Fullpath - 2026 Pricing, Features, Reviews & Alternatives

Fullpath is a cloud-based AI ecosystem and Customer Data Platform (CDP) built for franchised automotive dealerships and multi-rooftop dealership groups. The platform aggregates fragmented first-party data from dealership websites, CRMs, DMS systems, OEM offers, call tracking, and inventory feeds into a single, deduplicated shopper identity. That unified data layer then activates across AI-powered marketing automation, an agentic CRM, and specialized AI agents to drive lead conversion and improve operational efficiency across approximately 2,000 dealerships.

Core capabilities span the full dealership revenue cycle. The CDP performs identity resolution to merge duplicate shopper profiles and supports cross-rooftop group visibility and reporting. Specialized AI agents handle inbound and outbound lead engagement via two-way SMS and email, manage on- and off-hour voice interactions, auto-create and prioritize CRM tasks, and surface high-intent in-market shoppers from behavioral signals before a lead is formally submitted. The agentic CRM workspace embeds these agents directly into daily sales workflows, delivering AI-generated talking points, prioritized daily opportunity lists by salesperson, and detailed shopper briefings that include vehicle history, equity status, and service records. Digital advertising capabilities cover AI-optimized cross-channel campaigns across search, social, display, and programmatic channels, with VIN-specific campaigns, real-time budget optimization, and automated A/B testing of ad copy and creatives. Dynamic Payments functionality automates VIN-level lease and finance offer creation, synchronizing those offers in real time across ads, website vehicle detail pages, email, and SMS.

Fullpath connects to existing dealership tech stacks via an open API with over 200 pre-built integrations, including Google Ads, Facebook Ads, major CRM and DMS providers, and inventory platforms, without requiring a full software overhaul. The platform is ISO 27001 and ISO 42001 certified and compliant with FTC regulations. Analytics are surfaced through a unified dashboard covering leads, conversions, spend efficiency, and ROI, with group-level dashboards providing AI-driven trend identification and performance measurement. Audience activation tools include a hyper-segmented audience builder using shopper demographics, behaviors, equity status, and engagement scores, with audience APIs that stream segments directly to external ad platforms.