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Keap vs Agile CRM Comparison (2026)
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4.5
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4.4
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4.3
Good recommendations?
Overview
Keap is a CRM for small businesses that helps to organize contacts with tagging & segmentation, score leads, track engagement, send messages & more
All-in-One CRM with Sales, Marketing & Service in single platform. Sales tracking, contact management, marketing automation, telephony, analytics and helpdesk.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.1
1.2K
5
4
3
2
1
613
419
149
57
61
- Value for money
- Ease of use
- Features
- Customer support
61%
would recommend this app4.1
526
5
4
3
2
1
251
164
62
21
28
- Value for money
- Ease of use
- Features
- Customer support
67%
would recommend this appPros
“The system's automated and entirely customizable method for capturing leads from the website, responding automatically and keeping communication ongoing with potential customers is what I appreciate about it.”
Jackie S.
Self employed
“Email scheduling and various saved email lists make it easy to create content in advance to send out and to send at the best time of day to ensure best engagement with your audience!”
JD
Jeremy D.
Support Team Leader
“Large integration ecosystem with thousands of third-party apps.”
DL
Denis L.
Customer service rep
Pros
“This all-in-one platform reduces the need to switch between multiple systems by having sales, marketing, and customer service tools all together.”
DL
Denis L.
Customer Service Rep
“Agile CRM combines contact management, lead tracking, and task management, making it easy to tie follow‑ups and activities directly to deals and contacts for a dev-focused company like SoftWeb PK.”
FK
Farman K.
Software Developer
“Well-configured, Agile CRM centralizes leads, tasks, and collaboration to make sure developers, sales, and support are on the same page regarding client history and next steps to avoid dropped follow-ups and miscommunication.”
FK
Farman K.
Software Developer
Cons
“It is really lacking for marketing, it doens't even add UTMs automatically in email blasts and it is very hard to keep track of opt ins.”
HT
Hilary T.
Marketing
“The level of complexity that you can quickly get to with this software makes it easy to get in over your head and become frustrated with the processes they have available.”
David V.
Lead Developer
“Limited customization, and unreliable, the software is clearly very old hobbled together code that is not really able to keep up with its competitors”
Jerry W.
CEO
Cons
“Advanced questions see customer support that's a bit slow, and it does take some effort to fully customize task tracking for restaurant operations.”
MS
Muadzam S.
Area Manager
“It is not a very intuitive program, and it is pretty clunky to use. Once you learn the tricks, it gets better, but there are still a few things that don't make sense.”
Caleb T.
Mechanical Engineer
“Very limited functionality if contacts need to share an email address.”
DS
D S.
other
- Vendor responds to reviews
- Last review2 months ago
- Vendor responds to reviews
- Last review2 months ago
Key features
- Total features149
- A/B Testing
- API
- Access Controls/Permissions
- Account Alerts
- Account Management
- Activity Dashboard
- Activity Tracking
- Alerts/Escalation
- Alerts/Notifications
- App Notifications
- Appointment Scheduling
- Archiving & Retention
- Audience Targeting
- Auto-Dialer
- Automated Publishing
- Automated Routing
- Automatic Call Distribution
- Automatic Outbound Dialer
- Autoresponders
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Billing & Invoicing
- Blended Call Center
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Call Center Management
- Call Disposition
- Call Logging
- Call Monitoring
- Call Recording
- Call Routing
- Call Scheduling
- Call Scripting
- Call Tracking Metrics
- Caller ID
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Specific Signature
- Catalog Management
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Client Portal
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Computer Telephony Integration
- Contact Database
- Contact Management
- Content Management
- Contract/License Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer History
- Customer Journey Mapping
- Customer Management
- Customer Segmentation
- Customer Support
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Alerts
- Email Campaign Management
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- Field Sales Management
- File Management
- File Sharing
- For Insurance Industry
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- Gamification
- Geotargeting
- Goal Setting/Tracking
- Help Desk Management
- IVR
- Image Library
- Inbound Call Center
- Inbox Management
- Influencer Tracking
- Interaction Tracking
- Internal Chat Integration
- Issue Management
- Keyword Filtering
- Keyword Tracking
- Knowledge Base Management
- Knowledge Management
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- Leaderboards
- List Management
- Live Chat
- Location Tracking
- Macros/Templated Responses
- Manual Dialer
- Marketing Automation
- Mass Texting
- Media Library
- Milestone Tracking
- Mobile Access
- Mobile Alerts
- Mobile App
- Mobile Coupons
- Mobile Keywords
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple Site Management
- Multiple User Accounts
- Notification Scheduling
- Online Forms
- Opportunity Management
- Outbound Call Center
- Pageview Tracking
- Percent-Complete Tracking
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Portfolio Management
- Post Scheduling
- Power Dialer
- Predictive Analytics
- Predictive Dialer
- Preview Dialer
- Pricing and Cost Calculations
- Prioritization
- Product Catalog
- Progressive Dialer
- Project Planning/Scheduling
- Project Tracking
- Projections
- Proposal Generation
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recurring Tasks
