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Crazy Egg vs Google Analytics 360 Comparison (2026)

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Google Analytics 360

Overview

Heatmaps. Scrollmaps. Clickmaps. Referral Maps. Quick, visual understanding of how your audience is experiencing your website and application.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

24

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

87

5

4

3

2

1

47

33

5

0

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
67%
would recommend this app

4.7

8.1K

5

4

3

2

1

5.8K

1.9K

253

19

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

Pros

“Great at tracking user activity in and about your site.”
Verified reviewer profile picture

Samuel P.

Operations Content Lead

“Still useful despite its warts.”
Verified reviewer profile picture

Samuel P.

Operations Content Lead

“We wouldn't want you to lose this valuable information."”
Verified reviewer profile picture

Luke K.

Founder

Pros

“It has helped improve website management, campaign tracking, and overall business visibility by providing more accurate and actionable insights. While setup and ongoing optimization require technical knowledge, the long-term benefits in reporting, performance analysis, and strategic planning make it a worthwhile investment for growing businesses and enterprise teams.”
SP

Sonu P.

Systems Analyst

“It has given us a fresh perspective and insight into our customer's online behavior that we were missing before, thus helping us to tailor specific marketing campaigns on-the-fly as needed. ”
Verified reviewer profile picture

John J.

CEO

“The dashboards, reports and visualization options are useful for tracking website performance and understanding customer behavior.”
AR

Ansuman R.

Ecom Manager

Cons

“They put you on a trial and have designed the UI deliberately to hide that you'll immediately be paying for the annual plan as much as possible (/mo is in bold, *billed annually is written small down below), they don't notify you when your trial is about to end and if you try to cancel your trial as soon as you sign up they'll end your trial as well.”
AK

Ata K.

SEO

“It doesn't work for its primary purpose. When variations are made, the end-user sees the page load as Variation #1, then a second or two later it swaps over to Variation #2.”
MB

Mike B.

AB Tester

“Its extremely confusing and disruptive to the user experience and negates the results of any testing you might perform.”
MB

Mike B.

AB Tester

Cons

“Customization in the standard UI still feels limited compared to building your own dashboards on top of the exported data.”
BD

Bharati D.

Director

“Some areas of the interface can feel overly technical, and configuration errors may impact reporting accuracy if not monitored carefully.”
SP

Sonu P.

Systems Analyst

“The biggest downside is that it can feel complex, especially for less technical users.”
PG

Parsa G.

Sr AI Analyst

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features64
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Annotations
  • Assessment Management
  • Audience Targeting
  • Augmented Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Charting
  • Collaboration Tools
  • Competitive Analysis
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Visualization
  • Dynamic Content
  • Element Analytics
  • Engagement Tracking
  • For Sales Teams/Organizations
  • Forecasting
  • Funnel Analysis
  • Goal Setting/Tracking
  • Heatmaps
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Machine Learning
  • Marketing Reports
  • Monitoring
  • Multi-Channel Data Collection
  • Multiple Data Sources
  • Multiple Site Management
  • Multivariate Testing
  • Pageview Tracking
  • Performance Metrics
  • Problem Area Alerts
  • Product Data Management
  • Project Management
  • Quantitative Metrics
  • Radial Mapping
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Scroll Maps
  • Search/Filter
  • Session Recording
  • Single Page View
  • Site Search Tracking
  • Split Testing
  • Statistical Analysis
  • Surveys & Feedback
  • Tagging
  • Templates
  • Third-Party Integrations
  • Time on Site Tracking
  • Usability Testing
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • Video recording/Transcriptions
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Widgets
  • Workflow Management
  • Total features64
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Annotations
  • Assessment Management
  • Audience Targeting
  • Augmented Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Charting
  • Collaboration Tools
  • Competitive Analysis
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Visualization
  • Dynamic Content
  • Element Analytics
  • Engagement Tracking
  • For Sales Teams/Organizations
  • Forecasting
  • Funnel Analysis
  • Goal Setting/Tracking
  • Heatmaps
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Machine Learning
  • Marketing Reports
  • Monitoring
  • Multi-Channel Data Collection
  • Multiple Data Sources
  • Multiple Site Management
  • Multivariate Testing
  • Pageview Tracking
  • Performance Metrics
  • Problem Area Alerts
  • Product Data Management
  • Project Management
  • Quantitative Metrics
  • Radial Mapping
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Scroll Maps
  • Search/Filter
  • Session Recording
  • Single Page View
  • Site Search Tracking
  • Split Testing
  • Statistical Analysis
  • Surveys & Feedback
  • Tagging
  • Templates
  • Third-Party Integrations
  • Time on Site Tracking
  • Usability Testing
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • Video recording/Transcriptions
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Widgets
  • Workflow Management

Integrations

  • Total integrations3
  • AWeber
  • Google Ads
  • Google Search Console
  • Shopify
  • WordPress
  • Total integrations4
  • AWeber
  • Google Ads
  • Google Search Console
  • Shopify
  • WordPress