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Semrush vs Adobe Analytics Comparison (2026)

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Semrush logo

Semrush

Adobe Analytics logo

Adobe Analytics

Overview

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

139.95

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

2.3K

5

4

3

2

1

1.6K

606

66

9

25

  • Value for money
  • Ease of use
  • Features
  • Customer support
82%
would recommend this app

4.5

237

5

4

3

2

1

136

81

14

6

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
69%
would recommend this app

Pros

“Semrush provides that every single day, audits of my websites, tracking of keywords, gaps between competitors - it all resides in a single place and, in fact, makes a difference in the work I create on a weekly basis.”
JM

James M.

Digital Marketing Manager

“Two exports of the identical May 9 dataset, one pulled in May and one pulled in June from the historical view of the same period, produced completely different results across all four tracked AI platforms.”
MF

Michael F.

SEO

“It saves immense time by consolidating backlink analysis, site audits, and traffic insights into one centralized platform, making it well worth the investment.”
Verified reviewer profile picture

Palash R.

Graphic design

Pros

“My overall experience with Adobe Analytics is that it is a "data scientist’s playground"—it offers a level of precision and customizability that is essentially unmatched in the market, but it demands a high level of technical maturity to get any value out of it.”
Verified reviewer profile picture

Manisha M.

Project Management Analyst

“I use Adobe Analytics to build comprehensive reports for site metrics, explore data and work with different team to set up tagging (elements, events).”
MK

Mariia K.

Lead software engineer

“Adobe analytics allows you to easily customize your data dashboards in the way that most helps your organization.”
Verified reviewer profile picture

Rylan G.

Performance Marketing Specialist

Cons

“The account was not used for any meaningful activity after the charge other than logging in to cancel the subscription and submit the refund request. Despite explaining the situation, including the fact that we are a small business and that the service would not be used, Semrush refused to provide a refund.”
DD

Devinda D.

Digital Marketing Consultant

“I realized within two days of resubscribing that I did not have the time or technical background needed to use the tool effectively, and I contacted support immediately after recognizing this. While customer support was responsive, the refund process was extremely rigid. Despite the very short timeframe and the fact that I had not meaningfully used the product, my refund request was denied and the case was closed as final.”
Verified reviewer profile picture

Suzanne C.

Small Business Owner

“Automatic trial conversion can lead to unexpected charges if you are not monitoring renewal dates closely.”
DD

Devinda D.

Digital Marketing Consultant

Cons

“The most common frustration with Adobe Analytics is that it is unforgivingly complex. While it is incredibly powerful, it lacks the "out-of-the-box" simplicity found in mid-market tools, often requiring a dedicated specialist just to pull basic reports.”
Verified reviewer profile picture

Manisha M.

Project Management Analyst

“Setting up custom reports, take up a lot of time and it is very pricey!”
Verified reviewer profile picture

Tanvi S.

Accounts Receivable Supervisor

“The interface can be really tricky especially for a new user.”
Verified reviewer profile picture

Tanvi S.

Accounts Receivable Supervisor

  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review6 months ago

Key features

  • Total features129
  • @mentions
  • A/B Testing
  • AI Accessibility Audit
  • AI Mention Tracking
  • AI Traffic Attribution
  • AI Visibility Score
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Attribution Modeling
  • Audience Targeting
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • BI Integration
  • Backlink Management
  • Backlink Monitoring
  • Behavior Tracking
  • Benchmarking
  • Brand Tracking
  • Broken Link Discovery
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Charting
  • Citation Intelligence
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitive Benchmarking
  • Competitor Monitoring
  • Content Gap Analysis
  • Content Ideas
  • Content Management
  • Content Marketing
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Engagement
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Storage Management
  • Data Visualization
  • Drag & Drop
  • Editorial Calendar
  • Email Management
  • Engagement Tracking
  • For Marketing and Advertising
  • For PPC Campaigns
  • GEO Optimization
  • Geolocation
  • Geotargeting
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Historical Reporting
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Listing Management
  • Localization Automation
  • Marketing Management
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Brand Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Language Tracking
  • Multi-Location
  • Multi-Platform AI Coverage
  • Multi-Touch Attribution
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Project Management
  • Prompt Library
  • Prompt Organization
  • Prompt Visibility Monitoring
  • ROI Tracking
  • Rank Tracking
  • Real User Prompt Dataset
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Position Analysis
  • SEO Audit
  • SEO Management
  • Scheduled/Automated Reports
  • Schema Guidance
  • Search Marketing
  • Search/Filter
  • Self Service Data Preparation
  • Sentiment Analysis
  • Share of Voice (SoV)
  • Site Search Tracking
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Visualization
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • White Label
  • Total features52
  • @mentions
  • A/B Testing
  • AI Accessibility Audit
  • AI Mention Tracking
  • AI Traffic Attribution
  • AI Visibility Score
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Attribution Modeling
  • Audience Targeting
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • BI Integration
  • Backlink Management
  • Backlink Monitoring
  • Behavior Tracking
  • Benchmarking
  • Brand Tracking
  • Broken Link Discovery
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Charting
  • Citation Intelligence
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitive Benchmarking
  • Competitor Monitoring
  • Content Gap Analysis
  • Content Ideas
  • Content Management
  • Content Marketing
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Engagement
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Storage Management
  • Data Visualization
  • Drag & Drop
  • Editorial Calendar
  • Email Management
  • Engagement Tracking
  • For Marketing and Advertising
  • For PPC Campaigns
  • GEO Optimization
  • Geolocation
  • Geotargeting
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Historical Reporting
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Listing Management
  • Localization Automation
  • Marketing Management
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Brand Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Language Tracking
  • Multi-Location
  • Multi-Platform AI Coverage
  • Multi-Touch Attribution
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Project Management
  • Prompt Library
  • Prompt Organization
  • Prompt Visibility Monitoring
  • ROI Tracking
  • Rank Tracking
  • Real User Prompt Dataset
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Position Analysis
  • SEO Audit
  • SEO Management
  • Scheduled/Automated Reports
  • Schema Guidance
  • Search Marketing
  • Search/Filter
  • Self Service Data Preparation
  • Sentiment Analysis
  • Share of Voice (SoV)
  • Site Search Tracking
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Visualization
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • White Label

Integrations

  • Total integrations11
  • AB Tasty
  • Adobe Campaign
  • Adobe Commerce
  • Adobe Target
  • Databox
  • Google Ads
  • Google Analytics 360
  • Google Docs
  • Google Search Console
  • HubSpot Marketing Hub
  • Majestic
  • Microsoft Advertising
  • Microsoft Power BI
  • SessionCam
  • TapClicks
  • Trello
  • WordPress
  • Yext
  • Total integrations8
  • AB Tasty
  • Adobe Campaign
  • Adobe Commerce
  • Adobe Target
  • Databox
  • Google Ads
  • Google Analytics 360
  • Google Docs
  • Google Search Console
  • HubSpot Marketing Hub
  • Majestic
  • Microsoft Advertising
  • Microsoft Power BI
  • SessionCam
  • TapClicks
  • Trello
  • WordPress
  • Yext