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reporting/Project Tracking
- Resource Management
- Response Management
- Responsive Web Design
- Revenue Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Messaging
- Sales Activity Management
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Shared Contacts
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Templates
- Territory Management
- Third-Party Integration
- Third-Party Integrations
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Automation
- Workflow Management
- Total features180
- A/B Testing
- API
- Access Controls/Permissions
- Account Alerts
- Account Management
- Activity Dashboard
- Activity Tracking
- Alerts/Escalation
- Alerts/Notifications
- App Notifications
- Appointment Scheduling
- Archiving & Retention
- Audience Targeting
- Auto-Dialer
- Automated Publishing
- Automated Routing
- Automatic Call Distribution
- Automatic Outbound Dialer
- Autoresponders
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Billing & Invoicing
- Blended Call Center
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Call Center Management
- Call Disposition
- Call Logging
- Call Monitoring
- Call Recording
- Call Routing
- Call Scheduling
- Call Scripting
- Call Tracking Metrics
- Caller ID
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Specific Signature
- Catalog Management
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Client Portal
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Computer Telephony Integration
- Contact Database
- Contact Management
- Content Management
- Contract/License Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer History
- Customer Journey Mapping
- Customer Management
- Customer Segmentation
- Customer Support
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Alerts
- Email Campaign Management
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- Field Sales Management
- File Management
- File Sharing
- For Insurance Industry
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- Gamification
- Geotargeting
- Goal Setting/Tracking
- Help Desk Management
- IVR
- Image Library
- Inbound Call Center
- Inbox Management
- Influencer Tracking
- Interaction Tracking
- Internal Chat Integration
- Issue Management
- Keyword Filtering
- Keyword Tracking
- Knowledge Base Management
- Knowledge Management
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- Leaderboards
- List Management
- Live Chat
- Location Tracking
- Macros/Templated Responses
- Manual Dialer
- Marketing Automation
- Mass Texting
- Media Library
- Milestone Tracking
- Mobile Access
- Mobile Alerts
- Mobile App
- Mobile Coupons
- Mobile Keywords
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple Site Management
- Multiple User Accounts
- Notification Scheduling
- Online Forms
- Opportunity Management
- Outbound Call Center
- Pageview Tracking
- Percent-Complete Tracking
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Portfolio Management
- Post Scheduling
- Power Dialer
- Predictive Analytics
- Predictive Dialer
- Preview Dialer
- Pricing and Cost Calculations
- Prioritization
- Product Catalog
- Progressive Dialer
- Project Planning/Scheduling
- Project Tracking
- Projections
- Proposal Generation
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recurring Tasks
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reporting/Project Tracking
- Resource Management
- Response Management
- Responsive Web Design
- Revenue Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Messaging
- Sales Activity Management
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Shared Contacts
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Templates
- Territory Management
- Third-Party Integration
- Third-Party Integrations
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Automation
- Workflow Management
Integrations
- Total integrations64
- 40Nuggets
- Adobe Commerce
- Arborgold
- Bedrock Data
- BigCommerce
- Birdeye
- Booker
- Call Loop
- ClicData
- ClickDesk
- Cyfe
- Dropbox
- Drupal
- Drupal Commerce
- Eventbrite
- FreshBooks
- FullContact
- FuseDesk
- GoTo Webinar
- Google Calendar
- Google Contacts
- Graphly
- Gravity Forms
- Help Scout
- Higher Logic Thrive
- HubSpot Data Hub
- Instapage
- Interact
- Joomla
- Jotform
- Justuno
- LeadDyno
- Leadpages
- LeadsBridge
- LinkTrust
- LinkedIn for Business
- LiveChat
- LiveHelpNow
- MOBIT
- Meta for Business
- Microsoft Outlook
- Mobiniti
- OnceHub
- OptinMonster
- Picreel
- Pipedrive
- Plivo
- Privy
- QuickBooks Online
- QuickBooks Online Advanced
- QuickTapSurvey
- RingCX
- Salesforce Sales Cloud
- SendGrid
- Setmore
- Shift4Shop
- Shopify
- Slack
- Slemma
- Stripe Billing
- Stripe Payments
- Sync2CRM
- Tidio
- Trello
- Twilio
- Twitter/X
- Typeform
- Unbounce
- UserVoice
- Webgility
- WebinarJam
- Wisepops
- Wistia
- WooCommerce
- WordPress
- Workato
- Wufoo
- Xero
- Zapier
- Zen Cart
- Zendesk Suite
- Zoom Workplace
- Total integrations31
- 40Nuggets
- Adobe Commerce
- Arborgold
- Bedrock Data
- BigCommerce
- Birdeye
- Booker
- Call Loop
- ClicData
- ClickDesk
- Cyfe
- Dropbox
- Drupal
- Drupal Commerce
- Eventbrite
- FreshBooks
- FullContact
- FuseDesk
- GoTo Webinar
- Google Calendar
- Google Contacts
- Graphly
- Gravity Forms
- Help Scout
- Higher Logic Thrive
- HubSpot Data Hub
- Instapage
- Interact
- Joomla
- Jotform
- Justuno
- LeadDyno
- Leadpages
- LeadsBridge
- LinkTrust
- LinkedIn for Business
- LiveChat
- LiveHelpNow
- MOBIT
- Meta for Business
- Microsoft Outlook
- Mobiniti
- OnceHub
- OptinMonster
- Picreel
- Pipedrive
- Plivo
- Privy
- QuickBooks Online
- QuickBooks Online Advanced
- QuickTapSurvey
- RingCX
- Salesforce Sales Cloud
- SendGrid
- Setmore
- Shift4Shop
- Shopify
- Slack
- Slemma
- Stripe Billing
- Stripe Payments
- Sync2CRM
- Tidio
- Trello
- Twilio
- Twitter/X
- Typeform
- Unbounce
- UserVoice
- Webgility
- WebinarJam
- Wisepops
- Wistia
- WooCommerce
- WordPress
- Workato
- Wufoo
- Xero
- Zapier
- Zen Cart
- Zendesk Suite
- Zoom Workplace
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