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CustomerHero vs Google Forms Comparison (2026)

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CustomerHero logo

CustomerHero

Google Forms logo

Google Forms

Overview

Startquestion is a web-based tool for creating surveys, quizzes, and forms to collect orders or registrations, study customers, evaluate employees, and more

Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.9

175

5

4

3

2

1

161

14

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

4.7

11.6K

5

4

3

2

1

8.2K

2.9K

338

32

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

Pros

“Good support when I've had issues or questions.”
JE

James E.

Head of Product

“Our organisation was lacking a feedback collection system from the customers and was looking for ways to get inspiration on further product and services development. With Startquestion we now have a great, intuitive and comprehensive tool to make both ad hoc questionnaires and longer studies.”
Verified reviewer profile picture

Daria S.

Product Implementation Manager

“The appearance of the data in the downloaded result file requires many transformations.”
Verified reviewer profile picture

Maciej L.

HRBP

Pros

“I have used Google Forms when organizing events such as webinars and seminars, both for collecting participant information and gathering responses after the webinar.”
RG

Rashad G.

Various roles

“I love that it offers unlimited forms and responses without any hidden paywalls, allowing me to build functional, professional-looking forms with zero technical expertise required.”
Verified reviewer profile picture

Marquita V.

Sales Manager

I also really like the built in “conditional logic” , like the page branching based on what someone answers, and that makes it easier to design custom user routes, or whatever you wanna call it. Plus because it’s all cloud based, team editing feels smooth, and when you capture real time responses the automated summary charts are really handy.
Verified reviewer profile picture

Enguerran M.

Fullstack Web Developer

Cons

“just only one small disadvantage - you can't see your own questions numbering and from the tool - you can see only the tool's system of numeration (but frankly I didn't look for the solution very carefully)”
IJ

Iza J.

Researcher

“We lack the option to include an additional comment field in questions containing a rating scale. Despite the bolding of some content in the question text, bolding does not appear in the survey.”
KJ

Katarzyna J.

MPM Productivity Management

“Good in the beginning to set-up the product and deploying the survey, but as I proceeded i found very little online help and then all other functionality like reporting etc, runs into very expensive add-ons.”
MD

Maarten D.

Founder

Cons

“Lack of white labeling and branding, and missing some advanced features like complex skip logic, and specified field types such as e-signature”
JL

Jerry L.

Lead Project Manager

“It also lacks **sophisticated logic features**, such as the ability to perform complex mathematical calculations within the form or provide detailed "save and continue" functionality for longer entries.”
Verified reviewer profile picture

Swarnika A.

Research Scholar

“The options of complex employee scheduling and the possibility of managing several class schedules are practically absent, and specialized customer care for our small education facility is unavailable.”
BK

Blerta K.

Language Instructor

  • Vendor responds to reviews
  • Last reviewa year ago
  • Vendor responds to reviews
  • Last review4 days ago

Key features

  • Total features117
  • 360 Degree Feedback
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Anonymous Feedback
  • Autofill
  • CES Survey Structure
  • CRM
  • CSAT Survey Structure
  • Charting
  • Chat
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Complaint Monitoring
  • Conditional Logic
  • Confirmation
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Import/Export
  • Data Security
  • Data Synchronization
  • Data Visualization
  • Drag & Drop
  • Dynamic Content
  • Email
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Engagement
  • Employee Onboarding
  • Engagement Tracking
  • Feedback Management
  • For Mobile
  • For Websites
  • Forms Creation & Design
  • Forms Management
  • HR Management
  • Integrations
  • Interactive Content
  • Issue Tracking
  • Keyword Tracking
  • Lead Generation
  • Live Results Sharing
  • Mobile Access
  • Mobile Survey
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Device Support
  • Multi-Language
  • Multiple Question Types
  • Multiple User Accounts
  • NPS Survey Structure
  • NPS of Customers
  • NPS of Employees
  • Negative Feedback Management
  • Online Polling
  • Performance Metrics
  • Presentation Tools
  • Problem Area Alerts
  • Pulse Surveys
  • Q&A Management
  • Question Branching
  • Question Library
  • Question Piping
  • Quizzes
  • Randomization
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • SSL Security
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Sentiment Analysis
  • Site Intercept Survey
  • Skip Logic
  • Social Media Integration
  • Statistical Analysis
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Text Analysis
  • Text Fields
  • Third-Party Integrations
  • Training Management
  • Trend Analysis
  • URL Customization
  • Usability Testing
  • Visual Analytics
  • Web Forms
  • Website Integration
  • Widgets
  • Workflow Automation
  • Workflow Management
  • Total features41
  • 360 Degree Feedback
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Anonymous Feedback
  • Autofill
  • CES Survey Structure
  • CRM
  • CSAT Survey Structure
  • Charting
  • Chat
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Complaint Monitoring
  • Conditional Logic
  • Confirmation
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Import/Export
  • Data Security
  • Data Synchronization
  • Data Visualization
  • Drag & Drop
  • Dynamic Content
  • Email
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Engagement
  • Employee Onboarding
  • Engagement Tracking
  • Feedback Management
  • For Mobile
  • For Websites
  • Forms Creation & Design
  • Forms Management
  • HR Management
  • Integrations
  • Interactive Content
  • Issue Tracking
  • Keyword Tracking
  • Lead Generation
  • Live Results Sharing
  • Mobile Access
  • Mobile Survey
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Device Support
  • Multi-Language
  • Multiple Question Types
  • Multiple User Accounts
  • NPS Survey Structure
  • NPS of Customers
  • NPS of Employees
  • Negative Feedback Management
  • Online Polling
  • Performance Metrics
  • Presentation Tools
  • Problem Area Alerts
  • Pulse Surveys
  • Q&A Management
  • Question Branching
  • Question Library
  • Question Piping
  • Quizzes
  • Randomization
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • SSL Security
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Sentiment Analysis
  • Site Intercept Survey
  • Skip Logic
  • Social Media Integration
  • Statistical Analysis
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Text Analysis
  • Text Fields
  • Third-Party Integrations
  • Training Management
  • Trend Analysis
  • URL Customization
  • Usability Testing
  • Visual Analytics
  • Web Forms
  • Website Integration
  • Widgets
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations18
  • ABC Trainerize
  • AWeber
  • Accredible
  • Acuity Scheduling
  • Agile CRM
  • Airtable
  • Asana
  • Basecamp
  • Bitly
  • Box
  • Brevo
  • Calendly
  • Chatwork
  • ClickFunnels
  • ClickSend
  • ClickUp
  • Clio
  • Close
  • Coda
  • Constant Contact
  • Copper
  • Docusign
  • Drip
  • Dropbox
  • Dropbox Sign
  • Evernote Teams
  • ExpertSender
  • Firebase
  • Flodesk
  • Follow Up Boss
  • Formstack Documents
  • Freedcamp
  • FreshMail
  • Freshdesk
  • GetResponse
  • GitHub
  • Google Analytics 360
  • Google Calendar
  • Google Classroom
  • Google Contacts
  • Google Docs
  • Google Workspace
  • HighLevel
  • Highrise
  • HubSpot CRM
  • HubSpot Content Hub
  • Instagram
  • JIRA Service Management
  • Kajabi
  • Kit
  • Klaviyo
  • Kommo
  • LinkedIn for Business
  • Magento BI
  • MailerLite
  • Mailgun
  • Manago AI
  • ManyChat
  • Microsoft 365
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft SQL Server
  • Microsoft Teams
  • Miro
  • MySQL
  • NeverBounce
  • Ninox
  • Notion
  • OneDrive
  • Ontraport
  • PayPal Payments
  • Pipedrive
  • Pipefy
  • Podio
  • Positive User
  • PostgreSQL
  • Productboard
  • RD Station
  • Salesforce Sales Cloud
  • SendGrid
  • Shopify
  • SignRequest
  • SimpleTexting
  • Slack
  • Smartsheet
  • Square Payments
  • Streak
  • Stripe Payments
  • Synerise
  • TRAFFIT
  • Teachable
  • Teamwork.com
  • Toky
  • Trello
  • Twilio
  • Twitter/X
  • Wave
  • Wealthbox CRM
  • Webflow
  • WordPress
  • Wrike
  • Xero
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • Zoom Workplace
  • airSlate SignNow
  • monday AI Work Platform
  • pdfFiller
  • Total integrations97
  • ABC Trainerize
  • AWeber
  • Accredible
  • Acuity Scheduling
  • Agile CRM
  • Airtable
  • Asana
  • Basecamp
  • Bitly
  • Box
  • Brevo
  • Calendly
  • Chatwork
  • ClickFunnels
  • ClickSend
  • ClickUp
  • Clio
  • Close
  • Coda
  • Constant Contact
  • Copper
  • Docusign
  • Drip
  • Dropbox
  • Dropbox Sign
  • Evernote Teams
  • ExpertSender
  • Firebase
  • Flodesk
  • Follow Up Boss
  • Formstack Documents
  • Freedcamp
  • FreshMail
  • Freshdesk
  • GetResponse
  • GitHub
  • Google Analytics 360
  • Google Calendar
  • Google Classroom
  • Google Contacts
  • Google Docs
  • Google Workspace
  • HighLevel
  • Highrise
  • HubSpot CRM
  • HubSpot Content Hub
  • Instagram
  • JIRA Service Management
  • Kajabi
  • Kit
  • Klaviyo
  • Kommo
  • LinkedIn for Business
  • Magento BI
  • MailerLite
  • Mailgun
  • Manago AI
  • ManyChat
  • Microsoft 365
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft SQL Server
  • Microsoft Teams
  • Miro
  • MySQL
  • NeverBounce
  • Ninox
  • Notion
  • OneDrive
  • Ontraport
  • PayPal Payments
  • Pipedrive
  • Pipefy
  • Podio
  • Positive User
  • PostgreSQL
  • Productboard
  • RD Station
  • Salesforce Sales Cloud
  • SendGrid
  • Shopify
  • SignRequest
  • SimpleTexting
  • Slack
  • Smartsheet
  • Square Payments
  • Streak
  • Stripe Payments
  • Synerise
  • TRAFFIT
  • Teachable
  • Teamwork.com
  • Toky
  • Trello
  • Twilio
  • Twitter/X
  • Wave
  • Wealthbox CRM
  • Webflow
  • WordPress
  • Wrike
  • Xero
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • Zoom Workplace
  • airSlate SignNow
  • monday AI Work Platform
  • pdfFiller