Wrike vs HubSpot CRM

Clockify

Jira

Asana

Clockify is a time tracking app that helps teams track work hours across projects. Managers can measure employee productivity, track the progress of every project and do all necessary reporting and administration work in one place.

Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

Asana Starter Plan provides growing teams with project management tools to track progress and meet deadlines. The plan includes workflow automation features, custom project templates, forms for standardized work requests, and rules for routine task management. It also offers visualization tools like Gantt and timeline views, plus AI-powered features for status updates and project organization.

owner

Well I have noticed that customer support can be irregular. Although I have generally had good experiences with support in some cases I have experienced longer than expected response times.

IT Project Coordinator

In addition to the strong functionality of the tool itself, Wrike’s customer service has been phenomenal, providing timely, helpful support that further enhanced the overall experience.

Wrike is the trusted work delivery platform for Project Portfolio Management (PPM), where AI helps your PMO. Centralize your entire portfolio of projects in one governed environment. Streamline strategic alignment and resource management with 360-degree visibility and control over all projects.

Access Control

Access Controls/Permissions

Accounting

Accounting Integration

Activity Dashboard

Activity/News Feed

Activity Planning

Activity Tracking

Ad hoc Reporting

Agile Methodologies

AI Copilot

AI/Machine Learning

Alerts/Escalation

Alerts/Notifications

Applicant Tracking

Application Management

Appointment Scheduling

Approval Process Control

Approval Workflow

Archiving & Retention

Assessment Management

Asset Categorization

Asset Library

Asset Lifecycle Management

Asset Tracking

Assignment Management

Attendance Management

Attendance Tracking

Audit Management

Audit Trail

Authentication

Automated Scheduling

Automatic Backup

Availability Management

Backlog Management

Bar Chart

Benchmarking

Bid Management

Billable Items Tracking

Billable & Non-Billable Hours

Billing & Invoicing

Booking Management

Brainstorming

Brand Guidelines

Brand Management

Budget Control

Budgeting/Forecasting

Budget Management

Budget Tracking

Bug/Issue Capture

Bug Tracking

Business Intelligence

Business Plan Templates

Business Process Automation

Business Process Control

Calendar Management

Calendar/Reminder System

Calendar Sync

Campaign Management

Campaign Planning

Capacity Management

Capacity Planning

Case Management

Case Notes

Change Management

Change Order Management

Change Tracking

Channel Management

Charting

Chat/Messaging

Class Scheduling

Client Management

Client Portal

Clock In/Out

Collaboration Tools

Color Codes/Icons

Commenting/Notes

Commercial

Communication Management

Compliance Management

Compliance Tracking

Conditional Logic

Configurable Workflow

Contact Database

Contact Management

Content Library

Content Management

Content Publishing Options

Contract/License Management

Contractor Management

Corrective and Preventive Actions (CAPA)

Cost Estimating

Cost-to-Completion Tracking

Cost Tracking

Customer History

Customer Journey Mapping

Customizable Branding

Customizable Dashboard

Customizable Fields

Reviews for Wrike come from a wide variety of industries, including marketing and advertising (13% of reviewers), computer software (9%), and information technology and services (9%). The most frequent use case for Wrike cited by reviewers is project management (76% of reviewers).

Users and use cases

Reviewers appreciate the free plan and trial for evaluating Wrike, and some users say free collaborator licenses add value. However, many users feel advanced features are costly, and they report frustration with unclear pricing and surprise add-on costs.

Value for money

The Wrike integrations most frequently cited by reviewers are: Microsoft Outlook (an email management product rated 4.1 out of 5 for its integration with Wrike), Slack (a team communication product, 4.5), and Microsoft Teams (a meeting product, 4.0).

Integrations

Wrike is a project management solution offering key features such as task management, support for multiple projects, project planning and scheduling, task progress tracking, and commenting or notes, among others.

