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Direct Mail Logo

Email marketing for Mac

Direct Mail Pricing, Features, Reviews and Alternatives

Direct Mail FAQs

Q. What type of pricing plans does Direct Mail offer?

Direct Mail has the following pricing plans:
Starting from: $15.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. Who are the typical users of Direct Mail?

Direct Mail has the following typical customers:
Freelancers, Mid Size Business, Non Profit, Small Business


Q. What languages does Direct Mail support?

Direct Mail supports the following languages:
Italian, French, English, Spanish, German


Q. Does Direct Mail support mobile devices?

Direct Mail supports the following devices:
iPad, iPhone


Q. Does Direct Mail offer an API?

Yes, Direct Mail has an API available for use.


Q. What other apps does Direct Mail integrate with?

Direct Mail integrates with the following applications:
Microsoft Outlook, Zapier, Google Docs, Daylite for Mac, Microsoft Excel


Q. What level of support does Direct Mail offer?

Direct Mail offers the following support options:
Email/Help Desk, Chat, Knowledge Base

Direct Mail product overview

Price starts from

15

/user

Per month

What is Direct Mail?

Direct Mail is an email marketing solution for Mac which enables users to create and send personalized emails to their subscribers. The app is designed for freelancers and SMBs, and includes customizable email templates, image editing, live previews, custom subscription forms, automatic and manual subscriber list segmentation, email tracking, campaign analytics, subscriber activity reporting, and more. A native iOS app also allows users to view campaign statistics on-the-go.

Key benefits of using Direct Mail

  • Direct Mail offers a range of customizable email templates, and users can personalize emails with up to 18 different fields, including recipient first and last names, and company names.

  • Custom email subscription forms can be created and added to the organization’s website or Facebook page, and contacts can also be imported from Contacts, Daylite, Outlook, Google Sheets, FileMaker Pro, CSV files, or MySQL databases.

  • Users can manually segment their mailing lists, or select from more than 30 criteria and define rules for Direct Mail to segment lists automatically.

  • Direct Mail automatically alerts users to misspelled email addresses, spam filter issues, broken links, and other issues before messages are sent.

  • The dashboard provides users with a summary of campaign metrics, including recipient locations and top email clients, alongside opens, clicks, unsubscribes, and bounces, and a detailed activity report is generated for each subscriber.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Chat
    Knowledge Base

    Training options

    Live Online
    Documentation

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    Why am I seeing this?

    Direct Mail pricing information

    Value for money

    4.8

    /5

    158

    Starting from

    15

    /user

    Per month

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Direct Mail features

    Functionality

    4.6

    /5

    158

    Total features

    41

    2 categories

    Most valued features by users

    Reporting/Analytics
    Third-Party Integrations
    Activity Dashboard
    API
    Campaign Management
    Customizable Branding
    Campaign Analytics
    Customizable Templates

    Functionality contenders

    Direct Mail users reviews

    Overall Rating

    4.8

    /5

    158

    Positive reviews

    97

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9.27/10
    Rating distribution

    5

    4

    3

    2

    1

    130

    23

    5

    0

    0

    Pros
    I enjoy the ease of use and the powerful preview features. I truly appreciate how easy it is to layout the newsletter and fine tune the design.
    Great Templates, Ease of use and customization, Very good analytics. Renders very well on all kinds of devices and there's plenty of additional testing functions.
    Excellent product and my experience has been a positive one. The support team is fairly responsive.
    Cons
    I've experienced people I've known well reporting me, rather than merely unsubscribing. One I called up and she said she did it by accident.
    Not sure about the domain authentication process. I don't really want to bother our IT guy to have him update the DNS records just for me to use this.
    May be we need more template to choice, but really is difficult to find something that is not working well, but please continue to develop so we can remain with you.

    Overall rating contenders

    AvatarImg
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    Stephen R.

    Food & Beverages, 1-10 employees

    Used monthly for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Nearly Perfect

    Reviewed 5 years ago

    I have maintained various mailing lists and mailings over the years and DirectMail has always been the perfect tool for me. Now that I am retired and I only use the app to organize my monthly dinner parties, it has scaled down nicely and is still the perfect tool.

