Email marketing is one of the best performing digital channels to improve sales, increase leads, and generate traffic. And yet, marketing managers face the challenge of increasing customer retention rate, targeting the right consumer segment, triggering the right email campaign at the right time, and monitoring marketing metrics for performance evaluation. While it can be difficult to be responsible for all of these tasks, investing in email marketing software can help.
Email marketing software allows marketers to automate email communication, develop personalized content for the targeted audience, keep track of the leads and their engagement, and nurture leads that are most likely to convert into customers. Features such as audience segmentation allow marketers to send more relevant content to their customers and increase engagement.
We compiled this list of 10 best email marketing tools, based on reviews from users just like you, and the starting price for each product as found on vendor's websites. (Products are listed alphabetically. You can find our full methodology at the bottom of this page.)
Built for the sports and leisure industry, Activity Messenger simplifies client communications and optimizes their outreach with email marketing and automation capabilities. It integrates with Canva to help marketers personalize email templates.
Activity Messenger tracks delivery, opens, and clicks of every email to monitor user engagement and improve their marketing campaigns. You can send emails with images and videos for non-marketing communications, such as reminders for upcoming classes. With this tool, you can automate the delivery of birthday party marketing, welcome emails, end of session surveys, and more.
The smart lists feature filters seasons and classes, and delivers the right information at the right time. Activity Messenger lets you personalize email content by dynamically adding text placeholders, including parent’s name, child’s name, and date of the activity.
This is a web-based tool. Activity messenger offers customer support via email and query message.
Specially designed for Mac and iPhone users, Direct Mail is an email marketing tool that helps you compose personalized emails, grow your email list, track campaigns, and automate recurring emails.
Direct Mail provides a real-time view of key email campaign metrics, including opens, clicks, bounce rate, subscribers, and unsubscribers, to give you data-driven insights into interactions and engagement. With the ability to track the most popular links, top email clients, and their geographic locations, Direct Mail lets you analyze subscriber activities and make necessary adjustments in the campaign to increase conversions.
The tool lets you target specific subscribers by manually segmenting your list into different groups. Using its smart targeting capability, you can specify rules (for example, subscribers from a particular location) to auto-segment your mailing list. There are over 30 different criteria for subscriber segmentation.
Marketing teams can schedule message delivery and set up automated campaigns with multiple triggers, such as bulk emails, new subscriptions, subscriber birthdays, and upcoming events.
Direct Mail is a web-based tool with a dedicated mobile app for iOS devices. It offers customer support via email and chat.
EngageBay is an integrated sales and marketing tool with email marketing, campaign monitoring, and marketing automation. As an email marketing solution, EngageBay lets you design, run, and manage customized marketing campaigns.
With EngageBay, you can personalize email templates by adding contact details—such as full name and email address—which are saved and auto-filled every time you send an email. It also lets you create new templates with a drag and drop editor and an email builder.
The tool enables you to group subscribers based on various criteria, including location, source, customer type, age, and purchase history, and send targeted emails to increase conversions. Additionally, you can track your campaign performance using key metrics, including click-through rates, unsubscribe rates, and conversion rates, and get data-driven insights. It offers a complete view of customer interactions including emails exchanged and calls made.
EngageBay is a web-based tool with a mobile app for iOS and Android devices. You can reach the customer support team via email, phone, and chat.
As an email marketing platform, Envoke helps marketers select a pre-built email template or design and customize one using an intuitive drag and drop interface and HTML editor. Its analytics capability lets you get actionable insights from user-engagement data metrics, including opens, clicks, unsubscribes, and delivery failures.
Envoke has a mandatory content setting that allows marketers to send important communications, such as regulatory messages, to any contact list even if they have unsubscribed from instructional or promotional content. This feature is especially useful for non-commercial organizations, regulatory bodies, associations, health centers, and financial groups.
This email marketing platform uses subscriber segmentation to categorize qualified, ready, and willing-to-engage leads. The tool also facilitates customer journey mapping and creates customized reports to see which approach is working and what needs improvement by highlighting new visitors and potential leads. Additionally, it offers a feature to automate recurring targeted emails such as welcome, birthday, anniversary, and promotional emails.
