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Semrush vs Alexa Comparison (2026)

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Good recommendations?

Semrush

Alexa

Overview

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Alexa Marketing Stack is a keyword research & site ranking platform which offers various SEO & competitive analysis tools including a competitor keyword matrix

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

139.95

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.6

2.3K

1.6K

606

Value for money

Ease of use

Features

Customer support

82%

would recommend this app

4.4

Value for money

Ease of use

Features

Customer support

72%

would recommend this app

Pros

“Semrush provides that every single day, audits of my websites, tracking of keywords, gaps between competitors - it all resides in a single place and, in fact, makes a difference in the work I create on a weekly basis.”

James M.

Digital Marketing Manager

“Two exports of the identical May 9 dataset, one pulled in May and one pulled in June from the historical view of the same period, produced completely different results across all four tracked AI platforms.”

Michael F.

SEO

“It saves immense time by consolidating backlink analysis, site audits, and traffic insights into one centralized platform, making it well worth the investment.”

Palash R.

Graphic design

Pros

“Overally, Alexa provided valuable insights into the competitor analysis which gave an upper hand in marketing and audience targeting.”

Becky O.

Nutritionist

“The customization and personalization features in Alexa makes it adapt and learn more about the personality and preferences of the user in very complex daily scenarios.”

Wassim I.

Associate Professor

“Having move to the echo platform, having a screen makes it easier to work with and get informationPreinstallation of software is also easier with the latest version when it comes to install and connect to your wifi.”

Liz B.

Owner

Cons

“The account was not used for any meaningful activity after the charge other than logging in to cancel the subscription and submit the refund request. Despite explaining the situation, including the fact that we are a small business and that the service would not be used, Semrush refused to provide a refund.”

Devinda D.

Digital Marketing Consultant

“I realized within two days of resubscribing that I did not have the time or technical background needed to use the tool effectively, and I contacted support immediately after recognizing this. While customer support was responsive, the refund process was extremely rigid. Despite the very short timeframe and the fact that I had not meaningfully used the product, my refund request was denied and the case was closed as final.”