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Hotjar vs Google Forms Comparison (2026)

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Good recommendations?

Hotjar

Google Forms

Overview

See how people are really using your site, and uncover insights to make the right changes. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback.

Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Free

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.6

545

367

160

Value for money

Ease of use

Features

Customer support

83%

would recommend this app

4.7

11.6K

8.2K

2.9K

338

Value for money

Ease of use

Features

Customer support

89%

would recommend this app

Pros

“Hotjar provides solid insights into user interactions on your website and converts that into data you can use to increase conversion rate optimization.”

David V.

Lead Developer

“We have gained much better insights about customer behaviour, identifying web friction points, and enhancing lead generation and retention strategies.”

Peter C.

Regional Director of Business Development

“Great for getting a pulse on the busy parts (and the dead parts) of your pages. and browsing paths of your vistiors).”

Samuel P.

PPC Analyst

Pros

“I have used Google Forms when organizing events such as webinars and seminars, both for collecting participant information and gathering responses after the webinar.”

Rashad G.

Various roles

“I love that it offers unlimited forms and responses without any hidden paywalls, allowing me to build functional, professional-looking forms with zero technical expertise required.”

Marquita V.

Sales Manager

I also really like the built in “conditional logic” , like the page branching based on what someone answers, and that makes it easier to design custom user routes, or whatever you wanna call it. Plus because it’s all cloud based, team editing feels smooth, and when you capture real time responses the automated summary charts are really handy.

Enguerran M.

Fullstack Web Developer

Cons

“We were disappointed when their pricing model changed to require more investment to cover the same number of domains.”

Sarah F.

Marketing Technologist

“Screen recording is not perfect, many of our dom interactions were not recorded leading to us identify them as bugs.”

Bharat G.

VP, Enginnering

“The cost is way too high to scale up for an enterprise company.”

Sarah F.

Marketing Technologist

Cons

“Lack of white labeling and branding, and missing some advanced features like complex skip logic, and specified field types such as e-signature”

Jerry L.

Lead Project Manager

“It also lacks **sophisticated logic features**, such as the ability to perform complex mathematical calculations within the form or provide detailed "save and continue" functionality for longer entries.”

Swarnika A.

Research Scholar

“The options of complex employee scheduling and the possibility of managing several class schedules are practically absent, and specialized customer care for our small education facility is unavailable.”

Blerta K.

Language Instructor