Envoke is a web-based tool and provides customer support via email, chat, phone, and a knowledge base. You can also check out its FAQs section to get quick solutions.
With MailerLite, marketing teams can create responsive campaigns, automate marketing workflows, send personalized emails, grow subscribers, and build customer relationships. It has a dedicated email template library coupled with drag-and-drop, text, and HTML editors to help you create personalized email campaigns.
With its automation workflow builder, marketers can build advanced workflows with triggers to deliver emails or update custom fields and auto-send important emails. This feature also lets you set up RSS (rich site summary) emails to notify subscribers about new content.
MailerLite allows you to send tailor-made target emails to specific customer segments at a static time or based on the subscriber's time zone. It also offers marketing automation features, web forms, pop-up customizations, survey templates, and landing page builders.
Using its reporting metrics, such as unsubscriber counts, spam complaints, bounce rates, and new subscribers, marketers can closely monitor active campaign performance and get actionable insights into areas that need improvement. MailerLite has A/B testing capability to help you compare two different email versions and evaluate which is more effective.
MailerLite is a web-based tool with a mobile app for iOS devices. You can reach out to its customer support team via email, chat, phone, and 24/7 (live rep).
As an email marketing software, Referrizer helps marketers create new or use pre-built campaigns, schedule and automate emails, and fetch performance data for evaluation.
Referrizer has a library of ready-to-use campaign templates for different occasions, including holidays, user review, rewards program, and referral & loyalty. With its drag-and-drop builder, marketers can create responsive emails and personalize them with customer data.
This email marketing system assists multi-location businesses to create, launch, and monitor campaigns for all locations from one primary account. Marketing managers can set default campaigns or let their teams create unique campaigns for each location.
Referrizer facilitates campaign performance evaluation with delivery, revenue, open rate, and click tracking. Some of its automation features include run drip campaigns, follow-up emails, and triggered emails.
Referrizer is a web-based tool offering customer support via live chat, call, email, and a knowledge base.
Sopro is a lead generation software equipped with email automation, campaign monitoring, ROI calculator, and other marketing tools. Its dashboard provides an overview of your campaign performance to help you get data-driven insights and reshape your campaigns.
The solution has a template writing team that delivers personalized emails and conversational messages, addressing the services provided by your business. As an email marketing tool, Sopro comes with a deliverability tester to measure how many people received your emails. This helps in evaluating the success of your campaigns and alter them if needed.
Sopro’s email awesomeness tester scans your emails for spam terms, marketing jargon, bad links, spelling errors, and low readability—upgrading your email copy and improving the spam score. The tool offers detailed campaign performance reports that can be filtered by message stage, company size, job title, and industry.
Sopro is a web-based tool that offers customer support via email, live chat, call, and enquiry message.
Systeme.io offers email automation to send automated, scheduled emails to keep your subscribers engaged. The tool uses autoresponders to streamline your campaigns and save time on manual responses.
This email marketing software allows marketers to use behavioral targeting by personalizing their email campaigns with the recipient’s name and other details. It also offers subscriber categorization—based on their location, age, and more—to help you send out tailor-made emails to specific groups.
As an email marketing software, Systeme.io makes tracking and analyzing the performance of your campaigns easier. It also identifies the best performing campaigns and shows you how you can optimize your low performing ones.
Systeme.io is a web-based tool, offering customer support via email and live chat. You can also check out its knowledge base to learn about related topics.
UseINBOX is an email marketing solution with drag-and-drop newsletter creation, campaign automation, real-time reporting, and subscriber management, among other features. You can use its pre-installed newsletter templates or create professional newsletters from scratch, and customize them with the drag-and-drop design tool and HTML editor.
The tool comes with automation features that allow you to set up email campaigns and automate recurring emails for birthdays, promotions, and anniversaries. You also have the option to segment your audience into groups based on different criteria such as location or gender.