    Pros

    Easy organization makes easy to maintain compliance with all laws and common decency.

    Cons

    It doesn't bend to my personal case use, but I could hardly expect it to.

    CH
    AvatarImg

    Carrie H.

    Entertainment, 1-10 employees

    Used weekly for less than 6 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Direct Mail made me happier and swear less (and saved me money)

    Reviewed 4 years ago

    Direct Mail has meant it takes me about one fifth of the time to compose and send an email campaign (compared to MailChimp). The user interface means I'm more confident about writing emails because I don't end up fixated on all the fidgety formatting and targeting issues I had on MailChimp. I've probably increased the number of EDMs I've sent out by about 80% because of how easy it is to use Direct Mail. I've had a much better engagement rate from my lists, and I swear at the computer a whole lot less.

    Pros

    I switch to Direct Mail from MailChimp and have no regrets. I basically love everything and can't choose one. I love the fact I can work on campaigns locally on my computer without being online and not in a browser. The lists and address management is simple yet agile. I've been able to integrate the sign up form on to my website very simply without needing a third party plugin. The emails I send are irregular, - some months I might send thousands, and others none at all - so the pricing structure is ideal for my business model. I'd never be able to sign up to a program that was charging a monthly subscription fee.

    Cons

    It was a bit difficult to get in touch with customer support while I was figuring out the software, and it would be good if there was a community forum for users to exchange knowledge and tips. I ended up abandoning my original idea and using a workaround because it took too long to be able to contact customer support (I'm based in Melbourne, Australia, so the time zones don't easily match up).

    AM
    AvatarImg

    Ashley M.

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

    Share this review:

    Easy to use for first time users

    Reviewed 8 years ago

    I send out newsletters and have a Mac. This has been a really good system for a first time user. It is also cost effective since goes by how many people are subscribers.

    Pros

    Ease of use

    Cons

    Not that many creative options

    Vendor response

    Thanks for the review, Ashley! We hope you get a chance to check out our latest update, Direct Mail 5.0. It packs a ton of new creative options and an expanded gallery of templates.

    DS
    AvatarImg

    David S.

    Sporting Goods, 1-10 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Long time user and very happy

    Reviewed 3 years ago

    Excellent product and my experience has been a positive one. The support team is fairly responsive.

    Pros

    I have been using Direct Mail for 7+ years and it is a great product. Like all products, as a daily user, there are a few things I would like to see added, but all in all a great product and much easier to use than things like CC or Mailchimp etc..

    Cons

    Customizable templates can be a little tricky and they no longer have full text wrapped images

    SA
    AvatarImg

    Sayre A.

    Writing and Editing, self-employed

    Used weekly for less than 6 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    The MUST HAVE email marketing tool for Apple users!

    Reviewed 3 years ago

    Overall the experience I've had has been wonderful. I also use Daylite in my business and Direct Mail integrates with this program which is such a time saver. That's just one of the integrations and there are a massive amount that make the software super flexible for any use case.

    Pros

    Direct Mail is a product native to Apple products which is amazing. Because of this, it's easy to use. If you can draft an email in the stock Mail app, you can use Direct Mail. The sign-up forms are easy to create and can be integrated into Facebook pages and websites with an easy cut and paste of the embed code. The partner app Stamps for iOS allows you to check your campaigns on the go and is just as easy to use. The pricing is amazing compared to competitors. Instead of charging for both the numbers of subscribers and the amount of emails sent, Direct Mail pricing is based off of subscriber count only (the monthly plan) and includes unlimited email sends.

    Cons

    There aren't many cons to this software, but one that does stand out for my use is that the open rate percentage and click rate percentage for all campaigns sent is kind of elusive. This isn't something that would deter me from recommending or using the product though as it can be calculated quickly if needed. The other thing I wish that it had was the ability to draft and build out campaigns from within the mobile app, though I wouldn't consider this a con. I'm finding the more that I use it, the more I'm okay with having to do the campaign building from my laptop. It keeps me from obsessing over things which can sometimes cause me to nit pick something that doesn't need to be picked at.

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