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ZoomInfo Marketing Logo

Demand side platform (DSP) and marketing solution

Table of Contents

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ZoomInfo Marketing - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: January 2026

ZoomInfo Marketing overview

What is ZoomInfo Marketing?

ZoomInfo MarketingOS is an end-to-end marketing solution that helps marketers understand their customers, grow their business, and expand their reach. It offers an integrated platform for managing paid search campaigns on Google AdWords, Bing Ads, and Facebook and as a plug-in for web analytics software like Google Analytics.

ZoomInfo MarketingOS lets users access the demand-side platform to gain insights into visitors' behavior, demographics, and interests to better understand how to convert them into buyers. Team members can automatically adjust form fields to maximize conversion rates and optimize leads in real-time. With the visitor tracking module, employees can convert IP address from traffic into buyer profiles.

It also lets businesses integrate the platform with several third-party solutions, such as HubSpot, Zoho, Salesforce Pardot, and Neverbounce.

Starting price

ZoomInfo Marketing reviews

Overall rating

4.3

/5

4

Positive reviews

75

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.25/10
Rating distribution

5

4

3

2

1

2

1

1

0

0

ZoomInfo Marketing's key features

Most critical features, based on insights from ZoomInfo Marketing users:

Target account identification
Campaign management
B2B lead generation
Contact database
Personalization
Content delivery

All ZoomInfo Marketing features

Features rating:

Intent data
Lead qualification
Search/Filter
Workflow management
Predictive analytics
Pipeline reports
Performance metrics
Multiple scoring models
Multi-Channel marketing
Multi-Channel data collection
Multi-Channel communication
Multi-Channel attribution
Multi-Campaign
Marketing automation
Lead segmentation
Lead nurturing
Lead generation
Lead capture
Interaction tracking
Event triggered actions
Engagement tracking
Website analytics
Web traffic reporting
Web forms
Trend analysis
Third-Party integrations
Summary Reports
Social media integration
Segmentation
Sales reports
ROI tracking
Reporting/Analytics
Reporting & statistics
Real-Time updates
Real-Time reporting
Real-Time notifications
Real-Time data
Real-Time analytics
Process/Workflow automation
Prioritization
Conversion tracking
Conversion Rate Optimization
Contact management
Competitive analysis
Campaign tracking
Campaign Personalization
Campaign analytics
Calendar management
Built-In database
Budget management
Bidding strategies
Behavior tracking
Audience targeting
API
Alerts/Notifications
AI/Machine learning
Ad inventory management
Ad hoc reporting
Activity tracking
Activity dashboard
Email tracking
Email marketing
Email alerts
Display ad management
Demographic/Firmographic data
Database support
Data visualization
Data synchronization
Data source connectors
Data import/export
Data enrichment
Dashboard
Customizable scoring
Customizable reports
Customizable fields
Customer segmentation
Customer profiles
Customer journey mapping
Customer activity tracking
CRM

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ZoomInfo Marketing integrations (7)

ZoomInfo Marketing support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support

Training options

Live Online
Webinars
Documentation
Videos

ZoomInfo Marketing FAQs

Q. Who are the typical users of ZoomInfo Marketing?

ZoomInfo Marketing has the following typical customers:
Freelancers


Q. What languages does ZoomInfo Marketing support?

ZoomInfo Marketing supports the following languages:
English


Q. Does ZoomInfo Marketing offer an API?

No, ZoomInfo Marketing does not have an API available.


Q. What level of support does ZoomInfo Marketing offer?

ZoomInfo Marketing offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support

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