Top Sales Training Software That Will Help You Learn New Skills to Better Serve Your Customers

The right sales training software can be a powerful tool for organizations to increase sales and drive business growth. It helps sales reps get access to relevant information at any time of the day on any device they are carrying and the analytics help organizations understand what is working and what needs improvement.

It’s importance can’t be overlooked, as the stats below show:

• Recent research found that 92% of salespeople have found that the training they have received has increased their selling abilities.

• The sales skills gap is reaching breaking point, with two-thirds of companies having trouble recruiting sales staff with the necessary skills.

As markets and products become more complex and dynamic, choosing the right sales training software is getting increasingly difficult. We have identified 10 of the best tools to help sales teams increase their productivity and efficiency. These tools have not been ranked in any order of functionality or features.

Bloomfire is an enterprise grade collaboration software that helps organize knowledge and expertise for employees, fosters team engagement and also enables users to share their own knowledge with others. It is an easy to use cloud-based knowledge sharing platform that helps empower sales teams.

Key features:

• Uses reporting to track completion rates of training among sales reps that also supports gamification

• Helps sales reps to easily share knowledge and expertise through content of various formats

• Provides quick and simple access to on demand content backed by intelligent search and robust Q&A features

• Enables video capturing and creation of unlimited groups for interaction

• A robust API allows for integration with other solutions.

Commercial Tribe is a cloud-based application platform that helps sales leaders provide their teams with continuous training and coaching. Various kinds of updates relating to product, marketing or messaging can be captured and delivered to reps as and when they come, in real time.

Key features:

• Sales reps have the flexibility to practice their new skills anytime anywhere, at their own pace, thus having control over their own learning

• Enables interaction amongst sales reps with messages and social elements such as liking, sharing and interacting

• Training is agile and updated in real time which allows new messages to be more refined as the market changes

• Video based questions to identify which reps can articulate the best responses and strategizing training accordingly for teams

• Creation for activities that sales reps can practice and submit responses to managers.

• Users can generate best in class content library of knowledge with customizable and private workspaces

• Reporting features to gain insights into user activity and progress.

Cornerstone OnDemand is a cloud-based learning management system that helps manage the entire lifecycle of an employee, with training being a key part. Training through Cornerstone OnDemand helps maximize employee potential and increase productivity.

Key features:

• Assigning specific goals to employees for training activities

• Collection of employee feedback on various activities through tools for tasks, projects and ideas

• Helps organizations deliver impactful training to external partners and customers

• Helps achieve business goals with machine learning based predictive analysis.

Capabiliti provides a wizard solution that makes it extremely easy to push sales training programs to anyone, anywhere in a matter of minutes and comprehensively tracks completions and progress. It also helps to further engage, motivate and reward learners as per their performance.

Key features:

• Provides training and assessment solutions on the go

• Allows creation of lessons and courses in 15 minutes with different types of interactive content formats like video, audio, text and documents

• Allows creation of engaging assessments with a wide variety of interactive questions

• Offers ready to deploy wizards for sales training, engagement and surveys

• Helps deliver training across mobile devices with an instantaneous global reach

• Provides actionable insights through downloadable reports

• Keeps teams updated about events through notifications and reminders.

Lesson.ly is next generation learning software that supports relevant, real-time and automated learning. It provides tools for sales teams to reinforce best practices, accelerate performance and get more business.

Key features:

• Helps create unlimited lessons and courses with easy drag and drop options

• Aids the creation of lessons through text, images, questions, documents, audio and video

• Helps learning on the go on any device

• Allows customization and personalization of content with own branding

• Enables tracking of progress with reports

• Integrates with CRMs such as Salesforce.

Scrimmage is a mobile learning platform that offers a suite of sales enablement solutions in order to help sales reps get access to faster learning, which helps them increase their productivity and elevate their performance in the selling space.

Key features:

• Provides simple access to all content on one single platform over any device.

• Scope for making data driven decisions based on analytics and reporting features.

• Features superior learning and training tools to drive better performance amongst learners

• Customization features that can be added as and when the need arises.

Selling to Zebras offers a comprehensive system that helps accelerate sales, shorten sales cycles. It includes training and coaching at multiple levels including executives, managers and sales reps.

Key features:

• User friendly interface.

• Integrates with a variety of CRM systems.

• Helps forecast the next steps with activity and progress reports for management.

• Real-time updates from the field that can be delivered straight to a mobile app.

• Provides training content to ensure better sales productivity, which also includes coaching.

Mediafly enables sales teams to access relevant and contextual content that can be tailored in real time during their interaction with clients, thereby enabling them to stay abreast of the latest updates and remain productive.

Key features:

• Cross-device compatible for BYOD

• Activity reporting helps reveal the most useful and consumed content

• Intuitive and user-friendly interface for easy access in the field and while on-the-go

• Integrates with SharePoint, Salesforce,CMS, Oracle, Box and more

• Allows customization and personalization features like company branding.

Qstream enables organizations to measure and manage the strengths of their sales teams by assigning them easy and quick scenario-based challenges, which are delivered to the sales reps through their mobile devices. Such responses are then captured and presented with data driven insights that reveal the capabilities of the sales force.

Key features:

• Real time dashboards that allows for constant monitoring

• Provides detailed reports and analytics with activity levels and sales coaching opportunities

• Allows user tagging as per location, business unit, expertise and other factors to gather multi-dimensional data.

Brainshark is a sales enablement and readiness software that helps organizations prepare their teams with dynamic content for any kind of sales training requirement. On-demand training allows sales reps to consume content as and when they require it.

Key features:

• Provides interactive, video-based training courses to ensure sales reps are well equipped to face any selling situation

• Empowers managers to sharpen the selling skills of their team members by offering video based coaching

• Helps create rich and dynamic content to train and engage sales reps

• Helps increase productivity with easy access to mobile ready content right from Salesforce.

Let us know what your favorite sales training software is in the comments below. If you’re ready to invest in sales training software or you’re still shopping around, GetApp has some great resources to help you out:

• GetApp Category Leaders: Ranking of the top 25 sales management solutions

• Based on reviews of the top sales software

• GetApp sales blog , which covers the top product and industry trends.

Bhaswati Bhattacharyya is a Product Specialist at Capabiliti, a mobile-first training and engagement solution for enterprises. Passionate about economics, Bhaswati also loves storytelling. She has a keen interest in start-ups, food and travel. In her ‘me time’ she picks up fiction novels, tries different cuisines or explores routes to less travelled places on the world map. Follow more such cutting edge content on Twitter @ TeamCapabiliti