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MailerLite vs Act-On Comparison (2026)

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MailerLite logo

MailerLite

Act-On logo

Act-On

Overview

From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite. 

Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

12

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

900

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

2.3K

5

4

3

2

1

1.8K

413

51

7

41

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.3

258

5

4

3

2

1

137

84

25

7

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
69%
would recommend this app

Pros

“It's honestly quite wild to get email newsletter system with automations with up to 100 steps, unlimited forms and segments, 10 landing pages, A/B testing, click maps, and Stripe e-commerce integrations ...on a FREE tier!”
LK

Lilli K.

Designer

“The automation builder and campaign reports are clear and practical, and the Shopify integration makes e-commerce tracking simple.”
EC

Evanthia C.

Email Marketing Specialist

“The ability to host multiple websites, landing pages, and email lists all within one platform is a huge advantage.”
MA

Mark A.

Owner

Pros

“Efficient task automation has freed up my time, allowing me to focus on more creative strategies and high-quality content generation.”
Verified reviewer profile picture

Nikki B.

Aviation Marketing Coordinator

“Act-On recently updated their email composer which made it more cumbersome to design emails.”
Verified reviewer profile picture

Sarah O.

Marketing Manager

“Act-on has been there for our team's marketing efforts.”
BR

Ben R.

Senior Marketing Specialist

Cons

“The automations are incredibly confusing. And the fact that once they're live, they're on a timing system, has cost me many subscribers in the shuffle of it all.”
EB

Elise B.

Only Employee - Author

“It was awkward to authenticate my domain for sending out emails, but to be fair, this is a system-wide problem no exclusive to MailerLite.”
RK

Richard K.

Book Author

“I changed the questions on the page, but the response data was not updated to reflect that change.”
JB

Julian B.

Entrepreneur

Cons

“These marketing efforts have had their ups and downs, and challenges with engagement have been hard to rectify without proper insight.”
BR

Ben R.

Senior Marketing Specialist

“No time wasted on unproductive campaigns.”
LC

Lucy C.

President of Sales

  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last reviewa year ago

Key features

  • Total features92
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • Behavior Tracking
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geolocation
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Newsletter Management
  • Online Forms
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Management
  • Sales Analytics
  • Sales Reports
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Target Account Identification
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Automation
  • Workflow Management
  • Total features102
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • Behavior Tracking
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geolocation
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Newsletter Management
  • Online Forms
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Management
  • Sales Analytics
  • Sales Reports
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Target Account Identification
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations93
  • 500Apps
  • ARMember
  • Act!
  • Adobe Commerce
  • Airtable
  • Amazon Simple Storage Service (S3)
  • Basecamp
  • Beacon
  • BigCommerce
  • Bookingmood
  • Bouncify
  • BrightInfo
  • Canva
  • Carrd
  • ClickFunnels
  • Convertful
  • Curata
  • Digioh
  • Divi
  • DreamApply
  • Drupal
  • Elementor
  • Eventbrite
  • Figma
  • Formstack Forms
  • FullContact
  • Fyrebox
  • Getsitecontrol
  • Ghost
  • GitHub
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Google Forms
  • Gravity Forms
  • GrowSurf
  • HubSpot Data Hub
  • Hyperise
  • Instagram
  • Interact
  • InvoiceBerry
  • Involve.me
  • Jotform Sign
  • Justuno
  • Kickbox Email Verification
  • Kommo
  • Landingi
  • Leadpages
  • LeadsBridge
  • LearnWorlds
  • LinkedIn for Business
  • Litmus
  • LiveChat
  • LiveHive
  • Lumeer
  • Mail Designer 365
  • MailMunch
  • MailerCheck
  • MakePlans
  • Marketo Engage
  • Membrain
  • Meta for Business
  • Microsoft Azure
  • Microsoft Power BI
  • Mokapen
  • MyFormData
  • NeverBounce
  • ON24
  • Oktopost
  • OnePageCRM
  • OptiMonk
  • OptinMonster
  • OttoKit
  • Outfunnel
  • Outgrow
  • Paperform
  • Partnero
  • PayPal Payments
  • Payhip
  • Personizely
  • Pipedrive
  • Poptin
  • PrestaShop
  • Privy
  • ProjectManager
  • Relay.app
  • Salesflare
  • Salesforce Sales Cloud
  • Shopify
  • Skyvia
  • Slack
  • SnapApp
  • Squarespace
  • Stripe Payments
  • Stripo.email
  • Sumo
  • SurveyMonkey
  • Teamwork.com
  • Tidio
  • Todoist
  • Trello
  • Twilio
  • Twitter/X
  • Unbounce
  • UserVoice
  • Vidyard
  • Webex Suite
  • Wistia
  • WooCommerce
  • WordPress
  • Wrike
  • Wufoo
  • Ycode
  • YouCanBookMe
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • Zoom Workplace
  • mailparser.io
  • n8n.io
  • Total integrations40
  • 500Apps
  • ARMember
  • Act!
  • Adobe Commerce
  • Airtable
  • Amazon Simple Storage Service (S3)
  • Basecamp
  • Beacon
  • BigCommerce
  • Bookingmood
  • Bouncify
  • BrightInfo
  • Canva
  • Carrd
  • ClickFunnels
  • Convertful
  • Curata
  • Digioh
  • Divi
  • DreamApply
  • Drupal
  • Elementor
  • Eventbrite
  • Figma
  • Formstack Forms
  • FullContact
  • Fyrebox
  • Getsitecontrol
  • Ghost
  • GitHub
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Google Forms
  • Gravity Forms
  • GrowSurf
  • HubSpot Data Hub
  • Hyperise
  • Instagram
  • Interact
  • InvoiceBerry
  • Involve.me
  • Jotform Sign
  • Justuno
  • Kickbox Email Verification
  • Kommo
  • Landingi
  • Leadpages
  • LeadsBridge
  • LearnWorlds
  • LinkedIn for Business
  • Litmus
  • LiveChat
  • LiveHive
  • Lumeer
  • Mail Designer 365
  • MailMunch
  • MailerCheck
  • MakePlans
  • Marketo Engage
  • Membrain
  • Meta for Business
  • Microsoft Azure
  • Microsoft Power BI
  • Mokapen
  • MyFormData
  • NeverBounce
  • ON24
  • Oktopost
  • OnePageCRM
  • OptiMonk
  • OptinMonster
  • OttoKit
  • Outfunnel
  • Outgrow
  • Paperform
  • Partnero
  • PayPal Payments
  • Payhip
  • Personizely
  • Pipedrive
  • Poptin
  • PrestaShop
  • Privy
  • ProjectManager
  • Relay.app
  • Salesflare
  • Salesforce Sales Cloud
  • Shopify
  • Skyvia
  • Slack
  • SnapApp
  • Squarespace
  • Stripe Payments
  • Stripo.email
  • Sumo
  • SurveyMonkey
  • Teamwork.com
  • Tidio
  • Todoist
  • Trello
  • Twilio
  • Twitter/X
  • Unbounce
  • UserVoice
  • Vidyard
  • Webex Suite
  • Wistia
  • WooCommerce
  • WordPress
  • Wrike
  • Wufoo
  • Ycode
  • YouCanBookMe
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • Zoom Workplace
  • mailparser.io
  • n8n.io