Wufoo vs Cognito Forms

Jotform

Google Workspace

Microsoft Forms

Jotform is a cloud-based form builder platform that helps businesses streamline form creation via ready-made templates, integrations with third-party applications, and design features that cater to organizations globally.

Google Workspace is a suite of applications from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data from all devices.

The Microsoft Forms platform helps companies improve their operations through data collection and reporting on surveys. The software can be used to build customized forms, with open-ended questions, multiple-choice questions, and ratings to collect customer feedback.

With Wufoo, you can easily build amazing online forms. Wufoo automatically builds the database, back-end and scripts when you design a form, helping you understand your data.

Access Controls/Permissions

Alerts/Notifications

Autofill

Collaboration Tools

Customizable Templates

Data Capture and Transfer

Drag & Drop

Electronic Signature

Forms Creation & Design

Multi-Channel Distribution

Process/Workflow Automation

Reporting/Analytics

Survey Builder

Template Management

Third-Party Integrations

Wufoo

Web-based

SurveyMonkey

Google Forms

Free

Starter

Professional

Advanced

Ultimate

Training and Development Manager

If a member of the public is filling out a multiple page form, once page 2 is clicked on the form will save as incomplete, if they leave the page for some reason, they're unable to come back to the form to complete the missing information and have to start all over again.

Project Manager

What I liked most about Wufoo is how simple and fast it makes building forms the drag-and-drop interface lets you create surveys, registrations, and lead capture forms without any coding, and integrating them with email or payment platforms is straightforward.

We mainly use it to for new client registrations.

Director

Wufoo has the ability to redirect people to another website url after they submit the form.

I Use Google forms for day to day form building as it is a part of Google workspace.

sometimes it can be easier to use a form builder which is already part of your workflow rather than using a seperate website like Wufoo.  

President

Some of my favorite things are the friendly and playful nature of the admin-portal help text; the ability to brand and customize with images and colors; the ability to customize automations, subject lines, confirmations, etc.; the conditional form fields for complex and detailed data, the ease-of-use.

Web developer

Creative Director

Wufoo is great for building embeddable forms quickly.

Technical Support Specialist

The interface is a bit dated, but I wouldn't hold it against them.

Manager

It is easy to use tool but to make the branding completly match with your brand is limited

We have lost over 10k in revenue due to their updates with no notice.

Analyst

Wufoo's lack of an offline option has drawn criticism from users, who claim that this restricts access in places with poor internet.

Digital Marketing Executive

Easy to set up and permission sets are fully customisable.

Started using Wufoo in 2014 on the recommendation of an acquaintance, they auto-billed me and even raised the amount through the years without notifying me (not sure how that's legal but it happened), first time I tried canceling the services was in Dec 2019, sent them an email and nothing, I forgot about it until I saw the auto-renewal charge in December of 2021, this time I went onto the site and tried canceling, even filled out the customer support ticket after which I received a confirmation email and thought that was it, to my surprise it was not, they billed me again in December of 2022, now I had enough, this company is perpetrating theft and using some "Survey Monkey" terms and services to which I never agreed to justify the theft.

I loved the ease of building online forms.

I loved it for what I was able to do at the time - it make my job easier.

Owner

Digital Marketing Consultant

Payments through Stripe are easy to setup.

owner

Robust very easy to set up - this is the best form builder IMHO.

Brand Strategist 

If you are looking for a simple platform use Wufoo.

Wufoo is more visually appealing and has an easy-to-navigate user experience.

Medical copy editor

A wide variety of templates for most needs but also customisation option that satisfy anyone.

Integration of the third party software makes it even more desirable extending capabilities to the next level.

Google analytics integration is not free, while some competitions like jotform provides it for free

I started using it instead of buggy Wordpress forms, and it is reliable and consistent.

Office Manager

Wufoo helps us with streamlining our application process, you can filter what you're viewing down to only the answers to questions from the form which is super helpful.

The restriction of 3 forms on the free plan is the only detraction from this product.

Ops Mgr

We have forms for tracking phone calls to requesting vacation time to business related forms that external users complete.  

Senior system engineer

I used it to build forms and used drag and drop functionality to put readily available widgets such as address line.

Director of Brand & Communications

We love using Wufoo for internal surveys and it's nice to be able to adjust branding

Web Developer

Security and validation of form data is very easy using the built in tools.

Programs Administrator

No way to save and return to complete a form.

Vice President

Wufoo is great for quick deployment and for end users with limited technology experience

Most important information is highlighted in an intuitive way on the home page.

Archiving - I can't comment too much about this as I haven't really looked into it yet but need a simple way to archive older forms that are not being used but also want to keep them vs deleting them

Registration Services Director

To create conditional rules, you have to leave the form page and can't reference all your fields easily.

Mraketing Executive

The form-builder interface looks a bit dated but to be honest it does everything that I need it to, so I don't see this as much of a drawback.

