SMART Marketing - 2026 Pricing, Features, Reviews & Alternatives

SMART Marketing is a comprehensive solution that allows modern marketing specialists to manage omnichannel marketing communications from a single window in real-time. With SMART Marketing, users can create a holistic and consistent customer experience through accessible communication channels.

SMART Marketing helps organizations with comprehensive contact database management, operational analysis, marketing activities results control, and support and expansion of the solution functionality. It offers 360 customer view, use of personal data in marketing activities, and storage of the entire history of interactions in a single system. SMART Marketing's omnichannel marketing automation provides users the ability to track every interaction with a client and create systematic content through available communication channels.

Other key features include target audience builder, content management, triggered mailing, analytics & reporting, and more. The platform allows users to build a sample of target audiences for use in marketing activities, using the results of preliminary mailings to form client segments. Additionally, it provides users with the ability to manually compose a message or select an existing template and send a message to the client without leaving the contact card.