Direct Mail Pricing, Features, Reviews & Alternatives

Direct Mail

Email marketing for Mac

4.79/5 (108 reviews)

Direct Mail overview

What is Direct Mail?

Direct Mail is an email marketing solution for Mac which enables users to create and send personalized emails to their subscribers. The app is designed for freelancers and SMBs, and includes customizable email templates, image editing, live previews, custom subscription forms, automatic and manual subscriber list segmentation, email tracking, campaign analytics, subscriber activity reporting, and more. A native iOS app also allows users to view campaign statistics on-the-go.

Direct Mail’s email templates are mobile-responsive and optimized for a range of email clients, and can be customized with images, videos, buttons, text rearrangement, and more. Images can be dragged-and-dropped directly into emails, and users can edit images within the app, including cropping, removing backgrounds, and adding filters. Emails can be personalized with recipients’ first and last names, and a range of other fields, and conditional logic allows users to tailor custom content sections. Live previews update automatically, giving users a real-time view of what recipients will see, including any custom content. Users are alerted to any mistakes in their email before sending, including broken links, misspelled email addresses, and spam filter issues.

Direct Mail allows users to target their messages to specific subscribers either manually or automatically. Smart Groups automatically segment subscriber lists based on user-defined rules and a range of more than 30 different criteria. Message delivery can be scheduled, and users can also set up automated campaigns with a range of triggers, including new subscriptions, subscriber birthdays, upcoming appointments, and more. Sent campaigns can be tracked in real-time through the Direct Mail dashboard, with a summary of metrics including opens, clicks, unsubscribes, and bounces. Individual subscriber activity reports are generated automatically, giving users insight into subscriber interactions and engagement.
directmailmac.com

Pricing

Starting from
$15/month
Pricing options
Free
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Brazil, Canada, Germany and 3 other markets, Japan, Mexico, United Kingdom

Supported languages

English, Italian, French, Spanish, German
Direct Mail screenshot: Create newsletters with Direct Mail's built-in WYSIWYG editor and template galleryDirect Mail 5.0 ScreencastDirect Mail screenshot: Get insight on email open and engagement rates with Direct Mail's live-updating reportsDirect Mail screenshot: Collaborate with colleagues and sync work across devicesDirect Mail screenshot: Grow mailing lists with Direct Mail-synced subscribe formsDirect Mail screenshot: Set event triggered autoresponder emails

Direct Mail user reviews

Value for money
Features
Ease of use
Customer support
  4.8
  4.6
  4.7
  4.7
Ian G.

Perfect Platform for Small Batch Mailing

Used weekly for 2+ years
Reviewed 2021-05-26
Review Source: Capterra

This is a core part of my communication toolkit. While I still use other mailing list platforms for specific purposes, this solves very specific bulk mailing needs.

Pros
I use this program for lists which have small and specifically targeted audiences. This mainly includes press lists for producing events, and for teaching large classes or workshops. It allows me to create simple mailings where I do not want a lot of noise or fuss, more like direct mail as opposed to broadcasting a message. It's the perfect scale and I love the ease of understanding the reporting, which becomes of direct benefit for following up and moving between lists. It functions for me like the perfect basic database for supporting the ways I need to communicate.

Cons
At this point I don't have a lot of complaints, as I've been using it for probably a decade. The cloud synchronization has been greatly improved more recently. I often send things which are just this side of plain text for ease of reading and sharing the content with the audiences I send to, and I do find that it's best to bring in any text unformatted and do the formatting within Direct Mail as the styles can get funky when one copies and pastes.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Simon T.

Direct Mail always hits the spot

Used daily for 2+ years
Reviewed 2021-05-27
Review Source: Capterra

One of my oldest clients is a company that offers PR monitoring software and for the last five years we have been sending out email campaigns every week (Tuesdays through Thursdays) and I know that they are getting customers signing up to their services as a result. We update their campaigns on a regular basis and with Direct Mail's excellent interface I can adapt and amend things very quickly. For all our email marketing clients Direct Mail allows me to schedule highly personalised campaigns for weeks ahead – a feature that is especially invaluable when we go away, ensuring that our clients' campaigns never miss a beat even when we're on the beach. Getting notifications on my iPhone, via their Stamps app, means that whenever I am out of the office I am always aware how our campaigns are performing and can provide instant updates if clients need information even when I am away from my Mac. Direct Mail is a real gem; the pricing policy is very fair and you can easilty up and downgrade your plans as needed. Their support is excellent, and I must shout out to [SENSITIVE CONTENT HIDDEN]; even though we're on different continents we're on the same page and I appreciate being able to have direct contact with support and not having to go raise support tickets. I very much look forward to continuing to send out compelling campaigns via Direct Mail in the months and years ahead.

