Direct Mail Pricing, Features, Reviews & Comparison of Alternatives

Direct Mail

Email marketing for Mac

4.75/5 (36 reviews)

Direct Mail overview

Direct Mail is an email marketing solution for Mac which enables users to create and send personalized emails to their subscribers. The app is designed for freelancers and SMBs, and includes customizable email templates, image editing, live previews, custom subscription forms, automatic and manual subscriber list segmentation, email tracking, campaign analytics, subscriber activity reporting, and more. A native iOS app also allows users to view campaign statistics on-the-go.

Direct Mail’s email templates are mobile-responsive and optimized for a range of email clients, and can be customized with images, videos, buttons, text rearrangement, and more. Images can be dragged-and-dropped directly into emails, and users can edit images within the app, including cropping, removing backgrounds, and adding filters. Emails can be personalized with recipients’ first and last names, and a range of other fields, and conditional logic allows users to tailor custom content sections. Live previews update automatically, giving users a real-time view of what recipients will see, including any custom content. Users are alerted to any mistakes in their email before sending, including broken links, misspelled email addresses, and spam filter issues.

Direct Mail allows users to target their messages to specific subscribers either manually or automatically. Smart Groups automatically segment subscriber lists based on user-defined rules and a range of more than 30 different criteria. Message delivery can be scheduled, and users can also set up automated campaigns with a range of triggers, including new subscriptions, subscriber birthdays, upcoming appointments, and more. Sent campaigns can be tracked in real-time through the Direct Mail dashboard, with a summary of metrics including opens, clicks, unsubscribes, and bounces. Individual subscriber activity reports are generated automatically, giving users insight into subscriber interactions and engagement.
directmailmac.com

Pricing

Starting from
$15/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Brazil, Canada, Europe and 5 other markets, Germany, Japan, Latin America, Mexico, United Kingdom

Supported languages

English
Direct Mail screenshot: Create newsletters with Direct Mail's built-in WYSIWYG editor and template galleryDirect Mail 5.0 ScreencastDirect Mail screenshot: Get insight on email open and engagement rates with Direct Mail's live-updating reportsDirect Mail screenshot: Collaborate with colleagues and sync work across devicesDirect Mail screenshot: Grow mailing lists with Direct Mail-synced subscribe formsDirect Mail screenshot: Set event triggered autoresponder emails

Direct Mail reviews

Value for money
Features
Ease of use
Customer support
  4.7
  4.7
  4.7
  4.5
Terry Livesey

The latest version is great, major improvements and great for my business

Used monthly for 2+ years
Reviewed 2017-11-06
Review Source: Capterra

It's on my Mac rather than being in the cloud.There are online email companies but I always find them a bit awkward. I first tried Direct Mail years and years ago and it was okay and did a job but this year they have updated it which has made the software fantastic. The email design is really easy and simple with some great free templates built in while still giving you flexibility should you need it to customer deeper. I've changed my current newsletter styles over to the new ones and it's given them a fresh new look and total compatibility no matter what device the emails are read upon. Being able to delve into who has looked and even clicked is a real big plus point for managing my marketing and I can really target further contact by this response. You can, of course, buy email credits from them or use your own email sending system. I personally use both, credit from them for my loyal customers and potential customer (the list is huge) through my own servers (it's cheaper for me this way). Oh, and it also links with y database system - Daylite which helps keeps everything organised an on track.

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John Stephen

Great Software but AWFUL management and support after

Used other for 2+ years
Reviewed 2018-05-21
Review Source: Capterra

One of the easiest and good looking mail sender on the Mac have used it for years. (not anymore though)

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Kirby Seid

Terrific Basic Service for Digital Marketing

Used other for 2+ years
Reviewed 2019-01-05
Review Source: Capterra

Very Good! Great product for the price We use Direct Mail to manage our customer base for two separate target audiences. The service is helpful and easy to use, being able to create, reuse and modify previous campaign flyers, driving traffic to our websites, providing useful metrics, keeping our database relevant when clients change email addresses or are no longer interested in receiving annoucements. Overall DM has worked well for our small business. We cannot afford to invest in other CRM services such as MailChimp, Constant Contact, GetResponse or other email marketing services. DirectMail fulfills our current needs.

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Craig Patrick

Excellent application. Fairly easy to use. Good interface design.

Used daily for 2+ years
Reviewed 2018-01-23
Review Source: Capterra

Best means (by which users are honored in terms of their time for messaging) to communicate with various constituents.

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Sid Lambersky

I love using this program

Used daily for 1-2 years
Reviewed 2018-03-15
Review Source: Capterra

I love using this program. But best of all, when my computer damaged a key file, I sent it to Direct Mail. They sent an auto email saying it would be repaired in 24 hours. They sent the file back in two hours and it has worked perfectly ever sense. I highly recommend this program and company.

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Direct Mail pricing

Starting from
$15/month
Pricing options
Free
Free trial
One time license
Subscription
View Pricing Plans

Unlimited plan: from $15/month, based on number of subscribers.
Pay Per Email plan: from $30 (1000 credits), based on the number of email credits required.
SMTP plan: $99 one-time.

Direct Mail features

API
Activity Dashboard
Campaign Analysis
Campaign Management
Customizable Templates
Drag & Drop Interface
Reporting & Statistics
Social Media Integration
Third Party Integration

A/B Testing (152 other apps)
Content Management (189 other apps)
Customizable Branding (191 other apps)
Data Import/Export (155 other apps)
Engagement Analytics (179 other apps)
Monitoring (190 other apps)
Multi-Channel Marketing (159 other apps)
Real Time Analytics (156 other apps)
Real Time Data (147 other apps)
Social Network Marketing (143 other apps)
Tagging (145 other apps)

Additional information for Direct Mail

Key features of Direct Mail

  • Customizable templates
  • Email templates
  • Conditional logic
  • Email personalization
  • Automated drip campaigns
  • Real-time open & click tracking
  • Email sign-up forms
  • Image editing
  • Drag-and-drop image upload
  • Facebook integration
  • Website integration
  • Email scheduling
  • Automatic mailing list segmentation
  • Contact import
  • Integrations via API & Zapier
  • Custom fields
  • Campaign dashboard
  • Subscriber activity reports
  • Campaign comparisons
  • Real-time updates
  • Vanity tracking URLs
  • Permission controls
  • Collaboration tools
  • Offline access
  • Content customization
  • Live previews
  • Report sharing
  • Spell check
View All Features

Benefits

Direct Mail offers a range of customizable email templates, and users can personalize emails with up to 18 different fields, including recipient first and last names, and company names.

Custom email subscription forms can be created and added to the organization’s website or Facebook page, and contacts can also be imported from Contacts, Daylite, Outlook, Google Sheets, FileMaker Pro, CSV files, or MySQL databases.

Users can manually segment their mailing lists, or select from more than 30 criteria and define rules for Direct Mail to segment lists automatically.

Direct Mail automatically alerts users to misspelled email addresses, spam filter issues, broken links, and other issues before messages are sent.

The dashboard provides users with a summary of campaign metrics, including recipient locations and top email clients, alongside opens, clicks, unsubscribes, and bounces, and a detailed activity report is generated for each subscriber.