Marketing

Top-Rated Marketing Software To Help Your Business Succeed in 2022

Jul 27, 2022

These marketing software tools that received top ratings from users are helping businesses focus on their customers in 2022 and beyond.

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Priyanka AggarwalSr Market Research Specialist
Top-Rated Marketing Software To Help Your Business Succeed in 2022

What we'll cover

Whether you run a startup or an established business, you need customers to grow. Retaining existing customers and attracting new ones help your business stay competitive and visible in the market, and marketing software is one of the best tools to achieve these goals.

Marketing software helps improve brand visibility, boost conversion rates, and generate more revenue for your business. However, marketing is a large umbrella and involves various functions. To build an effective marketing stack, you need to identify products that fulfill your specific marketing needs, which could include:

  • Marketing automation: Automating various marketing workflows such as email marketing, lead generation, social media management, and customer behavior tracking.

  • Social media marketing: Automating the creation and scheduling of content across social media platforms. 

  • Content marketing: Developing and storing content and managing its distribution across marketing channels.

  • Email marketing: Planning and executing email marketing campaigns and tracking metrics to measure performance.

(Full list of related categories included in methodology below)

To set your business up for success with the right tools in 2022 and beyond, we’ve compiled a list of the best marketing software. Each product in this article supports key marketing workflows and is featured in GetApp's Category Leaders reports—yearly software rankings based on verified reviews from software users.


Products are ordered based on their inclusion in Category Leaders reports, from most report appearances to fewest. If two or more products are tied, we’ve listed them alphabetically. Read our complete product selection methodology at the bottom of this page.


To help you understand the marketing functionalities each software offers, here’s an easy-to-read side-by-side comparison of each product’s capabilities.

GA-INT-infographics-Mid-Year Category Leaders Report 2022 - Marketing-DLVR

Let’s dive deeper into the specifics of each product. We’ll have a look at product ratings, pricing, integrations, support options, and more.

1. EngageBay

  • Included in number of 2022 Category Leaders reports: 5

EngageBay is an all-in-one cloud-based marketing, sales, and support tool that helps businesses with various marketing functions, including marketing automation, email marketing, customer relationship management (CRM), and customer support.

PricingSupportIntegrationSecurity
Subscription model starts at $11.69/user/month; free trial and free version are availableEmail/help desk, phone, knowledge base, 24/7 live rep, chatZapier, Mailgun, SendGrid, PieSync, Xero, QuickBooks, Stripe, Jotform, and moreEncryption of sensitive data at rest, two-factor authentication

To provide an overall perspective of user sentiment for EngageBay, here are some excerpts of its reviews on GetApp:

Pros

“Great features, accessible pricing, and the most responsive support (instant) on any email marketing product I've ever experienced.”

“Other thing is support, their 24 hours support is awesome and team is also cooperative as well. Therefore, you should try this since it has everything which a high end CRM has but at fraction of the cost.”

“Good efficient and effective software, intuitive and easy to use. Great CRM to use for Marketing automations, Good costumer service.”

Cons

“There are some aspects that I struggle with a little bit, such as not being able to check the personalization on an email campaign prior to sending it.”

“I quickly found out that my marketing manager was limited by functionality.”

“There is a bit of a time delay for the chat person to arrive.”

Click here to read all EngageBay reviews.

2. Referrizer

  • Included in number of 2022 Category Leaders reports: 5

Referrizer is a cloud-based lead management and marketing tool that offers a centralized platform to help businesses capture leads, manage referrals, track customer communication, handle reviews, and more.

PricingSupportIntegrationSecurity
Subscription model starts at $15/month; free trial and free version are availableEmail/help desk, phone, knowledge base, live chatNo information availableSSL encryption, HIPAA compliant

To provide an overall perspective of user sentiment for Referrizer, here are some excerpts of its reviews on GetApp:

Pros

“We not only able to keep a database of our customers, but we can customize and send emails and texts directly from it, as well as we have a rewards system through it. Pretty easy to use, too, which is nice.”

“I like that it organizes your contacts, campaigns, and different features all into one easy-to-use system.”

“The software is so functional and easy to use. It gives me marketing functions my business lacked.”

Cons

“Was hard to find in my search for small business referral programs.”

“No DKIM and SPF support; makes email campaigns mainly go to spam.”

“Initial customer loads caused spam to vendor contacts. Needed to categorize better to delineate customer type and target messaging better to avoid mass spam or unsubscribes.”

Click here to read all Referrizer reviews.

3. Semrush

  • Included in number of 2022 Category Leaders reports: 5

Semrush is an online visibility management platform that helps businesses improve their online presence by suggesting high-volume keywords, offering SEO insights, optimizing content, and more.

