Trail Blazer Campaign Manager Pricing, Features, Reviews & Comparison of Alternatives

Trail Blazer Campaign Manager

Cloud-based political campaign management software

4.44/5 (25 reviews)

Trail Blazer Campaign Manager overview

What is Trail Blazer Campaign Manager?

Trail Blazer Campaign Manager is a cloud-based political campaign software to help political parties’ manage their election campaigns and interact with their supporters. The solution helps in tracking voter information and creating a central voter database to be accessed by anyone. Trail Blazer solutions are primarily used by political parties across the United States for raising funds and managing donations.

Trail Blazer Campaign Manager provides a complete voter database for major states in the US including Arizona, Colorado, Florida and Washington DC. Party managers can slice & dice their voter database to target specific voters and reach their most prominent voters for campaign support. The solution also helps in tracking important election schedules and sending prior alerts so that campaigners never skip any critical date.

Trail Blazer Campaign Manager allows campaigners create bulk mailing lists with complete voter information, to sending mass emails to supporters. With an inbuilt PAC management feature, political parties can file their FEC and state compliance reports. Campaigners can integrate the solution into their website and online platforms to receive donations directly from their website or Facebook page. Additionally, the solution also helps to manage volunteers, event, documents and calendar.

Trail Blazer Campaign Manager is a member of the American Association of Political Consultants (AAPC) and also complies with PCI standards of data security.
www.trailblz.com

Pricing

Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States

Supported languages

English
Trail Blazer Campaign Manager screenshot: Generate FEC compliant reports in four stepsTrail Blazer Campaign Manager Sales DemoTrail Blazer Campaign Manager screenshot: Track upcoming event through My calendar sectionTrail Blazer Campaign Manager screenshot: Slice & dice data through tabs and drop down menus

Trail Blazer Campaign Manager reviews

Value for money
Features
Ease of use
Customer support
  4.4
  3.5
  3.7
  4.9
Dustin Ventura

Trailblazer

Used daily for 2+ years
Reviewed 2018-11-02
Review Source: Capterra

I love TrailBlazer! It is the best single decision I've made for my non-profit in the past 10 years! The customer services is outstanding, and I love the system.

Pros
It does SO much! It is light-years beyond Excel and serves us better than any other online system that we've looked into! Everything we do can be exported to an Excel form, it tracks people, finances, events, emails, relationships and so much more. It is easy to use and navigate and keeps us organized. I can run thousands of reports and customize all of it to meet my needs. Training is easy to understand and straightforward.

Cons
The email creation tool could be easier to use for those not skilled in HTML. It can do a lot but it isn't drag-and-drop easy like other systesm.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Jesse Antin

Little-known standout product!

Used daily for 2+ years
Reviewed 2018-11-09
Review Source: Capterra

Generally good. It does what we need for a reasonable price, and with great support by the Trailblazer team. The downsides--remote Mac access, ugly interface, manual importing--are a hassle, but we're used to it.

Pros
Fantastic customer support. Pretty intuitive to navigate. The right level of features for my fundraising program--all the functionality I need, but not too much to clutter my dashboard or brain. Easy to train colleagues.

Cons
Quite challenging to use on a Mac platform, which seems to be the predominant OS in educational/university settings and also among many non-profits. You have to use helper "remote connection" software even to reach the Trailblazer server, and then it looks and works like you're on a PC. Which leads to my other con: The interface is unimaginably ugly. Looks count, and most other CRMs are now clean and beautiful. Definitely affects the user experience to use attractive sites and software all day, but then to have to switch to early-'90s Windows land for database work. Also, Trailblazer doesn't work directly with the payment gateway required by the university where we're based. (Cybersource/Secure Acceptance) That means donations aren't entered automatically, but rather we have to import them manually. I see this as more of a limitation by our university than by Trailblazer, but it's still a hassle.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Anonymous

Could be more user-friendly

Used daily for 1-2 years
Reviewed 2018-11-02
Review Source: Capterra

Donor management and email blasts.

Pros
The mobile app and the support from the staff.

Cons
It feels "clunky" and probably was not the best software choice for our industry application since it was created for political campaigns. I'd also like to be able to categorize people into "donors", "adopters", "media", etc.

Response from Trail Blazer Campaign Services


In regards to your need to categorize custom lists/contact types, that's one of our main specialties. You can utilize the attribute tree to create unlimited "tags" or sub-groups, which are easily searchable. This article walks through the steps (but please call us if you need a hand): https://trailblz.com/kb/?action=view&kb=182&cat=0&qq=attribute

You can also customize many labels throughout the system, so if something is political in nature by default, you may very well be able to change it as needed: https://trailblz.com/kb/?action=view&kb=60&cat=0&qq=label

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

Minimize review

John Harris

Trail Blazer for Member based Nonprofits

Used weekly for 2+ years
Reviewed 2018-11-09
Review Source: Capterra

Outstanding. I wish the vendors in other areas that I deal with were this committed to customer support and satisfaction.

Pros
The software has many features that have worked well for our group which is a membership based nonprofit. Over the few years that we have had it, the company has made substantial improvements on a continuing basis. However, the assumptions underlying the software's design and features must be a close match to your real world operations or you will likely need to adjust how you do some things to make the software work for you. However, the software is very adaptive, it has many features we need and quite a few we have not implemented. Also, and this is critical for us, the software support, training and consulting is worth every penny you pay for the annual license and more!

Cons
There are some issues but these are the nature of the beast with a product with so many features. One is the learning curve (although you can restrict access to certain features on a user by use basis to let them "grow" into the system). Another is that for a membership based system there are design assumptions that we have had to "work around" - but the programmers and tech support have been wonderful to make changes, tweaks and suggest alternative ways to get things done.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Michele Evans

Trailblazer for Our Pro Life Nonprofit

Used daily for 6-12 months
Reviewed 2018-11-02
Review Source: Capterra

Now that I've been using it for a while, I'm able to get things done very quickly and efficiently. I greatly appreciate the ability to sort donors into super specific groupings. Trailblazer has allowed me to segment my donor base with amazing flexibility, with just a few clicks.

Pros
The best thing about Trailblazer is the customer service. The guys are extremely accessible and helpful. They are willing to walk me through a process, or just do it for me - whichever I request. After trying two other donor management softwares that offered little or no help, Trailblazer's amazing service is a welcomed benefit.

Cons
The learning curve for Trailblazer is long. Therefore, whenever I wanted to do something new, I'd run into a wall. It seems like the first six months - at least - were pretty frustrating because there was always a glitch and I could never just get something done quickly. The glitch was in the training, not the software. I'd like to see a series of training videos that we could have our staff watch, in order, so that a general level of proficiency could be attained up front.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Trail Blazer Campaign Manager pricing

Pricing options
Subscription
View Pricing Plans

Contact Trail Blazer for pricing information or a quote.

Trail Blazer Campaign Manager features

API
Campaign Segmentation
Data Import/Export

A/B Testing (208 other apps)
Activity Dashboard (368 other apps)
Automatic Notifications (214 other apps)
Campaign Analysis (306 other apps)
Campaign Management (365 other apps)
Content Management (277 other apps)
Customizable Branding (285 other apps)
Customizable Templates (295 other apps)
Drag & Drop Interface (262 other apps)
Email Marketing Management (206 other apps)
Engagement Analytics (270 other apps)
Monitoring (255 other apps)
Multi-Channel Marketing (247 other apps)
Real Time Analytics (251 other apps)
Reporting & Statistics (363 other apps)
Social Media Integration (322 other apps)
Third Party Integration (361 other apps)

Videos and tutorials

Additional information for Trail Blazer Campaign Manager

Key features of Trail Blazer Campaign Manager

  • Accounting
  • Reminders and alerts
  • Campaign management
  • Target specific voters
  • Compliance management
  • Manage voter data
  • Integrate with PayPal and Authorize.Net payment gateways
  • Unlimited email broadcast
  • Voter history
  • Search voters
  • Strategy planning
  • Track contributions and pledges
  • FEC compliance reporting
  • Import/export data
  • PCI compliant
  • Generate mailing list
  • API
  • Shared calendars
  • Voter file segmentation
  • Constituent/territory management
View All Features

Benefits

• Trail Blazer Campaign Manager is a complete political campaign management solution for political parties to plan strategic events and engage with their voters efficiently.

• Parties can leverage the benefit of mass emailing for sharing campaign emails and newsletters with volunteers and supporters.

• The solution keeps track of both offline as well as online donations received from donors, with complete donor information to ensure complete transparency within fund transactions.

• The solution provides a free voter database for multiple states in the US including Florida, Ohio, Washington and New Jersey, among others.

• Political parties can integrate Trail Blazer to their website and set up an online store for selling event tickets and party merchandise.