Proprietary

Wrike

Web-based

Android

Windows

iPad

iPhone

monday.com

Trello

Basecamp

ClickUp

Airtable

Smartsheet

Workamajig

Adobe Workfront

Teamwork.com

Confluence

Hive

Procore

Scoro

Microsoft SharePoint

Kantata

Zoho Projects

Team

Business  

Pinnacle

Apex

Overwhelming and cluttered notifications

44% of reviewers feel negative about Wrike’s notification system. Users say the volume of notifications can become excessive, leading to cluttered inboxes and important updates being missed. They report limited options for customizing notification frequency or relevance, making it difficult to filter out noise. Reviewers mention that reminders and alerts can be delayed, repetitive, or lack sufficient detail. They find that managing notifications is cumbersome, and the system can distract from focused work, especially when handling multiple projects or large teams.

Lag and slow performance

IT Engineer

I had sometimes the issue of the slow loading of large dashboards and the desktop application was at times laggy under heavy usage.

Head of Marketing Business Development

An immediate drawback is the slow loading speed for larger projects, which becomes quite frustrating over time.

44% of reviewers feel negative about Wrike’s performance and speed. Users report that the platform can be slow to load, especially with large projects, complex dashboards, or heavy data usage. They say laggy interfaces, delayed updates, and slow reporting impact productivity and workflow efficiency. Reviewers indicate that the desktop and web applications may become unresponsive or require frequent refreshes. They find that performance issues are exacerbated by poor internet connections or high user traffic, making it challenging to maintain momentum during critical tasks.

Frequent bugs and glitches

Lead Project Manager

Every so often there seem to be weird glitches that last a day or so -- whether tasks displaying oddly (or completely empty when they aren't), not saving newly added content, etc. Seems it happens more often than it should.

60% of reviewers feel negative about Wrike’s bugs and issues. Users report encountering glitches, crashes, and inconsistent behavior across different browsers and operating systems. They say these technical problems can disrupt workflows, cause delays, and require frequent reloading or troubleshooting. Reviewers mention that updates sometimes introduce new issues, and technical support response times can be slow. They indicate that bugs affecting notifications, time tracking, and data synchronization are particularly frustrating, especially when managing large projects or relying on the platform for daily operations.

Limited response to user requests

Social Media Assistant

Common issues for invited users include not being able to view task updates, submitting request forms, or downloading items. If you use Wrike everyday, you'll get the hang of it, but the learning curve is steeper for infrequent users.

Marketing Coordinator

When setting up forms, there isn't the ability to change a question format after starting to create it which can be frustrating.

44% of reviewers feel negative about Wrike’s handling of user requests. Users report that requested features or improvements are often delayed or not implemented, even when there is significant demand. They say some advanced automation and integration options require technical expertise or are only accessible via API, limiting self-service for non-technical users. Reviewers mention challenges with user management, form customization, and permissions. They find the interface can be overwhelming for new or infrequent users, and the lack of offline access or flexible user licensing restricts broader adoption.

High and inflexible pricing

Web Developer and the Business Owner

However, it does not provide a detailed report you might need to make project decisions and the pricing might be a challenge for small businesses

50% of reviewers feel negative about Wrike’s pricing. Users express concerns about the high cost of subscriptions, especially for small businesses or teams with limited budgets. They say advanced features are often locked behind expensive plans, and per-user fees can add up quickly. Reviewers mention the lack of flexible pricing options, confusing billing practices, and strict contract terms. They find the no-refund policy and additional charges for add-ons or guest users problematic, making it difficult to justify the investment or scale usage as their needs change.

Customizable and visual dashboards

Senior Project Specialist

It is also useful for creating individual or team dashboards with necessary data (for example, time spent, upcoming and current tasks to do, the workload charts, etc. - great for managing yours and team's time and workload).

92% of reviewers feel positive about Wrike’s dashboards. Users appreciate the ability to create personalized dashboards that display key metrics, workloads, and project statuses in real time. They say customizable widgets, multiple view options, and dynamic reporting help them quickly assess priorities and monitor progress. Reviewers find dashboards useful for communicating updates to stakeholders, organizing tasks, and identifying potential bottlenecks. They value the flexibility to adapt dashboards for individual or team needs, which enhances transparency and productivity.

Highly customizable workflows

Sr. Director Promotional and Group Sales

The platform has helped us standardize processes, enhance visibility into workflows, and operate more efficiently. While user adoption requires consistent reinforcement, the benefits of organization, scalability, and time savings make Wrike a valuable tool for our team.

Software Engineer

Wrike is highly customizable, allowing the Program office to customize workflows to aid employee productivity and improve tracking easily, without forcing the employees to spend precious minutes on donkey work.

95% of reviewers feel positive about Wrike’s workflow management. Users appreciate the flexibility to design custom workflows, automate repetitive tasks, and tailor processes to their team’s needs. They say the platform’s Gantt charts, Kanban boards, and automation features help structure complex projects and standardize processes. Reviewers find that customizable forms, templates, and item types enable them to streamline work, enhance visibility, and improve efficiency. They value the ability to adapt the workspace for different departments and scale from small teams to enterprise-level initiatives.

Comprehensive project tracking tools

Informatics Engineer

They provide us with a visual timeline which help in visualizing project progress and dependencies that we are able to plan accordingly and adjust our resources effectively .

Lead Community Manager II

These features make it easy to create detailed project plans, set deadlines, and allocate resources, ensuring that your marketing projects stay on track from start to finish.

96% of reviewers feel positive about Wrike’s project tracking capabilities. Reviewers appreciate having visual timelines, Gantt charts, and customizable dashboards that make it easy to monitor project progress, deadlines, and dependencies. They say these features help teams stay organized, allocate resources efficiently, and identify bottlenecks early. Users indicate that real-time updates and detailed reporting allow them to track time spent, manage workloads, and ensure projects remain on schedule. They find the ability to view multiple projects at once and extract relevant data essential for managing complex workflows and improving team productivity.

Content Manager

It has helped us to organize and manage across multiple clients and projects. Plus the dashboard helps us to better understand our productivity and where we need to make changes to our internal processes.

Language Instructor

The ability to arrange course schedules, administrative things and team duties in a single location took away the mental clutter that I was carrying around by every single day in the workplace without knowing it.

Copywriter

Being able to build tailored workflows, automate repetitive steps, and switch between multiple views (Gantt, board, table, calendar) makes it great for managing complex, multi‑step projects.

Marketing Operations Manager

I like that we are able to hold team members accountable, the reporting helps make it easy to see the types of projects worked on, and that we can have other teams within the Wrike platform but they dont have access to our marketing spaces.

Marketing Campaign Associate

It allows you to create your own blueprints and templates for different workflows which then allows everyone on the team to follow the same steps with no issues.

Head of Client Service

In more complex operational environments, it becomes especially valuable because it supports detailed processes, task tracking, and cross-functional collaboration. Although it may require some initial learning and thoughtful setup, once implemented properly it delivers a lot of control, organization, and efficiency.

Service Delivery Product Owner

Along that learning process, Wrike's accurate, up-to-date documentation mean I can confidently send colleagues to Wrike's Help Center search, chatbot, and human support and I've never been disappointed by the support experience.

I also like the customization possibilities, such as custom fields, request forms, dashboards, and automations, which make it adaptable to different operational realities. Once the structure is well built, it becomes a very powerful tool for project and process management.

Project Manager

The overall view of all of our projects is the biggest benefit; I have an easy-to-view format of what everyone is currently working on, where we are on schedule/overdue, and where all of the time is being spent without asking people for the information. Because I was able to customize the dashboard to fit what my team needed to see, including task completion, individual workloads, deadlines, etc., all into one screen. If I had gotten home from a late night at work right now, I would be able to pull up Wrike and tell you what state each of our active projects are in by only clicking two times.

Project Coordinatore

Its customizable workflows, dashboards, Gantt charts, and reporting capabilities help us keep projects organized and on track.

Wrike vs HubSpot CRM Comparison (2026)

Wrike vs HubSpot CRM Comparison (2026)

Wrike

HubSpot CRM

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives