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URL Shortener Software with Campaign Management (2026)

Last updated: January 2026

Why is campaign management important for URL shortener software users?

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

Campaign management allows for tracking and analyzing link performance in a single dashboard. It enhances organization, helps optimize marketing strategies, and provides real-time insights to make data-driven decisions. Of the 130 reviewers who rated campaign management, 81% rated this feature as important or highly important.

Key features of URL shortener software based on insights from 588 verified reviews

Link Shortening: Reviewers value link shortening for creating easy-to-share, professional-looking URLs that enhance marketing efforts and fit character limits. 99% of reviewers rated this feature as important or highly important.
Link Editing: Users appreciate link editing for allowing customization and updates to URLs post-creation, ensuring relevance and error correction. 93% of reviewers rated this feature as important or highly important.
Link Analytics: Reviewers highlight link analytics for offering detailed insights into clicks, locations, and devices, optimizing marketing strategies. 90% of reviewers rated this feature as important or highly important.
Custom Domains: Users emphasize custom domains for enhancing brand visibility and user trust, making links memorable and professional. 85% of reviewers rated this feature as important or highly important.
Tag Management: Reviewers value tag management for categorizing and organizing links, providing detailed insights into campaign performance. 74% of reviewers rated this feature as important or highly important.