PricingSupportIntegrationSecurity
Subscription model starts at $99.95/month; free trial and free version are availableHelp center, webinars, phone, knowledge baseGoogle Docs, Trello, WordPress, Zapier, Gmail, Google Analytics, Google Ads, Google Tag Manager, Monday.com, and moreEncryption of sensitive data at rest, two-factor authentication, PCI DSS compliant

To provide an overall perspective of user sentiment for Semrush, here are some excerpts of its reviews on GetApp:

Pros

“Semrush is a very easy to use software and the navigation bar are easy to locate, the SEO tools and audits tools can help even a beginner to be able to grow his/website well.”

“SEMrush is the ultimate SEO tool that helps you perform backlink analysis and much more. The great thing about SEMrush is that you can customize your menu based on the tools you use the most.”

“I like that Semrush delivers reliable SEO information. I am able to use the tool for planning my content marketing initiatives.”

Cons

“The only thing I find frustrating is a lot of the Traffic Analytics features require us to upgrade to the Trends plan and pay even more. I feel like we're paying enough to access all of the data.”

“The learning curve for SEMrush can be a bit difficult, as the software uses its own nomenclature for features in many places instead of more industry standard terms.”

“I check another marketing tool they have many similar features but at a low price compares to Semrush.”

Click here to read all Semrush reviews.

4. SharpSpring

  • Included in number of 2022 Category Leaders reports: 5

SharpSpring is cloud-based revenue growth software that helps businesses generate leads, boost conversions, optimize marketing and sales efforts, create templates for marketing emails, and drive higher returns on marketing investment. 

PricingSupportIntegrationSecurity
Subscription model starts at $449/month; free trial is availableEmail/help desk, FAQs/forum, phone, knowledge base, chatWebex, Zapier, Wix, Salesforce, and moreEncryption of sensitive data at rest, two-factor authentication, GDPR compliant

To provide an overall perspective of user sentiment for SharpSpring, here are some excerpts of its reviews on GetApp:

Pros

“We service many clients on Sharpspring and so far all their needs has been utilized in the SharpSpring platform. Mostly we like their integrated retargeting module, native form possibility's.”

“The campaign manager is a great tool, it allows you to effectively track your leads and determine where they came form. To top it off, the support team is phenomenal.”

“Within SharpSpring there is CRM, Workflows, Chatbot, Lead Scoring, Persona Building. The support team at SharpSpring is also very helpful.”

Cons

“SharpSpring enables you to basically drag, resize and drop different elements into your email templates, but it is not as customizable as other platforms.”

“Because it is such a big platform, it can be hard to remember how to do everything. If you don't consistently perform a specific function, it may take a little time to remember how to do it.”

“Some of the email templates are a little tricky. We stick with the basic templates and they work for us.”

Click here to read all SharpSpring reviews.

5. VBOUT

  • Included in number of 2022 Category Leaders reports: 5

VBOUT is cloud-based marketing automation software that helps marketing professionals design and launch successful campaigns. It allows businesses to manage leads, run email marketing and social media campaigns, and analyze performance metrics, among others.

PricingSupportIntegrationSecurity
Subscription model starts at $90/month; free trial and some free tools are availableFAQs, email, help center, live rep, phone, knowledge base, chatZapier, HubSpot CRM, WordPress, Shopify, Google Analytics, Magento, Insightly, Salesforce, Facebook, and moreEncryption of sensitive customer data, GDPR compliant

To provide an overall perspective of user sentiment for VBOUT, here are some excerpts of its reviews on GetApp:

Pros

“VBout is powerful software that allows you to create landing pages with little to no tech skills. It's simple, fast, and has a great tech support team to help you along the way.”

“Vbout and thier tutorials have already taught me a great deal about email marketing and automation, even though I am new to it.”

“Vbout has so many great features, but without a doubt the best is that you can manage all of the most important digital marketing needs from within one easy to use system.”

Cons

“I don't have a lot to complain about. But there are a lot of features, so takes a little time to learn everything.”

“For smaller brands growing their email lists, VBout has a little more margin for error.”

“We have not faced any major issue or trouble so far. Though sometimes, integration problem occurs which can be resolved with minor changes in the system.”

Click here to read all VBOUT reviews.

6. Birdeye

  • Included in number of 2022 Category Leaders reports: 4

Birdeye is a cloud-based review management platform that helps multilocation businesses focus on experience marketing. It allows businesses to manage their online reputation, connect with prospects through digital channels, and gain customer experience insights to boost sales.

