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SurveyMonkey vs Hotjar Comparison (2026)
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Good recommendations?
SurveyMonkey
4.6
(10.5K)5
6.8K
4
3K
3
498
2
91
1
49
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Hotjar
4.6
(545)5
367
4
160
3
15
2
1
1
2
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
SurveyMonkey's AI-powered platform provides survey design assistance and surfaces real-time insights to help teams of all experience levels work and grow quickly. With 200+ integrations and enterprise-grade security, SurveyMonkey fits into existing workflows while protecting sensitive data.
See how people are really using your site, and uncover insights to make the right changes. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
10.5K
5
4
3
2
1
6.8K
3K
498
91
49
- Value for money
- Ease of use
- Features
- Customer support
81%
would recommend this app4.6
545
5
4
3
2
1
367
160
15
1
2
- Value for money
- Ease of use
- Features
- Customer support
83%
would recommend this appPros
“I love how the branching logic in SurveyMonkey lets me tailor questions based on previous answers; it saves me from sending irrelevant follow‑ups, and the visual flow builder makes it quick to tweak.”
JP
Jessica P.
Senior Marketing Analyst Lead
“It saves time, keeps responses organized, and provides useful reporting that helps improve internal processes and team engagement. While some premium features come at an additional cost, the platform is dependable, user-friendly, and delivers good value for regular feedback collection.”
EW
Emilia W.
Network Support Coordinator
“My only criticism is the way response data is exported. While the export feature is functional, I feel the formatting could be improved to make the data easier to analyze and present, especially when working with larger surveys or sharing results with others”
Ashley G.
HR Manager
Pros
“Hotjar provides solid insights into user interactions on your website and converts that into data you can use to increase conversion rate optimization.”
David V.
Lead Developer
“We have gained much better insights about customer behaviour, identifying web friction points, and enhancing lead generation and retention strategies.”
Peter C.
Regional Director of Business Development
“Great for getting a pulse on the busy parts (and the dead parts) of your pages. and browsing paths of your vistiors).”
Samuel P.
PPC Analyst
Cons
“Some advanced survey logic and reporting features require a paid subscription, which may not be ideal for smaller teams with basic needs.”
EW
Emilia W.
Network Support Coordinator
“Some customization and analytics options are only available in higher-priced plans, which can be expensive for individuals or small businesses.”
Ronith C.
Student
“The free/basic tier has serious restrictions—limited questions, limited number of responses you can view/export, and many features locked behind paid plans.”
EW
Emma W.
Assistant manager
Cons
“We were disappointed when their pricing model changed to require more investment to cover the same number of domains.”
Sarah F.
Marketing Technologist
“Screen recording is not perfect, many of our dom interactions were not recorded leading to us identify them as bugs.”
BG
Bharat G.
VP, Enginnering
“The cost is way too high to scale up for an enterprise company.”
Sarah F.
Marketing Technologist
- Vendor responds to reviews
- Last review2 days ago
- Vendor responds to reviews
- Last review2 months ago
Key features
- Total features112
- 360 Degree Feedback
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Annotations
- Anonymous Feedback
- Audience Targeting
- Autofill
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Benchmarking
- CES Survey Structure
- CRM
- CSAT Survey Structure
- Campaign Tracking
- Charting
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Complaint Monitoring
- Conditional Logic
- Continuous Feedback
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Import/Export
- Data Security
- Data Visualization
- Demographic Data
- Drag & Drop
- Dynamic Content
- Element Analytics
- Email Distribution
- Email Management
- Email Marketing
- Email Reminders
- Employee Onboarding
- Employee Recognition
- Engagement Tracking
- Feedback Management
- For Mobile
- For Websites
- Forms Creation & Design
- Forms Management
- Funnel Analysis
- Gamification
- Geotargeting
- Heatmaps
- Interactive Content
- Interactive Reports
- Issue Tracking
- KPI Monitoring
- Lead Generation
- Learning & Development
- Live Results Sharing
- Mobile Access
- Mobile Survey
- Moderated Usability Testing
- Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multiple Question Types
- Multiple Site Management
- NPS Survey Structure
- NPS of Customers
- NPS of Employees
- Negative Feedback Management
- Offboarding
- Offline Response Collection
- Online Polling
- Peer-to-Peer Recognition
- Performance Management
- Performance Metrics
- Predictive Analytics
- Problem Area Alerts
- Prototype Creation
- Pulse Surveys
- Qualitative Comparative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Question Piping
