REAL Pricing, Features, Reviews & Comparison of Alternatives


Engagement tool for consultants, facilitators and trainers

5.0/5 (1 review)

REAL overview

REAL is a digital facilitation platform that gives teams and individuals all the information they need to understand, accept, and drive change in their organisations. REAL was built for consultants, facilitators, and OD practitioners who understand that communication is the key to successful change processes.

The web-based platform allows businesses to collect instant feedback and ideas from an unlimited number of participants, without having to schedule and document dozens of workshops and hundreds of interviews. With the aim of helping businesses get higher engagement, better impact and spend less time on repetitive tasks, REAL provides tools such as custom process building, commenting, chat, voting, participant management, and more.


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Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 6 other markets, Europe, Germany, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Danish, Dutch, Finnish, Norwegian, Swedish
REAL screenshot: Collaboration toolsDrag and drop interface in REALREAL screenshot: Chat functionality One-click access on any device

REAL reviews


Very good
Value for money
Ease of use
Customer support
Sanna Repo

We've used REAL for Management Training and Culture Transformation programs.

Used weekly for 6-12 months
Reviewed 2017-12-15
Review Source: Capterra

We were better able to meet our customers' needs.

It is really easy to use - both from an admin's and from end-user's point of view. Easy to customize to fit the customer's brand. Features are very social media-like and familiar enough for participants, so there's not much learning to get started with the interface. Work spaces are easy to modify if the program requires it. A little planning ahead is recommended, though! REAL is best suitable for dialogue and collaboration between participants. Keep in mind, that facilitation is needed every once in a while and this is a lesson we've had to learn as we've progressed with the programs. Another point to remember is simplicity. Don't overwhelm your participants with too much clutter in the beginning.

We are still waiting for some features, such as emoticons in the chat widgets :) Other than that, I have nothing much negative to say. Pays to know a bit of CSS code though, or at least the principles behind it (I've learned to embed maps and surveys from external sources in text boxes on my own).

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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REAL pricing

Starting from
Pricing options
Free trial
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Starting price is €5.00 / month / user (minimum 30 users)

REAL features

Automatic Notifications
Real Time Data
Workflow Management

API (503 other apps)
Activity Dashboard (396 other apps)
Activity Tracking (257 other apps)
Audit Trail (233 other apps)
Auditing (296 other apps)
Compliance Management (262 other apps)
Custom Fields (223 other apps)
Customizable Reporting (315 other apps)
Data Import/Export (298 other apps)
Document Storage (231 other apps)
Inventory Management (281 other apps)
Inventory Tracking (245 other apps)
Invoice Management (222 other apps)
Monitoring (225 other apps)
Real Time Reporting (223 other apps)
Reporting & Statistics (338 other apps)
Third Party Integration (286 other apps)

Additional information for REAL

Key features of REAL

  • Change planning
  • Surveys
  • Cultural alignment
  • 360 degree feedback
  • Collaboration tools
  • Chat
  • Chat functionality
  • Video streaming
  • Interactive content
  • Real time updates
  • Graphical data presentation
  • Charting
  • Data visualization
  • Change management
  • Collaborative workspace
  • Discussion board
  • Brainstorming
  • Group training
  • Custom pricing options
  • Engagement analytics
  • Visual discovery
  • Role-based permissions
  • Email notifications
  • Automatic notifications
  • Real time notifications
  • Content management
  • Voting
  • Custom forms
  • Workflow management
  • Drag & drop interface
  • Business process control
  • Professional services automation
  • SMS integration
  • Real time data
  • Prioritizing
  • Survey management
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With REAL, everyone can share their stories on any device, anywhere in the world, any time. Use text, photos, and video, and like, discuss and vote on the most impactful stories or ideas.

Engage individuals and groups into multi-stage dialogues.

Get the bird’s-eye view with the Word Cloud tool.

Reframe the discussion with the Sensemaking tool by introducing themes, collect quotes under the themes, and analyse and discuss each theme separately.

User groups allow users to tailor communications to the team level, while hidden pages enable local champions to compare experiences privately if needed.