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BuzzSumo Logo

Content curation & influencer marketing

Table of Contents

BuzzSumo - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

BuzzSumo overview

Based on 146 verified user reviews

What is BuzzSumo?

By industry, BuzzSumo reviewers are most commonly professionals in marketing and advertising (29%). The most frequent use case for BuzzSumo cited by reviewers is content marketing (87% of reviewers).

What do users say about BuzzSumo pricing?

Some reviewers find BuzzSumo’s features and usability justify the cost for businesses, and they appreciate the free trial and free version. However, many users report high pricing and limited free plans, especially for smaller organizations.

Starting price

199flat rate /
per month

Alternatives

with better value for money


Pros & Cons

Trending Topics

Influencer Identification

Content Marketing

Pricing

Monthly Service

BuzzSumo’s user interface

Ease of use rating:

BuzzSumo pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(1)
3-4(55)
5(90)

What do users say about BuzzSumo?

By industry, BuzzSumo reviewers are most commonly professionals in marketing and advertising (29%). The most frequent use case for BuzzSumo cited by reviewers is content marketing (87% of reviewers).

Select to learn more


Who uses BuzzSumo?

Based on 146 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Hospital & Health Care
Information Technology and Services
Transportation/Trucking/Railroad
Others

Use cases

Content Marketing
Social Media Marketing
Social Media Monitoring
Influencer Marketing
Social Media Analytics Tools

BuzzSumo's key features

Most critical features, based on insights from BuzzSumo users:

Reporting & statistics
Audience targeting
Social media integration

All BuzzSumo features

Features rating:

Activity dashboard
API
Audience targeting
Benchmarking
Campaign analytics
Categorization/Grouping
Click tracking
Competitive analysis
Competitor monitoring
Contact management
Content library
Content management
Conversion tracking
Customer engagement
Customizable reports
Dashboard
Dashboard creation
Data import/export
Data visualization
Email alerts
Engagement tracking
Faceted search/filter
Filtering
Impact measurement
Influencer discovery
Influencer tracking
Keyword filtering
Keyword tracking
Media monitoring
@mentions
Monitoring
Multi-Channel data collection
Multi-Channel management
Multi-Channel marketing
Performance metrics
Press Monitoring
Real-Time data
Reporting/Analytics
Reporting & statistics
Reputation management
Search/Filter
Social advertising
Social media integration
Social media monitoring
Social Performance Management
Social promotion
Trend analysis
Visual analytics

BuzzSumo alternatives

BuzzSumo logo

Starting from

199

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
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Hootsuite logo

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199

/user

Per month

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Customer Support
Agorapulse logo

Starting from

69

/user

Per month

Free trial
Free version
Ease of Use
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Value for Money
Customer Support

BuzzSumo pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Content Creation

199

Per month

Features included:

  • 1 User
  • 2 Alerts
  • 2 Years Historical Data
  • 2 Custom Trending Feeds
  • Unlimited Searches
  • Content Analyzer
  • Backlink Analyzer
  • Content Ideas Generator
  • Brief Generator
  • Topic Explorer
  • Keyword Tool
  • Question Analyzer
  • Monitoring
  • Chrome Extension

PR & Comms

299

Per month

Features included:

  • Everything in Basic
  • Journalist Database
  • Coverage Reports
  • Slack Integration
  • Unlimited Searches
  • 5 Users
  • 5 Alerts

Suite

499

Per month

Features included:

  • Everything in PR & Comms
  • 10 Users
  • 10 Alerts
  • 30 Custom Trending Feeds
  • 5 Years Historical Data
  • Unlimited Searches
  • Advanced Chrome Extension
  • Article Uploads
  • YouTube Analyzer
  • RSS Feed
  • Twitter Influencers
  • Facebook Pages
  • TikTok Influencers
  • Facebook Page Analyzer
  • Unlimited Article Uploads

Enterprise

999

Features included:

  • Everything in Suite
  • 30 Users
  • 50 Alerts
  • 5 Years Historical Data
  • Early Access to New Features
  • Priority Customer Support

User opinions about BuzzSumo price and value

Value for money rating:

Of 23 reviews that provide robust commentary on BuzzSumo's price and value, mention it in a positive light.

Some reviewers find BuzzSumo’s features and usability justify the cost, especially for businesses, and appreciate the availability of a 7-day free trial and a free version. Some users say the tool is worth the investment for startups and established companies. However, many users report that the pricing is high, particularly for individuals and small businesses, and they feel the free plan is too limited to fully evaluate the product. Reviewers indicate that access to all features requires higher-tier plans, making it difficult for smaller organizations to afford the full benefits.

, and

BuzzSumo integrations (1)

Top integrations

BuzzSumo support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Email/Help Desk
Chat
FAQs/Forum

Training options

Videos
Live Online
Documentation
Webinars

BuzzSumo FAQs

Q. What is BuzzSumo used for?

BuzzSumo is a social media analytics and content inspiration and curation tool for marketers. It searches the web for content based on search queries and reports back on its success, based upon its social engagement, evergreen score and backlinks. BuzzSumo lets content marketers analyze the best performing content in any market niche. Its advanced social search engine identifies the most shared content for a topic, author or domain, giving users an understanding of what content is resonating well with their audience. This knowledge can be used to guide users' own content creation efforts and give valuable insight into the resultant success of that content on social media networks. Keep track of competitors' social content success and identify key influencers within your field. Analyze, follow and connect with key influencers to grow your own audience. A free 30-day trial is available.

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