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Kissmetrics vs Google Analytics 360 Comparison

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Overview

Kissmetrics is a behavioral analytics solution for product and marketing teams. We give companies actionable data and help...

Category Leaders

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

49

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

19

5

4

3

2

1

8

8

1

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
81%
would recommend this app

4.7

8K

5

4

3

2

1

5.8K

1.9K

246

18

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

The overall experience with Kissmetrics was outstanding. The customer support is like no other.
Experience was really good with this product we have made some very good decisions by seeing the user behaviour over our products.
This tool helped me gain insight and prove some conversion theories within our organization. The tracking has been helpful to get a better understanding of our audience.

Pros

I believe it is a great asset for any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.
I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.
Overall, positive experience using Google Analytics. Has some good points and is free for deployment, and the reports and visualisation give a nice snapshot on the audience base.

Cons

You can also fire unlikited attributes from the app.
Initial setup can be a little confusing and the UI can be confusing at points but not a deal-breaker.
Difficult to install and require a lot of work. Integration with other tools isn't complete.

Cons

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.
Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.
In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.
  • Vendor responds to reviews
  • Last review5 months ago
  • Vendor responds to reviews
  • Last review4 days ago

Key features

  • Total features59
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Augmented Analytics
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Visualization
  • Engagement Tracking
  • Funnel Analysis
  • Goal Setting/Tracking
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Mobile Dashboards
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Product Data Management
  • Query Builder
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Single Page View
  • Site Search Tracking
  • Social Media Integration
  • Storytelling
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Widgets
  • Total features48
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Augmented Analytics
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Visualization
  • Engagement Tracking
  • Funnel Analysis
  • Goal Setting/Tracking
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Mobile Dashboards
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Product Data Management
  • Query Builder
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Single Page View
  • Site Search Tracking
  • Social Media Integration
  • Storytelling
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Widgets

Integrations

  • Total integrations69
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • Microsoft Power BI
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier
  • Total integrations1377
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • Microsoft Power BI
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier

User reviews that mention these apps

DK
AvatarImg

Daan K.

Accounting, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Kissmetrics logo

Kissmetrics

A great alternative for Google Analytics 360

Reviewed 2 years ago
Pros

Kissmetrics is a GREAT Google Analytics 360 alternative because of its UI, the way it tracks liking, buying and abandoning carts. The installation can take some time, but it is worth it in my opinion.

Cons

Installation can be difficult, team sharing can also be a little hard to set up.

J
AvatarImg

Jason

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Kissmetrics logo

Kissmetrics

My daily tool of choice.

Reviewed 11 years ago

Forget Google Analytics. Kissmetrics gives you the metrics that really matter for your business. For me the big difference is that I can see actual people that did actions on my site instead of page views. The tools is very powerful and you can create custom reports to keep a constant eye on your business progress.

Pros

Persons vs page views. The metrics dashboard. Deep analysis of your user base. Timeline of events a user did.

Cons

Learning curve.

AvatarImg
AvatarImg

Ouattara B.

Telecommunications, 201-500 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Kissmetrics logo

Kissmetrics

Great web analytics tool as alternative

Reviewed 2 years ago

Kissmetrics is a powerful analytics tool that will help you understand your customers and improve your marketing efforts.

Pros

Kissmetrics is a very cool tool that allows me to track customers better and I can now better understand who my best customers are, what they do, and what they like. I love how easy it is to set up and how useful it is as a marketing tool

Cons

For small companies. It is not free, but you can try it out for free before making any costly decisions

AvatarImg
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Santiago C.

Information Technology and Services, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

Share this review:

Kissmetrics logo

Kissmetrics

Funnel report too limited, they charge extra for basic features

Reviewed 8 years ago

When trying to create any basic funnel report (where you DO need more than one column of properties), they will charge extra to give you basic features. It's quite limited analytics tool when trying to have aggregated data.

Pros

User path is a cool tool

Cons

Too slow, most of reports you need to export them and this takes forever (they email you once the report is ready)

AvatarImg

Verified reviewer

Financial Services, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

Share this review:

Kissmetrics logo

Kissmetrics

When used correctly can give great insights, though it is hard to get there

Reviewed 8 years ago

I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly. I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved.

Pros

Interesting insights

Cons

- difficult to install and require a lot of work - integration with other tools isn't complete

SM
AvatarImg

Sabrina M.

Higher Education, 10,001+ employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Kissmetrics logo

Kissmetrics

Outstanding Software!!

Reviewed 5 years ago

The overall experience with Kissmetrics was outstanding. The customer support is like no other. They are so kind and understanding, happy to provide demos and walk you through your settings and functionality. The reports are very easy to create and read. The software is very user-friendly.

Pros

This program is very user-friendly, very easy to grasp and understand the analytics. The reports come out simple and are useful. You can structure the software to track pretty much track anything you need.

Cons

I didn't have any dislikes, perhaps pricing, having a lower price option might be beneficial for some.

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Verified reviewer

Computer Software, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Kissmetrics logo

Kissmetrics

Great Tool for Tracking users Behaviour towards web based product

Reviewed 4 years ago

Experience was really good with this product we have made some very good decisions by seeing the user behaviour over our products.

Pros

1. Great tool for collecting the user interaction data towards web based products by defining user events. 2. You can easily track what are the features user liking and buying the product and from where they are abondaning it. 3. It really helps in making decisions towards the products and by performing AB tests over web based products. 4. You can easily acces the analytics data from anywhere by just logging in their site and defining your user funnel. 5. It is also easy to implement over source code of the product just need to include one javascript code and you can fire your events on every user actions.

Cons

The interface design of the admin tool is not good.

AvatarImg

Verified reviewer

Medical Devices, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Kissmetrics logo

Kissmetrics

Amazingly helpful, but really hard to implement and maintain

Reviewed 7 years ago
Pros

I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company. Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.

Cons

It takes a long time to implement it correctly especially if you have a complicated website with too many different events and properties. They do help you to implement it but after it's done, you pretty much need to take care of new events tracking yourself. (Though, their support team still help you if you ask them questions) There are certain limitations to it too: - AdWords' dynamic tracking...