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Audiense Logo

Audiense

Consumer segmentation and cultural insights at the core

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(10)

Audiense Reviews

Overall rating

4.4

/5

10

Rating criteria

  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.44/10

Reviews by rating

Pros and cons

I love the social media monitoring and analytics that Audiense provides. It helps me keep track of my influencer marketing campaigns and identify new opportunities for growth.
Overall, Audiense has been an invaluable tool in helping me better understand my customers. The platform is easy to use and provides detailed insights that are easy to interpret.
I've been using Audiense for a few months now, and it has definitely been a great tool for understanding my audience better.
The only downside is that there are limited options for customizing the reports. I would like to see more options for customizing the visuals and presentation of the data.
Their entry-level pricing is very reasonable but the features are limited and seemingly have become more limited over the years.
The only thing I don't like about it is its price. 00 /month is too expensive for small businesses.
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10 reviews

Recommended

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Mercedes V.

Events Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Audiense Insights and Audiense Connect represent the best strengths of Audience connect

Reviewed 3 years ago

Audience connect represents the best platform to track the community on twitter, it helps to analyze the commitment in social networks. It has two strengths Audiense Insights and Audiense Connect.

Pros

The possibility of knowing best time to tweet, and the users that are granted in real time, as well as other characteristics of these users to increase engagement

Cons

Segmentation of reports. They must incorporate other KPIs. KPIs related to thematic and not with like or comments

Vendor response

Thank-you for your review Mercedes! Audiense offers segmented reports with two methods of segmentation: interconnectivity and affinity. These reports can be created on audiences using multiple filters with Boolean Logic. This allows for both simple and complex audiences to be segmented. We love to see your use of Audiense Connect to increase engagement. We hope to see you in Audiense again!

DK
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Dieudonné K.

Online Media, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Exceptional Customer Insights with Audiense -

Reviewed 2 months ago

Overall, Audiense has been an invaluable tool in helping me better understand my customers. The platform is easy to use and provides detailed insights that are easy to interpret.

Pros

Audiense has been a tremendous help in understanding my customer base- from their demographics to their preferences. The platform is incredibly user-friendly and provides detailed insights that are easy to interpret.

Cons

Audiense's customer support could use some improvement, as the turnaround time for responses can be slow.

Vendor response

Thank you for your Audiense review. We are delighted that Audiense is having a positive impact providing detailed audience insights for your projects. We also appreciate knowing about your customer support timeline/response issues, and will ensure this feedback is shared with the team to improve. Unfortunately, we don't yet offer 24/7 support, so the time zone difference might have been an issue...

SV
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Stacey Van C.

Airlines/Aviation, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Powerful Insights with Audiense

Reviewed 3 months ago

I've been using Audiense for a few months now, and it has definitely been a great tool for understanding my audience better. The insights have been really helpful in understanding who my followers are and what they are looking for.

Pros

Audiense is a powerful tool for segmenting my audience and getting insights on their behavior. It's really easy to use, and I'm able to quickly see the trends and demographics of my followers.

Cons

The only downside is that there are limited options for customizing the reports. I would like to see more options for customizing the visuals and presentation of the data.

Vendor response

Thank you so much for your review! We are delighted that you are enjoying Audiense and the value you get out of it. I have passed on your feedback to our Product team about limited options for customizing the visuals and data inside reports for your presentations. We want to make things better for our valued customers. If you want to directly access our roadmap, vote for features that are important to you, and submit any improvement ideas, you can use our Product Portal (also available in the dashboard under top menu, Product Feedback) Link: https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned Best wishes, The Audiense Team

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Beaton M.

E-Learning, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Social Media monitoring and marketing

Reviewed a year ago
Pros

It gives a one-stop dashboard for analytics and audience of Twitter accounts with a bonus of being able to follow or unfollow one's audience

Cons

The platform is packed with lots of features but it is not intuitive to use and navigating the dashboard can be a bit tricky from moving between the home screen to finding the various metrics and options available

Vendor response

Woohoo! Thank-you for your review Beaton! Within the parameters of what Twitter allows, we love the follow/unfollow capabilities We're passing your feedback regarding navigating, and learning features to the team. This is something we're continuing to work on. If you have any specific suggestions, please email productrequest@audiense.com

KR
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Kushal R.

Education Management, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Audiense is a powerful social media platform that helped us to better understand our audiences.

Reviewed 3 months ago

Overall, Audiense is one of the nice platforms to manage social media marketing. The platform's influencer management features make it easy to identify and connect with potential ambassadors for my brand.

Pros

I love the social media monitoring and analytics that Audiense provides. It helps me keep track of my influencer marketing campaigns and identify new opportunities for growth. Additionally, the platform is extremely user-friendly and provides great insights into the social media landscape. It also provides valuable insights into my audience's demographics and interests, which helps me to create more targeted and effective content.

Cons

The only thing I don't like about it is its price. $79.00 /month is too expensive for small businesses. Otherwise, The features are great to grow marketing.

Vendor response

Thank you for your Audiense review. We are super happy that you are enjoying your experience and value the platform's influencer & brands feature, amongst other insights. I have shared your pricing feedback with the team so they are aware. We are always aiming to improve Audiense and its value further, so thought you might like to access our roadmap via our Product Portal, where you can see planned, beta, under consideration and launched features. Within the product portal and inside the updates, you can vote for features that are most important to you, or simply submit ideas you'd like to see become part of Audiense's functionality. Link: https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned Hope this is useful! Best wishes, The Audiense Team

JM
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Jamie M.

Information Technology and Services, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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A great Twitter listening tool - but limited features for lower tier users

Reviewed 5 years ago
Pros

There are some brilliant social listening features that help you to understand what an audience is doing on Twitter. The advanced reporting (that costs extra per 'pack' of mentions/Tweets) is really useful for doing reports on events, hashtags or industry reports. You can monitor specific lists, including Twitter users, email lists (successfully matched to Twitter users) and more. And, you can create Twitter advertising lists from these internal lists.

Cons

Their entry-level pricing is very reasonable but the features are limited and seemingly have become more limited over the years. Some key listening features, such as listening to keywords within Tweets is a premium feature - I've tried reaching out to them multiple times to find out how much this costs but have never heard back. It's a good tool to have and explore, but some key features are missing with the 'cheap' version and it's yet another tool to manage in my marketing stack but it can only do a fairly limited spectrum of tasks.

Vendor response

Thank-you for your review Jamie! Our Twitter Marketing plan offers all features within it now, whereas more data can come via add-ons. We love to hear that you used the lists for Twitter Ads! Our Twitter Marketing plan can be used for basic level social listening capabilities, but you might find Social Listening specific platforms such as Pulsar, Meltwater, amongst others to give you the depth you're looking for. We're sorry a team member didn't get back to you, please reach out to help@audiense.com if you have any questions. We hope to see you in Audiense again!

JC
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Jonathan C.

Internet, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great software for consumer segmentation

Reviewed 9 months ago
Pros

Audiense UX is great , and the software is easy to use with quite straight forward use case . Use it mostly to understand our audience , define persona and relevant segmentation

Cons

would love to have the same quality of data across all social network( obviously not all platforms as the same policy as twitter...)

Vendor response

Wow, thank-you for your review Jonathan! Segmentation and developing personas is the real deal Broader data sources (at the same level!) is recurrent feedback for us, and whilst we aim to remain compliant, we have resources on our stance and how can use Audiense to its max for understanding other platforms. Reach out to us at productrequest@audiense.com if you would like to learn more.

AR
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Verified reviewer

Information Technology and Services, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A Comprehensive Social Media Analytics and Audience Intelligence Platform

Reviewed 3 months ago
Pros

Audience is a game-changer. It is the only platform that I found that offers it all. From analytics to sentiment analysis, Audience will provide you with insights on your social media presence that you never had before! I can't recommend it enough!

Cons

So far, I have not encountered any drawbacks or negative aspects of this tool.

Vendor response

Thank you so much for your review! ���� We are delighted that you are enjoying Audiense and the value you get out of it. ���� You can keep up-to-date with our product roadmap, vote for specific features or submit an idea if you would like to see any improvements on our newly launched Product Portal here: https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned ���� If you enjoy to keep up with trends, how-to's and other useful content our blog may be useful if you don't have access already: https://resources.audiense.com/blog Best wishes, The Audiense team

AD
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Alan D.

Marketing and Advertising, self-employed

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Socialbro

Reviewed 5 years ago

Overall the software is still worth it but you have to have a bigger budget now and working for a larger corporation.

Pros

Social bro was a great tool in being able to understand your audiences and being able to understand your audiences and cater to them is important because you want to be more targeted.

Cons

Social bro seems to have become more expensive once it was acquired by audisense. The cost factor is important because, the returns may not always be there.

Vendor response

Thank-you for your review Alan! We take onboard your feedback. Whilst our product is priced for the value we believe it delivers, we still have free access to both sides of the platform, and trials are available. We hope to work with you again in the future!

DH
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Darren H.

Marketing and Advertising, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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This reviewer only left a rating

Reviewed 5 years ago
Pros

No pros were added to this review

Cons

No cons were added to this review

Vendor response

Hi Darren, We're sorry to see that you rated Audiense with low scores, if you would like to provide us more feedback of how we can improve, please do!