Act-On vs Brevo

Mailchimp

ActiveCampaign

Brevo

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

President of Sales

I have only experienced advantageous services so far.

Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.

A/B Testing

Activity Dashboard

Activity Tracking

Autoresponders

Behavior Tracking

Campaign Analytics

Campaign Management

Campaign Personalization

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Contact Database

Contact Management

Conversion Rate Optimization

Conversion Tracking

Customer Engagement

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Customization

Dashboard

Data Extraction

Data Import/Export

Data Visualization

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Form Builder

Forms Management

Image Library

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Distribution

Lead Engagement

Lead Generation

Lead Management

Lead Notifications

Lead Nurturing

Lead Qualification

Lead Scoring

Lead Segmentation

Lead Verification/Validation

List Management

Marketing Automation

Mobile Optimization

Multi-Campaign

Multi-Channel Marketing

Multivariate Testing

Online Forms

Performance Metrics

Personalization

Pipeline Management

Pipeline Reports

Prioritization

Prospecting Tools

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

Responsive Web Design

ROI Tracking

Role-Based Permissions

Sales Reports

Search/Filter

Search Marketing

Segmentation

SEO Management

Social Marketing

Social Media Integration

Social Media Monitoring

Social Promotion

Source Tracking

Subscriber Management

Target Account Identification

Template Management

Third-Party Integrations

Trend Analysis

Visitor Tracking

Web Forms

Website Analytics

Website Visitor Tracking

Workflow Management

Most users consider Act-On to offer strong value for money, as they appreciate its affordable pricing and the pay-for-use model. Some reviewers feel the pricing does not scale well and say it can be overpriced for certain needs.

Value for money

By industry, Act-On reviewers are most commonly professionals in computer software (19%). The most frequent use case for Act-On cited by reviewers is email marketing (69% of reviewers).

Act-On

Web-based

Marketo Engage

HubSpot Marketing Hub

Professional

Enterprise

Senior Marketing Specialist

These marketing efforts have had their ups and downs, and challenges with engagement have been hard to rectify without proper insight.

Marketing Manager

Act-On recently updated their email composer which made it more cumbersome to design emails.

Act-on has been there for our team's marketing efforts.

Aviation Marketing Coordinator

Efficient task automation has freed up my time, allowing me to focus on more creative strategies and high-quality content generation.

Everything is a step or two from intuitive.

Act-On has proven to be a valuable tool in optimizing my marketing efforts in the aviation industry.

While Act-On offers customization, some advanced features may require deeper technical skills.

Content Marketing Manager

We could easily import lists  into the platform and trace existing contacts' journeys.

No time wasted on unproductive campaigns.

Marketing Assistant

The price is high compared to competitors.

Digital Marketing Specialist

Act-on was supper easy to learn how to use, with good end results.

Freelancer

Since implementing Act-On, my click-through rates have increased by nearly 200%!

Marketing

I was pretty satisfied with the quality and number of potential leads.

Service scheduler

Setting up the auto response feature is very user friendly

Senior Program Manager

Act-On worked well for us but as we've grown we are getting closer to considering a more feature-rich alternative solution.

Features

Email Design

Team

Automation

Among reviewers who comment on Act-On's automation, 88% feel positive. Users say Act-On enables efficient creation, segmentation, and automation of email campaigns, with strong CRM integration and reporting. They appreciate template libraries and drip campaign tools. However, some mention deliverability issues and limited email design features compared to competitors.

Ease of Use

Email Campaigns

Pricing

Customer Support

Small Business

Large Enterprises

Mid-size Business

Most users consider Act-On to offer strong value for money, highlighting its affordable pricing compared to major competitors and appreciating that the active contacts model lets them pay only for what they use. Reviewers indicate that all core features are included in the main plan without extra modules, and they find the platform reasonably priced for the functionality provided. Some users report that Act-On is cost-effective for small to mid-sized businesses with tight budgets. However, some reviewers feel the pricing model does not scale well and say it can be overpriced for certain needs or compared to other tools.

Act-On Software

MailerLite

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Support was kind & relatively reactive but did not address my question, so it took 4 back & forth over 3 days to get a solution.

Editorial Director

The customer support team has been brilliant whenever I've needed help, responding quickly and actually solving my problems rather than just sending generic responses.

american eagle limousine

Honestly, it is a professional service, and what I like most is the technical support and the team’s support for me in all my tasks via email and the explanations that are provided by technical support.

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Act-On vs Brevo Comparison (2026)

Act-On

Brevo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives