marketing Operations Manager
“Also keep in mind that Salesforce is putting effort into beefing up Data cloud and marketing cloud advanced and therefore Pardot may not be supported as well in future years.”
SF
Sarah F.
Marketing Technologist
“However, I've encountered some minor integration issues and occasional steep learning curves, preventing it from being a truly seamless experience.”
CC
Clara C.
Marketing Operations Manager
Cons
“These marketing efforts have had their ups and downs, and challenges with engagement have been hard to rectify without proper insight.”
BR
Ben R.
Senior Marketing Specialist
“No time wasted on unproductive campaigns.”
LC
Lucy C.
President of Sales
- Vendor responds to reviews
- Last reviewa month ago
- Vendor responds to reviews
- Last reviewa year ago
Key features
- Total features178
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Autoresponders
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Recovery
- Data Security
- Data Visualization
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For Marketing and Advertising
- For Small Businesses
- For Startups
- For iPad Devices
- Form Builder
- Forms Management
- Full Text Search
- Generative AI
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- KPI Monitoring
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Metadata Management
- Mobile Access
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- Omnichannel Outreach
- Online Forms
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Scheduling
- Predictive Analytics
- Prioritization
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Responsive Web Design
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Sales Reports
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Tagging
- Target Account Identification
- Template Management
- Text Editing
- Third-Party Integrations
- Transaction History
- Trend Analysis
- User Management
- Version Control
- Video Support
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
- Total features102
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Autoresponders
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Recovery
- Data Security
- Data Visualization
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For Marketing and Advertising
- For Small Businesses
- For Startups
- For iPad Devices
- Form Builder
- Forms Management
- Full Text Search
- Generative AI
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- KPI Monitoring
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Metadata Management
- Mobile Access
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- Omnichannel Outreach
- Online Forms
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Scheduling
- Predictive Analytics
- Prioritization
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Responsive Web Design
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Sales Reports
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Tagging
- Target Account Identification
- Template Management
- Text Editing
- Third-Party Integrations
- Transaction History
- Trend Analysis
- User Management
- Version Control
- Video Support
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
Integrations
- Total integrations7
- Act!
- Adobe Commerce
- Adobe Workfront
- Amazon Simple Storage Service (S3)
- BrightInfo
- Curata
- Eventbrite
- Formstack Forms
- FullContact
- GoTo Webinar
- Google Ads
- Gravity Forms
- Interact
- Justuno
- LinkedIn for Business
- Litmus
- LiveChat
- LiveHive
- Membrain
- Meta for Business
- Microsoft Azure
- Microsoft Power BI
- ON24
- Oktopost
- PayPal Payments
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- SnapApp
- SurveyMonkey
- Twilio
- Twitter/X
- Unbounce
- UserVoice
- Vidyard
- Webex Suite
- Wistia
- WooCommerce
- Wufoo
- Zendesk Suite
- Zoho CRM
- Total integrations40
- Act!
- Adobe Commerce
- Adobe Workfront
- Amazon Simple Storage Service (S3)
- BrightInfo
- Curata
- Eventbrite
- Formstack Forms
- FullContact
- GoTo Webinar
- Google Ads
- Gravity Forms
- Interact
- Justuno
- LinkedIn for Business
- Litmus
- LiveChat
- LiveHive
- Membrain
- Meta for Business
- Microsoft Azure
- Microsoft Power BI
- ON24
- Oktopost
- PayPal Payments
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- SnapApp
- SurveyMonkey
- Twilio
- Twitter/X
- Unbounce
- UserVoice
- Vidyard
- Webex Suite
- Wistia
- WooCommerce
- Wufoo
- Zendesk Suite
- Zoho CRM
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