MavSocial is a visual content management and publishing platform for brands and advertising agencies that use visual content in their social media marketing. The solution enables users to store and manage media files in the cloud, plan and analyze campaigns, as well as publish content natively to all major social media channels including Facebook, Twitter, YouTube, Instagram, LinkedIn, and Tumblr.
Visual marketers are able to securely upload and store images, video and audio files to MavSocial's cloud-based library. Users can add metadata to all content for quick access, and manage digital rights and permissions. The built-in photo editor enables users to edit and adjust photos and images. The platform tracks which networks specific content has been published to, allowing users to repurpose digital assets to maximize on investment.
Campaign planning and management features include a content calendar that allows users to plan effective campaigns, and view scheduled posts across all major social media networks. Visual marketers are able to filter, segment and sort through messages to ensure they are on target, as well as view all conversations, engagements, history and comments from all networks in one centralized location.
MavSocial's comprehensive collaboration features enable organizations to manage multiple brands across multiple locations from a single platform. Users can obtain post approvals by emailing drafts to managers or clients, and coordinate campaigns and posts via the built-in MavChat application. Dashboard and reporting features allow visual marketers to track and measure engagement, demographics, and comments, as well as analyze and compare campaigns.
Software by Maventus Groupwww.mavsocial.com