Pros
Direct Mail is a powerful and comprehensive, but easy-to-use, email delivery platform that makes every email campaign a joy to design, develop and implement. It's intuitive interface allows you to design a campaign, create a distribution list and then monitor the results in realtime. The templates that are provided by Direct Mail are almost infinitely adaptable, but you can create your own formats or import templates. Either way, you have at your fingers tips a professional system that I would now not want to be without.

Cons
There is very little, if anything, to dislike, but if there is one improvement they could make it would be to have the option to use the email sign-up forms as a contact form. At the moment, when creating automated sign-up forms, the only option is for users to 'subscribe', but if Direct Mail could incorporate the option to choose 'submit' and not 'subscribe' that instantly turn it into a powerful and highly editable contact form, which you can incorporate into any website.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Pascal G.

Sending mails from an external database was easier before

Used monthly for 2+ years
Reviewed 2018-07-13
Review Source: Capterra

Time

Pros
It is doing what I want. Connect to an external database, send mail via an externa provider. But things are not working so well. The thing is that data in database are evolving and, in the new version, I have to re-right the request to the database each time in different adress group coming from different database. Spam test is not working. Preferences ares sometime not kept, situation on the screen for exemple.

Cons
Again it does exactly what i want but less easier than previous version . Main point is database connection.

Response from e3 Software


Thanks for your review, Pascal. If you are having any trouble with importing, spam tests, or preferences, please contact our support team and they'll be happy to get things straightened out. Thanks!

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 5/10

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Arne Sigurd R.

Direct Mail because it's easy to use

Used daily for 2+ years
Reviewed 2021-05-27
Review Source: Capterra

I use Direct Mail heavily with DM campaigns for services and products, weekly and monthly newsletters both for my business, my local Rotary Club, and for my Rotary District.

Pros
What I like most with Direct Mail is how easy it is to use - especially for newsletters. Easy to design own templates and administer the address databases and opt-in functionality. It is also a good thing that you only pay for what you use by "digital stamps".

Cons
I would probably want a more visual way to make "workflows" and the possibility to make more tailor-made opt-in and landing pages for campaigns.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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David S.

Long time user and very happy

Used daily for 2+ years
Reviewed 2021-06-13
Review Source: Capterra

Excellent product and my experience has been a positive one. The support team is fairly responsive.

Pros
I have been using Direct Mail for 7+ years and it is a great product. Like all products, as a daily user, there are a few things I would like to see added, but all in all a great product and much easier to use than things like CC or Mailchimp etc..

Cons
Customizable templates can be a little tricky and they no longer have full text wrapped images

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Direct Mail pricing

Starting from
$15/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

Unlimited plan: from $15/month, based on number of subscribers.
Pay Per Email plan: from $30 (1000 credits), based on the number of email credits required.
SMTP plan: $299 one-time.

Direct Mail features

API
Activity Dashboard
Analytics/ROI Tracking
Campaign Analytics
Campaign Management
Contact Management
Customizable Templates
Data Import/Export
Reporting & Statistics
Reporting/Analytics
Social Media Integration
Template Management
Third Party Integrations

Alerts/Notifications (443 other apps)
Content Management (477 other apps)
Customizable Branding (439 other apps)
Engagement Tracking (421 other apps)
Multi-Channel Marketing (418 other apps)
Performance Metrics (383 other apps)
Search/Filter (450 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Direct Mail

Benefits

Direct Mail offers a range of customizable email templates, and users can personalize emails with up to 18 different fields, including recipient first and last names, and company names.

Custom email subscription forms can be created and added to the organization’s website or Facebook page, and contacts can also be imported from Contacts, Daylite, Outlook, Google Sheets, FileMaker Pro, CSV files, or MySQL databases.

Users can manually segment their mailing lists, or select from more than 30 criteria and define rules for Direct Mail to segment lists automatically.

Direct Mail automatically alerts users to misspelled email addresses, spam filter issues, broken links, and other issues before messages are sent.

The dashboard provides users with a summary of campaign metrics, including recipient locations and top email clients, alongside opens, clicks, unsubscribes, and bounces, and a detailed activity report is generated for each subscriber.