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Fresho
AI-powered order management for food distributors
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Fresho - 2026 Pricing, Features, Reviews & Alternatives
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Last updated: April 2026
Fresho overview
What is Fresho?
Fresho is an order management platform built for food distributors, helping them run more efficient operations and serve their customers better.
OrderPilot, our AI-powered order entry system, automatically converts emails, texts, voicemails and PDFs into sales orders, saving time and reducing errors. Operations gives teams full operations management across picking, packing, dispatch, inventory, pricing, margins and delivery, with automated invoicing and reporting. eCommerce enables customers to order online anytime from any device, reducing mistakes, preventing overstocks, and supporting payments.
Fresho can be used as a complete end-to-end system or integrated with existing ERP systems. Built on over 20 years of wholesale experience, it is designed for real-world use by operational teams, not just technical specialists. It also supports supplier–customer relationships through a closed marketplace model. Support is available via 24/7 local phone support, in-person implementation, and online resources.
Headquartered in Australia with teams in the US, UK and New Zealand, Fresho helps suppliers stay in control of operations, pricing and customer relationships, while enabling tens of thousands of venues globally to place orders accurately and efficiently.
Fresho’s user interface
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Fresho's key features
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Fresho pricing
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OrderPilot
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Operations
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eCommerce
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Fresho integrations (8)
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