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Direct Mail Pricing, Features, Reviews and Alternatives

Direct Mail product overview

Price starts from

15

Per month

Usage Based

What is Direct Mail?

Direct Mail is an email marketing solution for Mac which enables users to create and send personalized emails to their subscribers. The app is designed for freelancers and SMBs, and includes customizable email templates, image editing, live previews, custom subscription forms, automatic and manual subscriber list segmentation, email tracking, campaign analytics, subscriber activity reporting, and more. A native iOS app also allows users to view campaign statistics on-the-go.

Key benefits of using Direct Mail

  • Direct Mail offers a range of customizable email templates, and users can personalize emails with up to 18 different fields, including recipient first and last names, and company names.

  • Custom email subscription forms can be created and added to the organization’s website or Facebook page, and contacts can also be imported from Contacts, Daylite, Outlook, Google Sheets, FileMaker Pro, CSV files, or MySQL databases.

  • Users can manually segment their mailing lists, or select from more than 30 criteria and define rules for Direct Mail to segment lists automatically.

  • Direct Mail automatically alerts users to misspelled email addresses, spam filter issues, broken links, and other issues before messages are sent.

  • The dashboard provides users with a summary of campaign metrics, including recipient locations and top email clients, alongside opens, clicks, unsubscribes, and bounces, and a detailed activity report is generated for each subscriber.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Chat
    Knowledge Base

    Training options

    Live Online
    Documentation

    Direct Mail pricing information

    Value for money

    4.8

    /5

    133

    Starting from

    15

    Per month

    Usage Based

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Direct Mail features

    Functionality

    4.7

    /5

    133

    Total features

    44

    2 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Reporting & Statistics
    Activity Dashboard
    Third Party Integrations
    Customizable Templates
    Campaign Analytics

    Direct Mail users reviews

    Overall Rating

    4.8

    /5

    133

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9.43/10
    Rating distribution

    5

    4

    3

    2

    1

    110

    20

    3

    0

    0

    Pros
    I enjoy the ease of use and the powerful preview features. I truly appreciate how easy it is to layout the newsletter and fine tune the design.

    JM

    Joe M.

    Great Templates, Ease of use and customization, Very good analytics. Renders very well on all kinds of devices and there's plenty of additional testing functions.
    AvatarImg

    Gianni C.

    Outstanding customer support. Excellent selection of easily, editable templates.
    AvatarImg

    Bob R.

    Cons
    I've experienced people I've known well reporting me, rather than merely unsubscribing. One I called up and she said she did it by accident.

    PP

    Pittershawn P.

    Not sure about the domain authentication process. I don't really want to bother our IT guy to have him update the DNS records just for me to use this.

    KB

    Kevin B.

    May be we need more template to choice, but really is difficult to find something that is not working well, but please continue to develop so we can remain with you.

    MC

    Maurizio C.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Nearly Perfect

    Reviewed 3 years ago

    I have maintained various mailing lists and mailings over the years and DirectMail has always been the perfect tool for me. Now that I am retired and I only use the app to organize my monthly dinner parties, it has scaled down nicely and is still the perfect tool.

    Pros

    Easy organization makes easy to maintain compliance with all laws and common decency.

    Cons

    It doesn't bend to my personal case use, but I could hardly expect it to.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

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    Perfect Platform for Small Batch Mailing

    Reviewed a year ago

    This is a core part of my communication toolkit. While I still use other mailing list platforms for specific purposes, this solves very specific bulk mailing needs.

    Pros

    I use this program for lists which have small and specifically targeted audiences. This mainly includes press lists for producing events, and for teaching large classes or workshops. It allows me to create simple mailings where I do not want a lot of noise or fuss, more like direct mail as opposed to broadcasting a message. It's the perfect scale and I love the ease of understanding the reporting, which becomes of direct benefit for following up and moving between lists. It functions for me like the perfect basic database for supporting the ways I need to communicate.

    Cons

    At this point I don't have a lot of complaints, as I've been using it for probably a decade. The cloud synchronization has been greatly improved more recently. I often send things which are just this side of plain text for ease of reading and sharing the content with the audiences I send to, and I do find that it's best to bring in any text unformatted and do the formatting within Direct Mail as the styles can get funky when one copies and pastes.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

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    The best email marketing

    Reviewed 2 months ago

    This software is so easy to use and so powerful . I wish I had found it before. It has turned my email marketing from pain (with previous systems) to joy ! It is so easy to set up a very cool looking email and send it. I can control my budget to my needs. Recharge my credits when I need it and pay nothing for 2 months if Im not sending anything. And ... the mailing list management system is just amazing. it is so easy now to admin my mailing lists, correct them as I go, group people in different categories and move them around if needed. I have even intagrated the Subscribe forms on my web sites . Again ... flexible and so easy to set up . I LOVE direct mail . My music promo has totally changed since I use this software ... and all from the confort of my own computer !!!

    Pros

    Everything !! this is a genious program I had been waiting for for many years. A dream come true

    Cons

    Nothing. I love everything about direct mail. Even the subscribe form is great to use

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend5/10

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    Sending mails from an external database was easier before

    Reviewed 4 years ago

    Time

    Pros

    It is doing what I want. Connect to an external database, send mail via an externa provider. But things are not working so well. The thing is that data in database are evolving and, in the new version, I have to re-right the request to the database each time in different adress group coming from different database. Spam test is not working. Preferences ares sometime not kept, situation on the screen for exemple.

    Cons

    Again it does exactly what i want but less easier than previous version . Main point is database connection.

    Vendor response

    Thanks for your review, Pascal. If you are having any trouble with importing, spam tests, or preferences, please contact our support team and they'll be happy to get things straightened out. Thanks!

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    A great communications tool

    Reviewed 4 months ago

    Generally happy with DM and look forward to continued use.

    Pros

    Direct Mail allows me to send customised and personalised email messages to clients and customers without the risk of missing a field that should be changed for that customer. All the pertinent information is merged in and the recipient gets a better experience from the contact.

    Cons

    One or two people on an opt in mailing list can hit the spam button and I am threatened with a warning that I am sending unwanted bulk emails and that my service may be blocked, even though the issue is not of my doing.

    Direct Mail FAQs and common questions

    Q. What type of pricing plans does Direct Mail offer?

    Direct Mail has the following pricing plans:
    Starting from: $15.00/month
    Pricing model: Free, Subscription
    Free Trial: Available | (No Credit Card required)


    Q. Who are the typical users of Direct Mail?

    Direct Mail has the following typical customers:
    Freelancers, Mid Size Business, Non Profit, Small Business


    Q. What languages does Direct Mail support?

    Direct Mail supports the following languages:
    English, French, German, Italian, Spanish


    Q. Does Direct Mail support mobile devices?

    Direct Mail supports the following devices:
    iPad, iPhone


    Q. Does Direct Mail offer an API?

    Yes, Direct Mail has an API available for use.


    Q. What other apps does Direct Mail integrate with?

    Direct Mail integrates with the following applications:
    Microsoft Outlook, Zapier, Google Docs, Daylite for Mac, Microsoft Excel


    Q. What level of support does Direct Mail offer?

    Direct Mail offers the following support options:
    Email/Help Desk, Chat, Knowledge Base

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