PricingSupportIntegrationSecurity
Information not availableEmail/help desk, phone, chat, podcastsQuickBooks, Square, Zoho CRM, Acuity Scheduling, Airtable, Podio, Keap, Clover, and moreEncryption of sensitive data, HIPAA and PCI DSS compliant

To provide an overall perspective of user sentiment for Birdeye, here are some excerpts of its reviews on GetApp:

Pros

Birdeye is very helpful to our business in receiving reviews and helping us manage those reviews. It was easy to set up and integrate into our current systems.”

“Birdeye makes it easy for existing customers to review their actual experience and it helps with the overall customer experience.”

“I like that it is quick and easy to use for my admins and people actually write reviews.”

Cons

When using a rating scale system they compile the data and creates graphs etc. however they are very hard to read let alone present in a meeting.”

“For agencies managing several companies, the UI can make it a bit difficult to manage multiple users and businesses.”

“Birdeye has a lot of functionalities, this can make it a little bit overwhelming to get started with. I can't think of anything that I disliked about Birdeye though.”

Click here to read all Birdeye reviews.

7. Sprout Social

  • Included in number of 2022 Category Leaders reports: 4

Sprout Social is a cloud-based social media management tool that helps social media professionals uncover trends and get actionable insights from social data. It lets businesses measure their social engagement, schedule posts across platforms, track social marketing performance, and more.

PricingSupportIntegrationSecurity
Subscription model starts at $89/user/month; free trial is availableEmail/help desk, FAQs/forum, phone, knowledge base, chatInstagram, Facebook, TikTok, Twitter, LinkedIn, Bitly, Canva, Dropbox, Feedly, Google Analytics, Google Drive, and moreEncryption of sensitive data at rest and in transit, multifactor authentication, GDPR compliant

To provide an overall perspective of user sentiment for Sprout Social, here are some excerpts of its reviews on GetApp:

Pros

“It's functionality which include tagging features and post performance reports makes it easier to see progress on content hence having great impact on social growth.”

“Spout Social is the easiest social media post scheduler out there. It's simple and organized and works great for teams, especially the approval feature for content.”

“To have help with my business needs when it comes to creating. Also, being able to integrate all of my social media accounts with Sprout makes the business run smoothly on my end.”

Cons

“The con would be the price. If you are a small business or just starting out, paying for this software would be difficult.”

“This doesn't help increase efficiency and can actually distract from other work in the middle of the day when you have to stop what you're doing to go manually post.”

“When drafting content, sometimes it's difficult for tags to load or come through at all, especially with regards to Facebook.”

Click here to read all Sprout Social reviews.

The products featured in this report offer modules that serve multiple marketing requirements, including email marketing, marketing automation, social media marketing, and social media management. 

While these seven tools are some of the top marketing solutions, your business may have different needs. Therefore, it's important to choose software that will help you reach, engage, and support your marketing efforts. GetApp’s Category Leaders rankings provide a strong starting point to find the right software for your business.

GetApp’s Category Leaders reports have been a valuable resource for software buyers for more than five years. To create each of these reports, we collect reviews data for hundreds of software products around five key areas:

  • Ease of use

  • Value for money

  • Functionality

  • Customer support

  • Likelihood to recommend

We then rank products using this review data to create a list of the top products in a given category. 

To learn more about our Category Leaders methodology, read our full explanation here.

Methodology

We looked at all the products that were placed in marketing Category Leaders reports released in the first half of 2022. Then, we organized each product based on the number of times they appeared in Category Leaders reports. In the event that two or more products tied, we listed them alphabetically. 

For qualification, the product must have been featured in at least four of the following categories: 

We conducted this analysis based on reviews and ratings data as of July 13, 2022. In order to present the most up-to-date information, the product cards above show real-time ratings. Please note that this means the ratings value in the product card may not reflect the ratings value at the time of analysis.

Note: Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, word count and topic coverage. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. 

Excerpts represent user opinion and do not represent the views of, nor constitute an endorsement by GetApp or its affiliates. Excerpts are not edited for clarity or grammar.

Disclaimer: The full text of the reviews excerpted are from published reviews on GetApp.com for the associated product in the listed category on the date this content was published. GetApp makes no guarantee that the reviews will remain posted for the entire period this report is active.

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About the author

Priyanka Aggarwal

Sr Market Research Specialist
Priyanka Aggarwal is a Senior Market Research Specialist at GetApp. She provides expert insights and helps small businesses identify the right software for their needs by analyzing user reviews. She is a tech enthusiast and covers emerging technology trends in different industries. She enjoys exploring social media trends and loves trying new food.
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