Webtrekk Pricing, Features, Reviews & Comparison of Alternatives


Europe's Independent Premium Customer Analytics Platform

3.0/5 (2 reviews)

Webtrekk overview

What is Webtrekk?

Webtrekk is a global provider of digital intelligence solutions, headquartered in Berlin, with offices in China, Italy, Spain and the USA. Webtrekk’s solutions allow companies to optimize their digital businesses. The Webtrekk Digital Intelligence Suite is recognized for its analytics and testing solutions: they allow website optimization and personalization. The Marketing Action Center turns data into potential profit with automated marketing campaigns and recommendations. Alongside its Digital Intelligence Suite, Webtrekk offers a wide range of consulting services designed to address digital analytics needs, from strategy to implementation to training.

Analysts, CIO’s and CMO’s in media, e-commerce, advertising & publishing, finance & banking, insurance, fast-moving consumer goods, telecommunications, travel, entertainment, energy & industry, health as well as governmental organizations, in over 25 countries, trust Webtrekk solutions.

Webtrekk customers include BILD.de, Die Zeit, Rai, ProSiebenSat1 Digital, Telekom, Medion, Tommy Hilfiger, Boss, Zalando, Esprit, Tchibo, Douglas, Rebuy, Hotel.de, Tape.tv, Mister Spex, BNP Paribas, Société Générale, ING DiBa, DKB, KfW Bankengruppe, Allianz, Red Bull, Siemens or the Virgin Group.


Value for money
View Pricing Plans


Business size


Supported languages

English, French, German, Italian, Spanish
Introduction to Webtrekk AnalysesWebtrekk - Europe's Analytics SolutionIntroduction to Webtrekk Dashboards

Webtrekk user reviews

Very good

Value for money
Ease of use
Customer support

Powerful tool with weak UI

Used daily for 1-2 years
Reviewed 2018-08-14
Review Source: GetApp

It has predictive analytics features. Also it's very powerfull for cross-device analytics. Also it's easy to enrich data with other data sources.

It has weak UI and documentation is not very clear. Also webtrekk environment is not flexible as Google Analytics.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 6/10

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Webtrekk pricing

Varies depending on requirements

Webtrekk features

Data Import/Export
Data Visualization
Predictive Analytics
Real Time Analytics
Reporting & Statistics

Activity Dashboard (175 other apps)
Ad hoc Reporting (85 other apps)
Business Analysis (82 other apps)
Business Intelligence (118 other apps)
Charting (84 other apps)
Collaboration Tools (85 other apps)
Customizable Reporting (112 other apps)
Dashboard Creation (110 other apps)
Data Filtering (117 other apps)
Monitoring (92 other apps)
Multiple Data Sources (87 other apps)
Real Time Data (96 other apps)
Third Party Integration (127 other apps)
Visual Analytics (150 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Webtrekk

Key features of Webtrekk

  • Digital intelligence suite
  • Marketing analytics
  • Customer journey
  • Marketing automation
  • Tag integration
  • Testing
  • User relationship management
  • Quick insights
  • TV Trekk
  • Live analytics
  • Media insights
  • Mobile insights
  • Newsletter remarketing
  • Exit intent technology
  • Search remarketing
  • Online training
  • Support
  • Video tutorials
  • E-Commerce
  • Web based
View All Features


Digital intelligence suite and marketing analytics - Webtrekk is a completely online management platform for assessing and coordinating your online marketing tasks and reports. Webtrekk provides in-depth insights into platform performances and identifies areas of profitability and underperformance. Webtrekk gives you real-time statistics with the ability to export and download reports and findings.

User relationship management and quick insights - Webtrekk build segments of your website visitors by assessing demographics, age, bounce rates, pages visited, time on site, exit trends etc. This Webtrekk information helps you better know your online audiences and what influences them to visit and stay on your website. You also have the option to customize your reporting experience by allowing quick insights, to speed up Webtrekk reports.

Online resources and support - Webtrekk offer online software training as well as ongoing email and telephone support (depending on your license type). There are also multiple training videos available on the Webtrekk website that assist you with the initial setup all the way through to ongoing guidance.