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SurveyLab vs CustomerHero Comparison (2026)

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Overview

Powerful surveys with real-time reports, integrations, multi-user and multi-language support.

Startquestion is a web-based tool for creating surveys, quizzes, and forms to collect orders or registrations, study customers, evaluate employees, and more

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

49

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.9

62

5

4

3

2

1

55

7

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.9

175

5

4

3

2

1

161

14

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

“It is an excellent tool that helps you design professional surveys, feedback forms, etc., and lets you collect and analyze data.”
DG

Dayanand G.

Warehouse Executive

“It lets you create surveys in various languages.”
DG

Dayanand G.

Warehouse Executive

“I use survey lab daily and I have nothing bad I can say about it and have had no problems whatsoever so that is great and cannot say the same about other companies.”
JS

Jared S.

Handyman

Pros

“Good support when I've had issues or questions.”
JE

James E.

Head of Product

“Our organisation was lacking a feedback collection system from the customers and was looking for ways to get inspiration on further product and services development. With Startquestion we now have a great, intuitive and comprehensive tool to make both ad hoc questionnaires and longer studies.”
Verified reviewer profile picture

Daria S.

Product Implementation Manager

“The appearance of the data in the downloaded result file requires many transformations.”
Verified reviewer profile picture

Maciej L.

HRBP

Cons

“There were a hiccup during the running of the survey due to a platform update, which did cause the survey to stop functioning.”
KL

Kit L.

Chief Product Officer

“There were a hiccup during the running of the review because of a stage update, which made the survey quit working.”
WI

William I.

Freelancer

“Initially some things seemed a bit technical for me.”
JM

Judith M.

Business consultant

Cons

“just only one small disadvantage - you can't see your own questions numbering and from the tool - you can see only the tool's system of numeration (but frankly I didn't look for the solution very carefully)”
IJ

Iza J.

Researcher

“We lack the option to include an additional comment field in questions containing a rating scale. Despite the bolding of some content in the question text, bolding does not appear in the survey.”
KJ

Katarzyna J.

MPM Productivity Management

“Good in the beginning to set-up the product and deploying the survey, but as I proceeded i found very little online help and then all other functionality like reporting etc, runs into very expensive add-ons.”
MD

Maarten D.

Founder

  • Vendor responds to reviews
  • Last review2 years ago
  • Vendor responds to reviews
  • Last reviewa year ago

Key features

  • Total features121
  • 360 Degree Feedback
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Annotations
  • Anonymous Feedback
  • Assessment Management
  • Autofill
  • Automatic Grading
  • Benchmarking
  • CES Survey Structure
  • CRM
  • CSAT Survey Structure
  • Campaign Management
  • Charting
  • Chat
  • Churn Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Complaint Monitoring
  • Conditional Logic
  • Confirmation
  • Customer Database
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Collection
  • Data Import/Export
  • Data Security
  • Data Synchronization
  • Data Visualization
  • Drag & Drop
  • Email
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Engagement
  • Employee Onboarding
  • Engagement Tracking
  • Event Triggered Actions
  • Face-to-Face
  • Feedback Management
  • For Mobile
  • For Websites
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • HR Management
  • Individual Development Plans
  • Integration
  • Integrations
  • Interactive Content
  • Issue Tracking
  • Keyword Tracking
  • Live Results Sharing
  • Mixed Methods Research
  • Mobile Access
  • Mobile Survey
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Device Support
  • Multi-Language
  • Multimedia Support
  • Multiple Question Types
  • Multiple User Accounts
  • NPS Survey Structure
  • NPS of Customers
  • NPS of Employees
  • Negative Feedback Management
  • Offline Access
  • Offline Response Collection
  • Online Polling
  • Online Tests
  • Panel Management
  • Paper-Based
  • Performance Metrics
  • Presentation Tools
  • Problem Area Alerts
  • Progress Tracking
  • Pulse Surveys
  • Q&A Management
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Question Branching
  • Question Library
  • Question Piping
  • Quizzes
  • Randomization
  • Rater Selection
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • SMS Messaging
  • SSL Security
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Self Assessment
  • Self Service Portal
  • Sentiment Analysis
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Media Integration
  • Statistical Analysis
  • Support Audio/Images/Video
  • Survey Builder
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Test Scheduling
  • Text Analysis
  • Text Fields
  • Third-Party Integrations
  • Time Limits
  • Training Management
  • Trend Analysis
  • URL Customization
  • Usability Testing
  • User Research Analysis
  • Visual Analytics
  • Web Forms
  • Website Integration
  • Weighted Questions
  • Widgets
  • Word Clouds
  • Workflow Management
  • Total features117
  • 360 Degree Feedback
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Annotations
  • Anonymous Feedback
  • Assessment Management
  • Autofill
  • Automatic Grading
  • Benchmarking
  • CES Survey Structure
  • CRM
  • CSAT Survey Structure
  • Campaign Management
  • Charting
  • Chat
  • Churn Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Complaint Monitoring
  • Conditional Logic
  • Confirmation
  • Customer Database
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Collection
  • Data Import/Export
  • Data Security
  • Data Synchronization
  • Data Visualization
  • Drag & Drop
  • Email
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Engagement
  • Employee Onboarding
  • Engagement Tracking
  • Event Triggered Actions
  • Face-to-Face
  • Feedback Management
  • For Mobile
  • For Websites
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • HR Management
  • Individual Development Plans
  • Integration
  • Integrations
  • Interactive Content
  • Issue Tracking
  • Keyword Tracking
  • Live Results Sharing
  • Mixed Methods Research
  • Mobile Access
  • Mobile Survey
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Device Support
  • Multi-Language
  • Multimedia Support
  • Multiple Question Types
  • Multiple User Accounts
  • NPS Survey Structure
  • NPS of Customers
  • NPS of Employees
  • Negative Feedback Management
  • Offline Access
  • Offline Response Collection
  • Online Polling
  • Online Tests
  • Panel Management
  • Paper-Based
  • Performance Metrics
  • Presentation Tools
  • Problem Area Alerts
  • Progress Tracking
  • Pulse Surveys
  • Q&A Management
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Question Branching
  • Question Library
  • Question Piping
  • Quizzes
  • Randomization
  • Rater Selection
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • SMS Messaging
  • SSL Security
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Self Assessment
  • Self Service Portal
  • Sentiment Analysis
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Media Integration
  • Statistical Analysis
  • Support Audio/Images/Video
  • Survey Builder
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Test Scheduling
  • Text Analysis
  • Text Fields
  • Third-Party Integrations
  • Time Limits
  • Training Management
  • Trend Analysis
  • URL Customization
  • Usability Testing
  • User Research Analysis
  • Visual Analytics
  • Web Forms
  • Website Integration
  • Weighted Questions
  • Widgets
  • Word Clouds
  • Workflow Management

Integrations

  • Total integrations13
  • Asana
  • Dropbox
  • Dynata+ Platform
  • ExpertSender
  • FreshMail
  • GetResponse
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Content Hub
  • JIRA Service Management
  • LiveChat
  • Manago AI
  • Microsoft 365
  • Positive User
  • PrestaShop
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Synerise
  • TRAFFIT
  • Zapier
  • Zendesk Suite
  • Total integrations17
  • Asana
  • Dropbox
  • Dynata+ Platform
  • ExpertSender
  • FreshMail
  • GetResponse
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Content Hub
  • JIRA Service Management
  • LiveChat
  • Manago AI
  • Microsoft 365
  • Positive User
  • PrestaShop
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Synerise
  • TRAFFIT
  • Zapier
  • Zendesk Suite