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Hotjar vs Userbrain Comparison (2026)

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Hotjar logo

Hotjar

Userbrain logo

Userbrain

Overview

See how people are really using your site, and uncover insights to make the right changes. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback.

Userbrain is a cloud-based usability testing platform, which helps businesses measure and validate customer experiences with websites or products through continuous feedback. Key features include issue tracking, tagging, access control, audience targeting, task management, and status tracking.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

40

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

49

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

545

5

4

3

2

1

367

160

15

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
83%
would recommend this app

4.2

88

5

4

3

2

1

37

40

7

1

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
75%
would recommend this app

Pros

“Hotjar provides solid insights into user interactions on your website and converts that into data you can use to increase conversion rate optimization.”
Verified reviewer profile picture

David V.

Lead Developer

“We have gained much better insights about customer behaviour, identifying web friction points, and enhancing lead generation and retention strategies.”
Verified reviewer profile picture

Peter C.

Regional Director of Business Development

“Great for getting a pulse on the busy parts (and the dead parts) of your pages. and browsing paths of your vistiors).”
Verified reviewer profile picture

Samuel P.

PPC Analyst

Pros

“I recommend that you consider alternatives to this company.”
CB

Cory B.

President

“One of the good thing about userbrain is that we get paid via PayPal and the payment then gets credited in our bank account.”
Verified reviewer profile picture

Rahul B.

Marketing intern

“Compared to other options (usertesting.com and trymyui) it's incredible value for quickly validating User Interfaces and gathering feedback.”
CS

Christopher S.

User Experience Lead

Cons

“We were disappointed when their pricing model changed to require more investment to cover the same number of domains.”
Verified reviewer profile picture

Sarah F.

Marketing Technologist

“Screen recording is not perfect, many of our dom interactions were not recorded leading to us identify them as bugs.”
BG

Bharat G.

VP, Enginnering

“The cost is way too high to scale up for an enterprise company.”
Verified reviewer profile picture

Sarah F.

Marketing Technologist

Cons

“Adequate but poor customer service. If they cannot be trusted to do the right thing for their customers, then they should not be trusted with the CRO of your website.”
CB

Cory B.

President

“They don't care if you come back in 2-3 years they just want more money now and tell you to fuk off afterwards.”
Verified reviewer profile picture

Demi B.

Chief of Stuff

“Bad, just don't use it, there are plenty of alternatives”
Verified reviewer profile picture

Demi B.

Chief of Stuff

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review10 months ago

Key features

  • Total features108
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Annotations
  • Audience Targeting
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • CSAT Survey Structure
  • Campaign Tracking
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Visualization
  • Demographic Data
  • Drag & Drop
  • Dynamic Content
  • Element Analytics
  • Email Reminders
  • Engagement Tracking
  • Feedback Management
  • For Mobile
  • For Websites
  • Funnel Analysis
  • Geotargeting
  • Heatmaps
  • Interactive Reports
  • Issue Tracking
  • KPI Monitoring
  • Mobile Survey
  • Moderated Usability Testing
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multiple Site Management
  • NPS Survey Structure
  • Negative Feedback Management
  • Performance Metrics
  • Performance Testing
  • Problem Area Alerts
  • Project Management
  • Prototype Creation
  • Qualitative Comparative Analysis
  • Quantitative Metrics
  • Question Branching
  • Question Library
  • Randomization
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Screen Activity Recording
  • Scroll Maps
  • Search/Filter
  • Sentiment Analysis
  • Session Recording
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Software Testing Management
  • Statistical Analysis
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Templates
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • Unmoderated Testing
  • Usability Testing
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Journeys
  • User Management
  • User Research Analysis
  • Video Support
  • Video recording/Transcriptions
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Widgets
  • Total features48
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Annotations
  • Audience Targeting
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • CSAT Survey Structure
  • Campaign Tracking
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Visualization
  • Demographic Data
  • Drag & Drop
  • Dynamic Content
  • Element Analytics
  • Email Reminders
  • Engagement Tracking
  • Feedback Management
  • For Mobile
  • For Websites
  • Funnel Analysis
  • Geotargeting
  • Heatmaps
  • Interactive Reports
  • Issue Tracking
  • KPI Monitoring
  • Mobile Survey
  • Moderated Usability Testing
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multiple Site Management
  • NPS Survey Structure
  • Negative Feedback Management
  • Performance Metrics
  • Performance Testing
  • Problem Area Alerts
  • Project Management
  • Prototype Creation
  • Qualitative Comparative Analysis
  • Quantitative Metrics
  • Question Branching
  • Question Library
  • Randomization
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Screen Activity Recording
  • Scroll Maps
  • Search/Filter
  • Sentiment Analysis
  • Session Recording
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Software Testing Management
  • Statistical Analysis
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Templates
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • Unmoderated Testing
  • Usability Testing
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Journeys
  • User Management
  • User Research Analysis
  • Video Support
  • Video recording/Transcriptions
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Widgets

Integrations

  • Total integrations64
  • AB Tasty
  • Aha!
  • Airtable
  • Amplitude
  • Appcues
  • Asana
  • Basecamp
  • BigCommerce
  • ClickFunnels
  • ClickUp
  • Contentsquare
  • Drip
  • Drupal
  • Firebase
  • Freshdesk
  • Freshpaint
  • Google Analytics 360
  • HelpDocs
  • HubSpot CRM
  • HubSpot Content Hub
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • Instapage
  • Jira
  • Joomla
  • Kajabi
  • Kameleoon
  • Kartra
  • Kissmetrics
  • Kit
  • Leadpages
  • Linear
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft Teams
  • Miro
  • Mixpanel
  • MySQL
  • Omniconvert
  • OneDrive
  • Pipedrive
  • Podio
  • PrestaShop
  • Productboard
  • QuickSilk
  • RudderStack
  • Segment
  • Shopify
  • Slack
  • Smartsheet
  • Squarespace
  • Tealium Customer Data Hub
  • Todoist
  • Tray.io
  • Trello
  • Trustpilot
  • Unbounce
  • Webflow
  • Weebly
  • Wix
  • WooCommerce
  • WordPress
  • Zapier
  • Zendesk Suite
  • Total integrations1
  • AB Tasty
  • Aha!
  • Airtable
  • Amplitude
  • Appcues
  • Asana
  • Basecamp
  • BigCommerce
  • ClickFunnels
  • ClickUp
  • Contentsquare
  • Drip
  • Drupal
  • Firebase
  • Freshdesk
  • Freshpaint
  • Google Analytics 360
  • HelpDocs
  • HubSpot CRM
  • HubSpot Content Hub
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • Instapage
  • Jira
  • Joomla
  • Kajabi
  • Kameleoon
  • Kartra
  • Kissmetrics
  • Kit
  • Leadpages
  • Linear
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft Teams
  • Miro
  • Mixpanel
  • MySQL
  • Omniconvert
  • OneDrive
  • Pipedrive
  • Podio
  • PrestaShop
  • Productboard
  • QuickSilk
  • RudderStack
  • Segment
  • Shopify
  • Slack
  • Smartsheet
  • Squarespace
  • Tealium Customer Data Hub
  • Todoist
  • Tray.io
  • Trello
  • Trustpilot
  • Unbounce
  • Webflow
  • Weebly
  • Wix
  • WooCommerce
  • WordPress
  • Zapier
  • Zendesk Suite