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Google Analytics 360 vs Phocas Comparison (2026)

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Google Analytics 360

Phocas logo

Phocas

Overview

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Phocas delivers a stunning visual summary of your data, enabling you to spot check for results to share with other users.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

150

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

8.1K

5

4

3

2

1

5.8K

1.9K

253

19

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

4.7

136

5

4

3

2

1

104

29

2

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

Pros

“It has helped improve website management, campaign tracking, and overall business visibility by providing more accurate and actionable insights. While setup and ongoing optimization require technical knowledge, the long-term benefits in reporting, performance analysis, and strategic planning make it a worthwhile investment for growing businesses and enterprise teams.”
SP

Sonu P.

Systems Analyst

“It has given us a fresh perspective and insight into our customer's online behavior that we were missing before, thus helping us to tailor specific marketing campaigns on-the-fly as needed. ”
Verified reviewer profile picture

John J.

CEO

“Integration with the rest of the Google Marketing Platform (Search Ads 360, Display & Video 360) is seamless if you're already in that ecosystem.”
BD

Bharati D.

Director

Pros

“I also appreciate its user-friendly interface and the ability to quickly analyze performance, identify trends, and make more informed decisions.”
CM

Cody M.

Roofer

“It’s especially useful for daily reporting and decision-making, though deeper customization and advanced analytics require some effort to master.”
NM

Nyma M.

Business Systems Specialist

“Some reports and dashboards may require additional setup or customization, and new users may need training to get the most out of the platform.”
CM

Cody M.

Roofer

Cons

“Customization in the standard UI still feels limited compared to building your own dashboards on top of the exported data.”
BD

Bharati D.

Director

“Some areas of the interface can feel overly technical, and configuration errors may impact reporting accuracy if not monitored carefully.”
SP

Sonu P.

Systems Analyst

“The biggest downside is that it can feel complex, especially for less technical users.”
PG

Parsa G.

Sr AI Analyst

Cons

“The cube builds fail a lot when there is heavy data loads.”
ES

Eugene S.

Chief Product Officer and Co-Founder

“The customer service and after sales support is very poor, to the point of considering moving away.”
KL

Kenny L.

Commercial Director

“It’s too clumpy in that not user friendly”
JC

Jay C.

Sales

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features64
  • "What If" Scenarios
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Accounts Payable
  • Accounts Receivable
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Approval Process Control
  • Audit Trail
  • Augmented Analytics
  • Bank Reconciliation
  • Behavior Tracking
  • Benchmarking
  • Big Data Analytics
  • Billing & Invoicing
  • Budgeting/Forecasting
  • CRM Integration
  • Campaign Management
  • Campaign Tracking
  • Cash Flow Management
  • Cash Management
  • Chart of Accounts
  • Charting
  • Collaboration Tools
  • Consolidation/Roll-Up
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Quality Control
  • Data Visualization
  • Database Support
  • Drag & Drop
  • ETL
  • Expense Tracking
  • Financial Analysis
  • Financial Management
  • Financial Reporting
  • For Small Businesses
  • Forecasting
  • Functions/Calculations
  • Funnel Analysis
  • General Ledger
  • High Volume Processing
  • Income & Balance Sheet
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Machine Learning
  • Marketing Reports
  • Mobile Dashboards
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Company
  • Multi-Currency
  • Multi-Department/Project
  • Multiple Data Sources
  • OLAP
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Product Data Management
  • Profit/Loss Statement
  • Profitability Analysis
  • Public Dashboards
  • Publishing/Sharing
  • Quantitative Analysis
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sales Reports
  • Sales Trend Analysis
  • Scenario Planning
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Self-Service Reporting
  • Single Page View
  • Site Search Tracking
  • Statistical Analysis
  • Strategic Planning
  • Tagging
  • Templates
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • Version Control
  • Visual Analytics
  • Visual Discovery
  • Visualization
  • Website Analytics
  • Widgets
  • Workflow Management
  • Total features96
  • "What If" Scenarios
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Accounts Payable
  • Accounts Receivable
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Approval Process Control
  • Audit Trail
  • Augmented Analytics
  • Bank Reconciliation
  • Behavior Tracking
  • Benchmarking
  • Big Data Analytics
  • Billing & Invoicing
  • Budgeting/Forecasting
  • CRM Integration
  • Campaign Management
  • Campaign Tracking
  • Cash Flow Management
  • Cash Management
  • Chart of Accounts
  • Charting
  • Collaboration Tools
  • Consolidation/Roll-Up
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Quality Control
  • Data Visualization
  • Database Support
  • Drag & Drop
  • ETL
  • Expense Tracking
  • Financial Analysis
  • Financial Management
  • Financial Reporting
  • For Small Businesses
  • Forecasting
  • Functions/Calculations
  • Funnel Analysis
  • General Ledger
  • High Volume Processing
  • Income & Balance Sheet
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Machine Learning
  • Marketing Reports
  • Mobile Dashboards
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Company
  • Multi-Currency
  • Multi-Department/Project
  • Multiple Data Sources
  • OLAP
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Product Data Management
  • Profit/Loss Statement
  • Profitability Analysis
  • Public Dashboards
  • Publishing/Sharing
  • Quantitative Analysis
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sales Reports
  • Sales Trend Analysis
  • Scenario Planning
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Self-Service Reporting
  • Single Page View
  • Site Search Tracking
  • Statistical Analysis
  • Strategic Planning
  • Tagging
  • Templates
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • Version Control
  • Visual Analytics
  • Visual Discovery
  • Visualization
  • Website Analytics
  • Widgets
  • Workflow Management

Integrations

  • Total integrations4
  • Accolent ERP
  • Acumatica Cloud ERP
  • Deltek Vantagepoint
  • Dynamics 365
  • Dynamics 365 Business Central
  • Enapps
  • Epicor BisTrack
  • Epicor CMS
  • Epicor Eclipse
  • Epicor Prophet 21
  • Epicor Vision
  • Google Ads
  • Google Analytics 360
  • Google Search Console
  • HubSpot CRM
  • HubSpot Marketing Hub
  • IFS Cloud ERP
  • Infor CloudSuites (LN)
  • Infor SunSystems
  • Infor VISUAL
  • Infor XA
  • Jim2 Business Engine
  • Khaos Control Enterprise
  • Khaos Control Essential
  • Klipboard
  • MYOB Acumatica
  • MYOB Business
  • Merlin
  • Microsoft Excel
  • NetSuite
  • OrderWise
  • QAD Adaptive ERP
  • Retail Express
  • SAP Business ByDesign
  • SAP Business One
  • SAP HANA Cloud
  • SAP S/4HANA Cloud
  • SYSPRO
  • Sage 100
  • Sage 200
  • Sage 500
  • Sage X3
  • Shopify
  • Unleashed
  • WinMan ERP
  • WordPress
  • Xero
  • Total integrations43
  • Accolent ERP
  • Acumatica Cloud ERP
  • Deltek Vantagepoint
  • Dynamics 365
  • Dynamics 365 Business Central
  • Enapps
  • Epicor BisTrack
  • Epicor CMS
  • Epicor Eclipse
  • Epicor Prophet 21
  • Epicor Vision
  • Google Ads
  • Google Analytics 360
  • Google Search Console
  • HubSpot CRM
  • HubSpot Marketing Hub
  • IFS Cloud ERP
  • Infor CloudSuites (LN)
  • Infor SunSystems
  • Infor VISUAL
  • Infor XA
  • Jim2 Business Engine
  • Khaos Control Enterprise
  • Khaos Control Essential
  • Klipboard
  • MYOB Acumatica
  • MYOB Business
  • Merlin
  • Microsoft Excel
  • NetSuite
  • OrderWise
  • QAD Adaptive ERP
  • Retail Express
  • SAP Business ByDesign
  • SAP Business One
  • SAP HANA Cloud
  • SAP S/4HANA Cloud
  • SYSPRO
  • Sage 100
  • Sage 200
  • Sage 500
  • Sage X3
  • Shopify
  • Unleashed
  • WinMan ERP
  • WordPress
  • Xero