UseINBOX allows you to create, edit, and delete newsletters, manage contacts, and integrate with third-party applications such as a CRM. You can also design a website and landing pages with this tool and embed them with forms to convert website visitors into subscribers.
It also helps marketing teams track campaign performance in real time using key metrics such as opens, click-through rates, reading time, and bounce rates. Its A/B split campaign feature compares different campaigns and helps you make changes based on subscriber behavior.
UseINBOX is web-based software, offering support via email, phone, chat, and a knowledge base.
VBOUT is a multi-channel marketing automation platform with email marketing, social media management, landing page builder, and lead management capabilities. You can use its pre-designed email templates and drag-and-drop editor to create responsive emails.
As an email marketing tool, it lets you personalize your emails for targeted audiences and integrate dynamic visuals such as animated GIFs, CTA buttons, add-to-calendar events, and images. VBOUT’s lead management feature helps increase email open and read rates, while the email automation tool allows users to build an automated sales funnel.
The tool lets you preview your emails across multiple devices, browsers, and email clients to improve its deliverability and performance. You can also track your campaign metrics with in-depth analytics and conduct A/B tests to identify the most effective campaign.
VBOUT is a web-based tool that offers customer support via live chat, call, and email.
Choosing the best email marketing software for your business is a crucial step, and these considerations can help you make the right choice:
Analyze your email-marketing requirements: Make a checklist of all the features you want your email marketing solution to offer and invest in a tool that meets your requirements. Some key email marketing features you should consider include campaign tracking and reporting, audience segmentation, visitor tracking, custom template builder, and email marketing automation.
Assess the campaign monitoring and reporting capabilities: Select a solution that provides you essential insights into what is and isn’t working for your marketing strategy. Your shortlisted tool should provide you with detailed reports to track conversion, open rate, bounce rate, click rate and subscribe rate. Also look for real-time reporting dashboards that help you analyze the performance of your email marketing campaigns and track customer engagement.
Check the email automation features: Email marketing automation helps businesses send automated emails to users based on their behavior, preferences, and previous interactions with the brand. It lets you create personalized customer journeys based on their actions, such as signing up for a newsletter or making a purchase. If your business uses bulk messaging campaigns built on templates, look for this automation functionality while purchasing an email marketing solution.
These are some common questions you can ask software providers before making your final purchase:
Is there any additional fee for custom templates? You may want to create custom email templates with your own HTML code. In that case, ask vendors about any additional costs or charges.
Does it support multiple users? If you need multiple users to have access to the software (such as marketers and project managers), ask vendors how many users are included at each pricing tier.
Does the software offer AB testing? AB testing or split testing allows you to compare two or more versions of the email or an email marketing campaign and determine what works best for your audience. Before shortlisting a tool, make sure to ask the vendor whether the tool offers AB testing functionality or not.
At GetApp, we verify all our user reviews to recommend the most efficient tools for your business.
Our software recommendations reflect the views and experiences given by your peers. These recommendations are never bought or sold, nor based on the opinion of a single individual.
For this article we selected the highest rated products as of August 16, 2022 from our GetApp's Category Leaders report for email marketing software. Check out the full methodology description for the Category Leaders report here.
Each product should have at least 20 unique product reviews published on GetApp within the past two years, with an average rating of 3.0 or higher as of August 16, 2022.
Have email marketing as a primary feature along with marketing campaign management, CRM, and sales automation
Each product must meet our market definition for email marketing software: "Email marketing software automates email communication between a business and its prospects and customers. These systems manage mailing lists, monitor marketing campaign effectiveness, and increase email marketing efficiency. They can be used to strengthen brand recognition, announce new product launches, and promote services."
The 10 products with the highest ease of use, functionality, customer support, value for money, and likelihood to recommend are featured in this article from the GetApp Category leaders for email marketing software.
Disclaimer: We conducted this analysis based on reviews and ratings data as of August 16, 2022. In order to present the most up-to-date information, the product cards show real-time ratings. Please note that this means the ratings value in the product card may not reflect the ratings value at the time of analysis.
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