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Xnurta Logo

Your continuous AI teammate for retail media execution.

Table of Contents

Xnurta - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: September 2026

Xnurta overview

What is Xnurta?

Xnurta is an award-winning, agentic AI-powered retail media management and advertising platform built to maximize return on ad spend (ROAS) for brands, enterprise sellers, and eCommerce agencies. While traditional advertising tools simply provide recommendations and leave the manual execution to your team, Xnurta serves as a continuous execution engine, handling day-to-day buying, programmatic optimizations, and budget management within the precise guardrails and preferences you define.

By unifying your multi-channel retail data, Xnurta breaks down performance silos across major retail media networks (RMNs) including Amazon Advertising, Walmart Connect, and Criteo. The platform bridges the gap between high-level human strategy and high-frequency machine precision, processing over 2 million automated bidding decisions and 50,000 targeting shifts daily. This operational depth allows e-commerce teams to drastically scale campaign performance without adding specialized headcount.

For Amazon advertisers, Xnurta delivers unparalleled full-funnel clarity. The platform natively integrates Amazon Sponsored Ads, Amazon DSP (Demand-Side Platform), and the Amazon Marketing Cloud (AMC) into a single, intuitive interface. Through the built-in AMC Hub, users can easily access advanced, ready-to-use analytics reports and create high-intent custom audience segments using no-code templates, completely bypassing the need for complex SQL query knowledge.

Whether you are a boutique agency looking to manage more client accounts without overhead friction, or an ambitious global brand trying to reclaim market share, Xnurta removes the daily guesswork from retail media. The software offers complete algorithmic transparency with explicit decision logs, so you always retain ultimate control over your brand’s automated ad spending. Transform your retail media operations from a series of exhausting manual tasks into a synchronized growth engine with Xnurta.

Starting price

499usage based /
per month

Alternatives

with better value for money


Pros & Cons

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Verified reviewer profile picture

Campaign Management and Advertising

Customer Support

User Interface

Pricing

Do you work for Xnurta? Manage this product listing

Xnurta’s user interface

Ease of use rating:

Xnurta reviews

Overall rating

4.7

/5

52

Positive reviews

94

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend0.94/10
Rating distribution

5

4

3

2

1

42

7

1

0

2

Pros
“I manage Amazon Sponsored Ads for e-commerce clients, and the bid and budget automation is what earns Xnurta its seat.”
OY

Ozan Y.

Marketing Manager

“Between managed groups, AI actions, rules, and dayparting, the first couple of weeks feel less like a dashboard and more like a cockpit, and it's easy to have AI bid logic and rules-based budget logic working against each other before you understand the hierarchy.”
AS

Alexander S.

Digital Marketing manager

“Overall, it provides a much deeper level of visibility and control over Amazon advertising and has become a valuable tool for analyzing performance and identifying opportunities.”
EC

Eddie C.

Senior Marketing Manager

Cons
“One limitation is the number of keywords that can be viewed at once, which can become frustrating when managing a large number of keywords across many campaigns.”
EC

Eddie C.

Senior Marketing Manager

“What I like least is the inability to input COGS, returns/refunds, and fees to view complete ASIN-level profitability within a single dashboard.”
DA

Daniel A.

VP of Marketplace Strategy

“It feels like a time consuming hurdle. While I appreciate all the filters, it can get frustrating to change brands and change filters quickly, I have made mistakes often since I will think I am doing one thing but forgot I left a filter on.”
AH

Addie H.

Senior Strategist

Who uses Xnurta?

Based on 52 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising
Consumer Goods
Retail
Electrical/Electronic Manufacturing
Others

Use cases

PPC
Campaign Management
Marketing Automation
Marketing Analytics
Marketplace

Xnurta's key features

Most critical features, based on insights from Xnurta users:

A/B testing
Advertising management
AI copilot
Audience targeting
Bid management
Budget management
Campaign analytics
Campaign management
Campaign planning
Campaign scheduling

All Xnurta features

Features rating:

A/B testing
Advertising management
AI copilot
Audience targeting
Bid management
Budget management
Campaign analytics
Campaign management
Campaign planning
Campaign scheduling
Campaign segmentation
Campaign tracking
Channel management
Conversion rate optimization
Conversion tracking
Customer segmentation
Customizable reports
Dashboard
Data import/export
Data visualization
Drag & drop
eCommerce management
For ppc campaigns
Geotargeting
Goal setting/tracking
KPI monitoring
Marketing automation
Monitoring
Multi-Campaign
Multi-Channel communication
Multi-Channel data collection
Multi-Channel management
Multi-Channel marketing
Multi-Language
Performance management
Performance metrics
Predictive analytics
Real-Time analytics
Real-Time data
Real-Time reporting
Reporting/Analytics
Reporting & statistics
ROI tracking
Sales reports
Trend analysis
Visual analytics

Xnurta alternatives

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499

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/user

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Customer Support

Xnurta pricing

Value for money rating:

Starting from

499

Per month

Usage Based

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Xnurta price and value

Value for money rating:

To see what individual users think of Xnurta's price and value, check out the review snippets below.

“I manage Amazon Sponsored Ads for e-commerce clients, and the bid and budget automation is what earns Xnurta its seat.”
OY

Ozan Y.

Marketing Manager

“Between managed groups, AI actions, rules, and dayparting, the first couple of weeks feel less like a dashboard and more like a cockpit, and it's easy to have AI bid logic and rules-based budget logic working against each other before you understand the hierarchy.”
AS

Alexander S.

Digital Marketing manager

Xnurta integrations (0)

Integrations rated by users

We looked at 52 user reviews to identify which products are mentioned as Xnurta integrations and how users feel about them.

Integration rating: 4.7 (3)

C’est le cœur du système et de son efficacité

Verified reviewer profile picture

mouni b.

Entrepreneur

Integration rating: 4.0 (1)

Amazon DSP logo
Amazon DSP

Integration rating: 5.0 (1)

It is a great tool that not all companies offer

KA

Kiersten A.

Owner

Xnurta support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Phone Support
FAQs/Forum

Training options

Live Online
Webinars
Videos

Xnurta FAQs

Q. Who are the typical users of Xnurta?

Xnurta has the following typical customers:
Freelancers, Small Business, Mid-size Business, Large Enterprises

These products have better value for money


Q. What level of support does Xnurta offer?

Xnurta offers the following support options:
Email/Help Desk, Phone Support, FAQs/Forum

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