Crazy Egg vs Google Analytics 360

Lucky Orange

Hotjar

Microsoft Clarity

Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

Heatmaps. Scrollmaps. Clickmaps. Referral Maps. Quick, visual understanding of how your audience is experiencing your website and application.

A/B Testing

Activity Dashboard

Activity Tracking

Annotations

Assessment Management

Audience Targeting

Behavioral Analytics

Behavior Tracking

Campaign Analytics

Campaign Management

Campaign Segmentation

Campaign Tracking

Competitive Analysis

Content Management

Conversion Rate Optimization

Conversion Tracking

Customizable Reports

Customizable Templates

Dashboard

Data Visualization

Dynamic Content

Element Analytics

Engagement Tracking

For Sales Teams/Organizations

Funnel Analysis

Goal Setting/Tracking

Heatmaps

Keyword Tracking

Multiple Site Management

Multivariate Testing

Pageview Tracking

Performance Metrics

Problem Area Alerts

Project Management

Quantitative Metrics

Radial Mapping

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Referral Tracking

Reporting/Analytics

Reporting & Statistics

Scroll Maps

Search/Filter

Session Recording

Site Search Tracking

Split Testing

Statistical Analysis

Surveys & Feedback

Tagging

Templates

Third-Party Integrations

Time on Site Tracking

Usability Testing

User Interaction Tracking

Video recording/Transcriptions

Visitor Tracking

Visual Analytics

Visual Editor

Website Analytics

Web Traffic Reporting

Workflow Management

Proprietary

Crazy Egg

Web-based

Mouseflow

AB Tasty

Basic

Standard

Plus

Enterprise

AB Tester

It doesn't work for its primary purpose. When variations are made, the end-user sees the page load as Variation #1, then a second or two later it swaps over to Variation #2.

They put you on a trial and have designed the UI deliberately to hide that you'll immediately be paying for the annual plan as much as possible (/mo is in bold, *billed annually is written small down below), they don't notify you when your trial is about to end and if you try to cancel your trial as soon as you sign up they'll end your trial as well.

Its extremely confusing and disruptive to the user experience and negates the results of any testing you might perform.

We have been in contact with their support for over 9 months now, and they admit its a problem, but have yet to fix it.

IT Executive

Crazy Egg allows me to split test our pages to see which ones are performing better.

This means that you will not be able to track visitors who are using smartphones or tablets.

Founder

We wouldn't want you to lose this valuable information."

It’s easy to quickly see which parts of a page are getting the most attention and which are being ignored.

It is a simple plugin that can be installed in minutes.

Crazy Egg is one of the most affordable heat mapping tools on the market.

Making GUI changes through their drag & drop builder is a bit clunky, and there isn't the insights or analytics you'd expect out of an A/B test tool these days.

Digital marketer

This tool helps us to identify the user interactions on our site and avoid false assumptions.

This helps us to decide the type of content and CTA which performs well on a site.

From the heat map we can see the user’s clicks and scrolls on our site.

Analyst

It is very useful for finding the In page analytics .Snapshots can be taken easily also.

Their screen recordings of actual users on your site can be extremely helpful as well.

Data Analyst 

In case of taking snapshots, some feature may be more updated.

Brand Manager

The data provided by the program was useful, but the process of obtaining it was kind of simplistic.

I find that having a visual depiction of the user's activities is helpful.

The heatmaps and the scrollmaps tools are effective.

Pricing package may be customized into different plan.

marketing manager

It analytics makes it crystal clear what elements on my landing pages are giving me the best and worst conversions.

Great tool feature wise but I switched to lucky orange because of it’s very very well priced basic plan.

As a data analyst I am satisfied with its service for our firm.

Managing Director

As a start up business with a large majority of sales done online it is key that we understood what our visitors are doing on our site.

Integrated and Digital Marketing Strategist

It lacks a few elements you would expect from a comprehensive CRO tool - theres no funnel analysis and setup that links to your recordings and heatmaps, and no form analysis.  

Freelance Marketing Consultant

If you are interested in the flow of users through your site, then the traffic analysis tools included in crazyegg are the most advanced and complex on the market.

Generally, I'm very happy with it and find that it works well given the price point.

I don’t find any dislikes at this point in time.

Co-Owner

I was having difficulty installing Crazy Egg on my Wix site and in less than an hour after submitting my ticket, I was given the opportunity to do a Zoom video conference to have the problem fixed.

The ability to see how your customers are viewing and maneuvering your website is a game changer.

It is such a valuable and vital tool when you rely on web based customer quotes, service and lead generation.

Marketing Executive

It's most useful on static pages, and doesn't perform quite as well on pages scattered with dynamic elements.

Page speed tends to be impacted more so when using Crazy Egg over competitors like Hotjar - though the impact is generally small.

The ability to split test pages puts Crazy Egg ahead of most competitors too.

Owner

Excellent heatmapping and A/B testing. When benchmarked against Hotjar & Optimizely, Crazy Egg won out.

It is worth to use to increase the interest of the site and keep the user for longer.

I have had experience using Crazy Egg with multiple companies, including my own.

Great and easy tool to use - if you are only after what they offer, it is great.   But you sort of end uo wanting more...

Really easy to set up and you are ready to go in minutes.  

User Interface

Website Analysis

Pricing

Ease of Use

Recording

Page Scroll Tracking

Bugs and Issues

Setup

Freelancers

Small Business

Large Enterprises

Similarweb

Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

Looker

Looker is an enterprise platform for business intelligence, data applications, and embedded analytics, enabling real-time exploration and sharing of insights. It features a universal semantic modeling layer for unified, governed data, conversational analytics with Gemini for natural language queries, and capabilities for embedding interactive dashboards into applications. Looker integrates with Google Cloud and BigQuery, offering an API-first architecture for custom data experiences.

Semrush

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Director

The customer support is pretty terrible - a simple question/bug can result in multiple emails back and forth unnecessarily, even resulting in Google wanting a meeting!

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Access Controls/Permissions

Ad hoc Reporting

Alerts/Notifications

Analytics

Augmented Analytics

Charting

Collaboration Tools

Customer Database

Customer Journey Mapping

Customer Segmentation

Customizable Dashboard

Dashboard Creation

Data Aggregation

Data Capture and Transfer

Data Connectors

Data Discovery

Data Import/Export

Data Integration

Data Management

Forecasting

Indexing

Intelligent Search

Interactive Reports

KPI Monitoring

Machine Learning

Marketing Reports

Monitoring

Multi-Channel Data Collection

Multiple Data Sources

Product Data Management

Recommendations

Single Page View

Usage Tracking/Analytics

User Management

Visualization

Widgets

Reviews for Google Analytics 360 come from a wide variety of industries, including Marketing and Advertising (14% of reviewers), Information Technology and Services (8%), and Computer Software (8%). The most frequent use case for Google Analytics 360 cited by reviewers is web analytics (61% of reviewers).

Users and use cases

Most reviewers indicate Google Analytics 360 offers strong value for money for large organizations, and they appreciate the generous free tier for smaller businesses. Some users report the premium version is costly and lacks intermediate pricing options.

Value for money

The Google Analytics 360 integrations most frequently cited by reviewers are: Google Ads (a campaign management product rated 4.8 out of 5 for its integration with Google Analytics 360), WordPress (a website builder product, 4.8), and Google Search Console (a SEO product, 4.8).

Integrations

Google Analytics 360 is a web analytics program with key features that include reporting and analytics, performance metrics, data visualization, user interaction tracking, conversion tracking, data import/export, and more.

Crazy Egg vs Google Analytics 360 Comparison (2026)

Crazy Egg

Google Analytics 360

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives