Centra - 2026 Pricing, Features, Reviews & Alternatives

Centra is an eCommerce platform purpose built for global fashion and lifestyle brands. It comes packed with built-in-features for all core functionality and full integration flexibility to choose your preferred partners.

Centra supports both direct-to-consumer (DTC) and wholesale (B2B) in one platform. This means you save time and effort not having to duplicate product info and maintain multiple sites. In addition you are in full control of all orders and customers in one control module.

Some key built-in features, that are really best-in-class, are Centra's distributed-order-management functionality, content localization features and our promotion engine.

The distribute-order-mangement allows every brand to more efficiently use their existing stores and warehouses, improving capital usage and expenditure as well as being more sustainable and offering more options to the customer to drive sales.

The content localization features means that you are free to merchandise your products with different images and texts in each country, size-charts are automatically selected for the appropriate geographies and you can choose any local payment options and price lists

Our voucher and promotion engine will help you drive more sales. It has a clever rules-engine to give you full freedom to create the discounts you want. In addition you can set-up your own personalised discounts for customers or even run your own discount/outlet store, all from the same product catalogue.

This set of built-in core features means you spend IT resources where it matters and never have an outdated tool-stack as you can upgrade/add/change integrations if you are launching new features, want variations across countries or are doing a tech-overhaul.

The Centra DTC platform allows you to create beautiful, customized storefronts for your customers, where they can buy your products in any currency, from any country.

The Centra wholesale platform provides an easy way for wholesale partners to manage orders, payments, inventories, and shipments while providing them with the tools they need to sell your products through their own sites.

Centra provides you with the tools and resources you need to succeed in the new digital economy. Our goal is to help you build your brand, increase sales and grow your business by providing everything you need in one place, on one platform.