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Act-On vs Brevo Comparison (2026)

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Good recommendations?

Act-On

Brevo

Overview

Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

900

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.3

258

137

Value for money

Ease of use

Features

Customer support

69%

would recommend this app

4.6

3.5K

2.5K

788

117

Value for money

Ease of use

Features

Customer support

86%

would recommend this app

Pros

“Efficient task automation has freed up my time, allowing me to focus on more creative strategies and high-quality content generation.”

Nikki B.

Aviation Marketing Coordinator

“Act-On recently updated their email composer which made it more cumbersome to design emails.”

Sarah O.

Marketing Manager

“Act-on has been there for our team's marketing efforts.”

Ben R.

Senior Marketing Specialist

Pros

“Dragging templates, setting up conditional content, and seeing real-time performance stats in the dashboard keeps my workflow tight and saves me hours each month.”

Daniel C.

Senior Digital Marketing Manager

“We are integrating Brevo for transactional emails in our SaaS platform, including account verification, password resets, invitations, and system notifications.”

Tobi J.

Software Lead

“I appreciate the clear interface, the contact list management, the campaign editor, and the ability to centralize marketing emails, transactional emails, and automation in one tool.”

Arnaud M.

Développeur

Cons

“These marketing efforts have had their ups and downs, and challenges with engagement have been hard to rectify without proper insight.”

Ben R.

Senior Marketing Specialist

“No time wasted on unproductive campaigns.”

Lucy C.

President of Sales

Cons

“For example, the difference between imported contacts, eligible recipients, blacklisted contacts, unsubscribed contacts, and filtered contacts is not always immediately obvious. When a campaign shows fewer recipients than expected, it can be difficult to quickly understand why.”

Arnaud M.

Développeur

“One thing that could be improved is the account recovery and email change process. If you lose access to your old email address, updating login details can become quite complicated.”

Claudia P.

Formadora

“Unfortunately, I was unable to get our corporate IT group to enable domain authentication given that this was not a purchase made for our entire sales team but rather just one individual so I was ultimately unable to use the platform to send prospecting emails.”

Scott H.

Managing Partner