Direct Mail Pricing, Features, Reviews & Comparison of Alternatives

Direct Mail

Email marketing for Mac

4.71/5 (48 reviews)

Direct Mail overview

What is Direct Mail?

Direct Mail is an email marketing solution for Mac which enables users to create and send personalized emails to their subscribers. The app is designed for freelancers and SMBs, and includes customizable email templates, image editing, live previews, custom subscription forms, automatic and manual subscriber list segmentation, email tracking, campaign analytics, subscriber activity reporting, and more. A native iOS app also allows users to view campaign statistics on-the-go.

Direct Mail’s email templates are mobile-responsive and optimized for a range of email clients, and can be customized with images, videos, buttons, text rearrangement, and more. Images can be dragged-and-dropped directly into emails, and users can edit images within the app, including cropping, removing backgrounds, and adding filters. Emails can be personalized with recipients’ first and last names, and a range of other fields, and conditional logic allows users to tailor custom content sections. Live previews update automatically, giving users a real-time view of what recipients will see, including any custom content. Users are alerted to any mistakes in their email before sending, including broken links, misspelled email addresses, and spam filter issues.

Direct Mail allows users to target their messages to specific subscribers either manually or automatically. Smart Groups automatically segment subscriber lists based on user-defined rules and a range of more than 30 different criteria. Message delivery can be scheduled, and users can also set up automated campaigns with a range of triggers, including new subscriptions, subscriber birthdays, upcoming appointments, and more. Sent campaigns can be tracked in real-time through the Direct Mail dashboard, with a summary of metrics including opens, clicks, unsubscribes, and bounces. Individual subscriber activity reports are generated automatically, giving users insight into subscriber interactions and engagement.
directmailmac.com

Pricing

Starting from
$15/month
Pricing options
Free
Free trial
One time license
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Brazil, Canada, Europe and 5 other markets, Germany, Japan, Latin America, Mexico, United Kingdom

Supported languages

English, French, German, Italian, Spanish
Direct Mail screenshot: Create newsletters with Direct Mail's built-in WYSIWYG editor and template galleryDirect Mail 5.0 ScreencastDirect Mail screenshot: Get insight on email open and engagement rates with Direct Mail's live-updating reportsDirect Mail screenshot: Collaborate with colleagues and sync work across devicesDirect Mail screenshot: Grow mailing lists with Direct Mail-synced subscribe formsDirect Mail screenshot: Set event triggered autoresponder emails

Direct Mail reviews

Value for money
Features
Ease of use
Customer support
  4.7
  4.6
  4.7
  4.6
Terry Livesey

The latest version is great, major improvements and great for my business

Used monthly for 2+ years
Reviewed 2017-11-06
Review Source: Capterra

It's on my Mac rather than being in the cloud.

Pros
There are online email companies but I always find them a bit awkward. I first tried Direct Mail years and years ago and it was okay and did a job but this year they have updated it which has made the software fantastic. The email design is really easy and simple with some great free templates built in while still giving you flexibility should you need it to customer deeper. I've changed my current newsletter styles over to the new ones and it's given them a fresh new look and total compatibility no matter what device the emails are read upon. Being able to delve into who has looked and even clicked is a real big plus point for managing my marketing and I can really target further contact by this response. You can, of course, buy email credits from them or use your own email sending system. I personally use both, credit from them for my loyal customers and potential customer (the list is huge) through my own servers (it's cheaper for me this way). Oh, and it also links with y database system - Daylite which helps keeps everything organised an on track.

Response from e3 Software


Thanks a million for the review, Terry! We are really glad that you are liking the new update.

I wanted to let you know that we added some great cloud features to Direct Mail a little while ago. You can now save your projects to the cloud, access them from any Mac, and even sync and collaborate with other users. More info is available at our website.

Thanks again!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Carrie Hardie

Direct Mail made me happier and swear less (and saved me money)

Used weekly for less than 6 months
Reviewed 2020-04-20
Review Source: Capterra

Direct Mail has meant it takes me about one fifth of the time to compose and send an email campaign (compared to MailChimp). The user interface means I'm more confident about writing emails because I don't end up fixated on all the fidgety formatting and targeting issues I had on MailChimp. I've probably increased the number of EDMs I've sent out by about 80% because of how easy it is to use Direct Mail. I've had a much better engagement rate from my lists, and I swear at the computer a whole lot less.

Pros
I switch to Direct Mail from MailChimp and have no regrets. I basically love everything and can't choose one. I love the fact I can work on campaigns locally on my computer without being online and not in a browser. The lists and address management is simple yet agile. I've been able to integrate the sign up form on to my website very simply without needing a third party plugin. The emails I send are irregular, - some months I might send thousands, and others none at all - so the pricing structure is ideal for my business model. I'd never be able to sign up to a program that was charging a monthly subscription fee.

