Direct Mail is an email marketing solution for Mac which enables users to create and send personalized emails to their subscribers. The app is designed for freelancers and SMBs, and includes customizable email templates, image editing, live previews, custom subscription forms, automatic and manual subscriber list segmentation, email tracking, campaign analytics, subscriber activity reporting, and more. A native iOS app also allows users to view campaign statistics on-the-go.
Direct Mail’s email templates are mobile-responsive and optimized for a range of email clients, and can be customized with images, videos, buttons, text rearrangement, and more. Images can be dragged-and-dropped directly into emails, and users can edit images within the app, including cropping, removing backgrounds, and adding filters. Emails can be personalized with recipients’ first and last names, and a range of other fields, and conditional logic allows users to tailor custom content sections. Live previews update automatically, giving users a real-time view of what recipients will see, including any custom content. Users are alerted to any mistakes in their email before sending, including broken links, misspelled email addresses, and spam filter issues.
Direct Mail allows users to target their messages to specific subscribers either manually or automatically. Smart Groups automatically segment subscriber lists based on user-defined rules and a range of more than 30 different criteria. Message delivery can be scheduled, and users can also set up automated campaigns with a range of triggers, including new subscriptions, subscriber birthdays, upcoming appointments, and more. Sent campaigns can be tracked in real-time through the Direct Mail dashboard, with a summary of metrics including opens, clicks, unsubscribes, and bounces. Individual subscriber activity reports are generated automatically, giving users insight into subscriber interactions and engagement.