Xnurta - 2026 Pricing, Features, Reviews & Alternatives

Xnurta is an award-winning, agentic AI-powered retail media management and advertising platform built to maximize return on ad spend (ROAS) for brands, enterprise sellers, and eCommerce agencies. While traditional advertising tools simply provide recommendations and leave the manual execution to your team, Xnurta serves as a continuous execution engine, handling day-to-day buying, programmatic optimizations, and budget management within the precise guardrails and preferences you define.

By unifying your multi-channel retail data, Xnurta breaks down performance silos across major retail media networks (RMNs) including Amazon Advertising, Walmart Connect, and Criteo. The platform bridges the gap between high-level human strategy and high-frequency machine precision, processing over 2 million automated bidding decisions and 50,000 targeting shifts daily. This operational depth allows e-commerce teams to drastically scale campaign performance without adding specialized headcount.

For Amazon advertisers, Xnurta delivers unparalleled full-funnel clarity. The platform natively integrates Amazon Sponsored Ads, Amazon DSP (Demand-Side Platform), and the Amazon Marketing Cloud (AMC) into a single, intuitive interface. Through the built-in AMC Hub, users can easily access advanced, ready-to-use analytics reports and create high-intent custom audience segments using no-code templates, completely bypassing the need for complex SQL query knowledge.

Whether you are a boutique agency looking to manage more client accounts without overhead friction, or an ambitious global brand trying to reclaim market share, Xnurta removes the daily guesswork from retail media. The software offers complete algorithmic transparency with explicit decision logs, so you always retain ultimate control over your brand’s automated ad spending. Transform your retail media operations from a series of exhausting manual tasks into a synchronized growth engine with Xnurta.