Cons
It was a bit difficult to get in touch with customer support while I was figuring out the software, and it would be good if there was a community forum for users to exchange knowledge and tips. I ended up abandoning my original idea and using a workaround because it took too long to be able to contact customer support (I'm based in Melbourne, Australia, so the time zones don't easily match up).

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

Minimize review

Pascal Gaillard

Sending mails from an external database was easier before

Used monthly for 2+ years
Reviewed 2018-07-13
Review Source: Capterra

Time

Pros
It is doing what I want. Connect to an external database, send mail via an externa provider. But things are not working so well. The thing is that data in database are evolving and, in the new version, I have to re-right the request to the database each time in different adress group coming from different database. Spam test is not working. Preferences ares sometime not kept, situation on the screen for exemple.

Cons
Again it does exactly what i want but less easier than previous version . Main point is database connection.

Response from e3 Software


Thanks for your review, Pascal. If you are having any trouble with importing, spam tests, or preferences, please contact our support team and they'll be happy to get things straightened out. Thanks!

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 5/10

Minimize review

Yon Hardisty

Longtime Love Interest

Used monthly for 2+ years
Reviewed 2019-10-24
Review Source: Capterra

My overall experience has been wonderful. This is a pro-level tool that every small, indie, business should make great use of. It is light on the wallet and there every time you need it.

Pros
What I like most about this software is that it is there just when I want it. There is no needling "missing you" emails, no fees for when I have a busy time and just can't get to it and no fuss on telling me how to make my emails better. It is an all around pleasure.

Cons
What I like least about this software is that it has such a tight complaint algorithm. I, totally, understand why and the reasoning for this. I am aware the industry is traditionally squirley about spam reporting. Not saying any company has handled it better than this software. However, as a business who tries hard to deliver information with lots of paths for people to opt-out, it always amazes me when people simply forget they opted-in ;)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Doug Jordan

Tracking Readership for a small business

Used weekly for 2+ years
Reviewed 2019-08-21
Review Source: Capterra

As I learn all its features I like it more and more

Pros
Once I had figured it out, with some help from helpful 'Help' people at Directmail, it has been extremely useful to me in doing was email broadcasts to my client and subscriber base, something I could to do with my usual email software, [Mac]Mail. Works very well on my Mac. I sue the subscriber option which allowed me to install the software on my isp's server. cost effective and looks to my readers as coming directly form me.

Cons
The reporting could be improved(?) if we could be sure the receiver has actually 'opened' the email, or merely saw the summary on their device, especially the case for people who receive the email on there mobile device. I haven't figured out how file management works on the system yet.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

Minimize review

Direct Mail pricing

Starting from
$15/month
Pricing options
Free
Free trial
One time license
Subscription
View Pricing Plans

Unlimited plan: from $15/month, based on number of subscribers.
Pay Per Email plan: from $30 (1000 credits), based on the number of email credits required.
SMTP plan: $299 one-time.

Direct Mail features

API
Activity Dashboard
Campaign Analysis
Campaign Management
Campaign Segmentation
Customizable Templates
Drag & Drop Interface
Reporting & Statistics
Social Media Integration
Third Party Integration

A/B Testing (204 other apps)
Automatic Notifications (208 other apps)
Content Management (273 other apps)
Customizable Branding (280 other apps)
Data Import/Export (254 other apps)
Engagement Analytics (264 other apps)
Monitoring (250 other apps)
Multi-Channel Marketing (246 other apps)
Real Time Analytics (242 other apps)
Social Network Marketing (203 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Direct Mail

Key features of Direct Mail

  • Content customization
  • Live previews
  • Report sharing
  • Automatic mailing list segmentation
  • Customizable templates
  • Contact import
  • Real-time open & click tracking
  • Email personalization
  • Offline access
  • Permission controls
  • Real-time updates
  • Facebook integration
  • Integrations via API & Zapier
  • Website integration
  • Campaign dashboard
  • Drag-and-drop image upload
  • Image editing
  • Custom fields
  • Automated drip campaigns
  • Email templates
  • Email sign-up forms
  • Campaign comparisons
  • Vanity tracking URLs
  • Subscriber activity reports
  • Collaboration tools
  • Spell check
  • Conditional logic
  • Email scheduling
View All Features

Benefits

Direct Mail offers a range of customizable email templates, and users can personalize emails with up to 18 different fields, including recipient first and last names, and company names.

Custom email subscription forms can be created and added to the organization’s website or Facebook page, and contacts can also be imported from Contacts, Daylite, Outlook, Google Sheets, FileMaker Pro, CSV files, or MySQL databases.

Users can manually segment their mailing lists, or select from more than 30 criteria and define rules for Direct Mail to segment lists automatically.

Direct Mail automatically alerts users to misspelled email addresses, spam filter issues, broken links, and other issues before messages are sent.

The dashboard provides users with a summary of campaign metrics, including recipient locations and top email clients, alongside opens, clicks, unsubscribes, and bounces, and a detailed activity report is generated for each subscriber.