Wufoo has been so useful for me over the past 6 months when I've needed to produce forms for customers and clients.

Researcher 

There is one, but when you have multiple forms created by multiple users on a business account, it can get a bit cumbersome to find the one you are looking for unless you know the name you gave to the form when it was created.

I appreciate that Wufoo lets you customize the url you send out.

We have a pretty big use for wufoo forms in my company.  

Senior Salesforce Administrator

We set up entry forms, sent the entries to the appropriate systems, and used those as the official channels to request help from.

Personal Assistant

I had an easy and great experience with wuffoo.

Director of Communication

The fact that all of those staff members were able to successfully create forms and utilize multiple functions tells me that the interface is straight-forward, understandable, and very, VERY user-friendly.

Director of Marketing

Basically, if you have the technical knowhow to not need a fancy onboarding / support experience with cool CX shinies... then you get to reap the benefits of a lower price tag because they didn't spend money building that stuff. If not, it will probably feel like a slightly overpriced (though still relatively cheap) bare-bones form builder.

Form Creation

Ease of Use

Client Support

Pricing

Form Saving

Drag and Drop

Form Customization

Design and Branding

Security and Access Control

Integrations

Large Enterprises

Freelancers

Small Business

Mid-size Business

Momentive

Cognito Forms enables users to create responsive online forms that collect payments, gather information, and automate tasks. The features of this platform include data lookups, document merging, file downloading, repeating sections, save and resume, advanced calculations, conditional logic and more.

Address Validation

Approval Process Control

Audit Trail

Business Process Automation

Compliance Management

Compliance Tracking

Conditional Logic

Configurable Workflow

Convert to PDF

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Reports

Dashboard Creation

Data Connectors

Data Import/Export

Data Integration

Data Retrieval

Data Security

Data Storage Management

Document Management

Document Storage

Electronic Forms

Forms Management

Full Text Search

HIPAA Compliant

Information Governance

Mobile Access

Multi-Channel Data Collection

Multi-Device Support

Multiple Data Sources

No-Code

Real-Time Data

Real-Time Notifications

Reminders

Response Validation

Role-Based Permissions

Rules-Based Workflow

Secure Data Storage

Single Sign On

SSL Security

Surveys & Feedback

Task Management

Task Scheduling

User Management

Web Forms

Workflow Configuration

Workflow Management

Most users consider Cognito Forms to provide excellent value for money, highlighting the generous free tier and reasonable paid plans. Some reviewers feel certain features are restricted to higher-cost plans, but most appreciate the overall affordability.

Value for money

Reviews for Cognito Forms come from a wide variety of industries, including non-profit organization management (9% of reviewers), education management (8%), and marketing and advertising (6%). The most frequent use case for Cognito Forms cited by reviewers is form builder (77% of reviewers).

Cognito Forms

Zoho Forms

Typeform

Formstack Forms

Gravity Forms

forms.app

Individual

Team

Enterprise

Assistant Director

It’s a reliable and powerful tool that supports a wide range of needs, from simple forms to more complex systems. Once you get familiar with its capabilities, it becomes an incredibly efficient way to manage information and streamline processes.

Web Developer and Designer

You can create a PDF template to send to your users if you're building things like purchase orders from the form input.

It's also pretty powerful, you can have conditional logic (i.e. only display section X if input Y is Z) and tables where the user can add an arbtirary number of rows.

As a web developer, CognitoForms is extremely flexible and customizable both in the options it gives you to create the forms, and the options for integrating it into your site.

You can also redirect to a different page upon submission which is nice. If you want to do some advanced calculations and have conditional elements, that's also possible and quite powerful.

The form builder is flexible, and I appreciate the ability to customize fields, calculations, and conditional logic.

Compliance

The customization options are powerful, but they can feel a bit confusing at first, which makes simple things like receiving instant notifications harder than they should be.

I love how simple it is to create and customize forms to fit my needs, and it really helps streamline my workflow.

I especially like the clean form builder, conditional logic, and how simple it is to collect information in a structured way without needing technical skills.

I’ve also found tools like ChatGPT helpful for learning new features and improving how I use Cognito Forms more efficiently.

Some of the more advanced features, like calculations or conditional logic, can take time to learn and aren’t always immediately intuitive.

Event Coordinator

Cognito Forms is a well rounded platform that allows you the flexibility, customization and conditional logic necessary to create forms that will do just about anything you could ever need or imagine.   

Lead Administrator

Advanced Data Management and Security: The HIPAA-compliant options for handling sensitive information, along with encryption and data validation features to keep my responses secure.

You can add email notifications that go to the user as well as anyone else who needs to be notified.

Executive Director

I wish that there were more tester options, so that I can test a form to troubleshoot any problems.

Wufoo vs Cognito Forms Comparison (2026)

Wufoo

Cognito Forms

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives