getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Customer Journey Mapping Tools Software with Campaign Management (2026)

Last updated: April 2026

Customer Journey Mapping Tools Software Key Features

    Based on 169 user opinions, we identified 6 features that are important for any product in Customer Journey Mapping Tools Software

  • Activity Tracking

    Track and document all activities across devices, networks, and other systems

    Average user rating

    4.8

  • Conversion Tracking

    Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

    Average user rating

    4.7

  • Performance Metrics

    A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

    Average user rating

    4.8

  • Engagement Tracking

    Tracks metrics that provide insight into how a user interacts with any interface or product

    Average user rating

    4.8

  • Behavioral Analytics

    Track and analyse user behavior within a system or network

    Average user rating

    4.5

  • Customer Journey Mapping

    Visualize and analyze customer experience across all touchpoints and channels

    Average user rating

    4.8
1 filter applied

Features

Integrated with

Pricing model

Devices supported

Organization types

User rating

59 software options

Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

learn more
Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
Marketo Engage logo

AI-powered marketing automation platform

learn more
Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

Read more about Marketo Engage

Users also considered
Lucky Orange logo

All-in-one conversion optimization suite for website owners

learn more
Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

Read more about Lucky Orange

Users also considered
XM for Customer Experience logo

Customer experience management (CXM) platform

learn more
Qualtrics CustomerXM is a customer experience management platform that helps businesses collect feedback from across multiple channels and improve the customer journey. Key features include personalized consumer insights, trend analysis, digital reputation management, and behavior-based predictions.

Read more about XM for Customer Experience

Users also considered
Similarweb logo

Website & app traffic data analysis

learn more
Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

Read more about Similarweb

Users also considered
Pendo logo

Product usage & behavior data capture

learn more
Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

Read more about Pendo

Users also considered
AiTrillion logo

All-in-one Marketing Automation Platform

learn more
AiTrillion is a SaaS-based Artificial Intelligence enabled, all-in-one marketing platform for eCommerce sellers.

Read more about AiTrillion

Users also considered
LeadsRx logo

Impartial Multi-Touch Attribution

learn more
LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.

Read more about LeadsRx

Users also considered
LeadSquared logo

Marketing automation and sales execution platform

learn more
Customer Journey Mapping Tools help your business drive individualized experiences at scale – with absolutely zero code.

Read more about LeadSquared

Users also considered
Glassbox logo

Cloud-based web analytics tool for marketers.

learn more
Glassbox is a cloud-based web analytics solution, which helps businesses in finance, retail, insurance, hospitality, and other sectors track and manage customer journeys across applications. The solution offers various features such as session replays, funnel analysis, mobile app analytics, data capturing, digital record keeping, heatmaps, error analysis, and more. Glassbox also facilitates third-party interaction with various applications such as Google Analytics and Adobe Analytics.

Read more about Glassbox

Users also considered
Segment logo

Customer data hub

learn more
Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

Read more about Segment

Users also considered
Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

learn more
Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

Read more about Dreamdata

Users also considered
Microsoft Clarity logo

See what your users want—with Clarity

learn more
Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

Read more about Microsoft Clarity

Users also considered
Matomo logo

Take back control with Matomo

learn more
Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

Read more about Matomo

Users also considered
Fullstory logo

Every data point has a story to tell

learn more
Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

Read more about Fullstory

Users also considered
GetFeedback logo

Send better surveys. Collect better feedback.

learn more
GetFeedback is easy-to-use online survey software designed to improve response rates.

Read more about GetFeedback

Users also considered
Involve.me logo

Create high-converting funnels that turn visitors into leads

learn more
involve.me is a no-code lead generation funnel builder. It packs powerful tools for lead capture, lead routing, and lead scoring—helping you convert online visitors into qualified leads. Easily embed on your website or share with a simple URL.

Read more about Involve.me

Users also considered
Pathmonk logo

Lead generation and website optimization software

learn more
Pathmonk enables businesses to optimize website conversions with current website traffic.

Read more about Pathmonk

Users also considered
icomm logo

The omnichannel data based platform with MKT automation

learn more
Unleash the power of Marketing Automation with Notifications Hub, Commerce Personalization with AI, native integrations and strategic support.

Read more about icomm

Users also considered
LogRocket logo

Stop Guessing About Your Digital Experience

learn more
LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

Read more about LogRocket

Users also considered
INSIDE logo

Cloud-based visual AI-powered customer engagement solutions.

learn more
Powerfront offers an array of products enabling businesses to flawlessly replicate in-person experiences online, helping both the company’s own clients and their end-users to drastically improve operational efficiency and effectiveness.

Read more about INSIDE

Users also considered
Heap logo

All-in-one solution for creating great digital experiences.

learn more
Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

Read more about Heap

Users also considered
Meiro logo

Creating actionable customer profiles from data

learn more
Meiro is an AI-powered, composable Customer Data Platform for Private Installations on Cloud & On-Premise—built for enterprises that require full control over their customer data and infrastructure.

Read more about Meiro

Users also considered
Leadoo logo

Converting existing traffic into leads & online sales

learn more
Want to convert more sales and/or leads from your existing website traffic? Leadoo is built for one purpose: results. Leadoo, the World's first and only Lead-Driven Marketing Platform, turns your passive website visitors into qualified leads, in interactive and friendly ways.

Read more about Leadoo

Users also considered