What is Emerald?Emerald is a cloud-based customer relationship management (CRM) solution designed to help businesses within the tourism industry manage the entire customer lifecycle, from initial contact to bookings, segmentation, feedback, and follow-ups. The platform comes with a centralized database, which allows organizations to add, remove, or modify customer data for future reference.
Emerald includes a data enrichment functionality, which automatically classifies customers, updates characteristics and creates profiles based on booking behavior. The solution offers a host of features such as search capabilities, customizable filters, multiple marketing campaigns, role-based access, customer history, and more. The system lets managers create custom questionnaires for client satisfaction surveys and feedback. The complaint management module enables users to create, as well as track, complaints.
The duplicate management module within Emerald assists enterprises with searching and merging duplicate records across contact history, bookings, complaints, and brochure orders. Plus, it supports integration with various social media networks and third-party systems such as Microsoft Outlook and Salesforce.