- Quizzes
- Randomization
- Ratings/Reviews
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- SMS Messaging
- SSL Security
- Scoring
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Segmentation
- Self Assessment
- Sentiment Analysis
- Session Recording
- Single Sign On
- Site Intercept Survey
- Skills Assessment
- Skip Logic
- Social Media Integration
- Software Testing Management
- Statistical Analysis
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Text Analysis
- Text Fields
- Third-Party Integrations
- Trend Analysis
- URL Customization
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Research Analysis
- Video Support
- Video recording/Transcriptions
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Forms
- Web Traffic Reporting
- Website Analytics
- Website Integration
- Widgets
- Word Clouds
- Workflow Automation
- Workflow Management
- Total features108
- 360 Degree Feedback
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Annotations
- Anonymous Feedback
- Audience Targeting
- Autofill
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Benchmarking
- CES Survey Structure
- CRM
- CSAT Survey Structure
- Campaign Tracking
- Charting
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Complaint Monitoring
- Conditional Logic
- Continuous Feedback
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Import/Export
- Data Security
- Data Visualization
- Demographic Data
- Drag & Drop
- Dynamic Content
- Element Analytics
- Email Distribution
- Email Management
- Email Marketing
- Email Reminders
- Employee Onboarding
- Employee Recognition
- Engagement Tracking
- Feedback Management
- For Mobile
- For Websites
- Forms Creation & Design
- Forms Management
- Funnel Analysis
- Gamification
- Geotargeting
- Heatmaps
- Interactive Content
- Interactive Reports
- Issue Tracking
- KPI Monitoring
- Lead Generation
- Learning & Development
- Live Results Sharing
- Mobile Access
- Mobile Survey
- Moderated Usability Testing
- Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multiple Question Types
- Multiple Site Management
- NPS Survey Structure
- NPS of Customers
- NPS of Employees
- Negative Feedback Management
- Offboarding
- Offline Response Collection
- Online Polling
- Peer-to-Peer Recognition
- Performance Management
- Performance Metrics
- Predictive Analytics
- Problem Area Alerts
- Prototype Creation
- Pulse Surveys
- Qualitative Comparative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Question Piping
- Quizzes
- Randomization
- Ratings/Reviews
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- SMS Messaging
- SSL Security
- Scoring
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Segmentation
- Self Assessment
- Sentiment Analysis
- Session Recording
- Single Sign On
- Site Intercept Survey
- Skills Assessment
- Skip Logic
- Social Media Integration
- Software Testing Management
- Statistical Analysis
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Text Analysis
- Text Fields
- Third-Party Integrations
- Trend Analysis
- URL Customization
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Research Analysis
- Video Support
- Video recording/Transcriptions
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Forms
- Web Traffic Reporting
- Website Analytics
- Website Integration
- Widgets
- Word Clouds
- Workflow Automation
- Workflow Management
Integrations
- Total integrations83
- AB Tasty
- ActiveCampaign
- Administrate Training Management
- Aha!
- Airtable
- Amplitude
- Appcues
- Apptio Platform
- Appy Pie
- Arlo Training Management Software
- Asana
- Basecamp
- BigCommerce
- Birdeye
- Chattermill
- ClicData
- ClickFunnels
- ClickUp
- Constant Contact
- Contentsquare
- CozyRoc SSIS+ Components Suite
- DataGrail
- Databox
- Dataddo
- Drip
- Drupal
- Emma by Marigold
- Enterpret
- Ethnio
- Eventbrite
- Evernote Teams
- Firebase
- Fivetran
- Flatly
- Freshdesk
- Freshpaint
- Freshservice
- Gainsight CS
- Google Analytics 360
- Google Forms
- GreenSpark
- HelpDocs
- Hevo
- Hootsuite
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Instapage
- Integry
- Jira
- Jitbit Helpdesk
- Jivrus Looker Studio Connectors
- Joomla
- Kajabi
- Kameleoon
- Kapiche
- Kartra
- Kissmetrics
- Kit
- Leadpages
- Linear
- Make
- Marketo Engage
- Matillion
- Maximizer CRM
- Microsoft Excel
- Microsoft Outlook
- Microsoft Power BI
- Microsoft Teams
- Minitab
- Miro
- Mixpanel
- Monkedo
- MySQL
- NVivo
- Notion
- Omniconvert
- OneDrive
- Oracle Eloqua Marketing Automation
- Osano
- Pabbly Connect
- Pipedream
- Pipedrive
- Podio
- PrestaShop
- Productboard
- Productiv
- Purplepass
- QuickSilk
- Quickwork
- Rally UXR
- Recruit Wizard
- Respondent
- Robly
- RudderStack
- Salesforce Sales Cloud
- Segment
- Sendoso
- Shopify
- Skyvia
- Slack
- Smartsheet
- Squarespace
- Stitch
- Style Intelligence
- Tableau
- Tealium Customer Data Hub
- Thematic
- Todoist
- Transcend
- Tray.io
- Trello
- Tremendous
- Trustpilot
- Tugger
- Unbounce
- Unito
- UpMetrics
- Visme
- Webflow
- Weebly
- Wix
- WooCommerce
- WordPress
- Workato
- Zapier
- Zendesk Suite
- Zoho Campaigns
- Zoom Events and Webinars
- Zuper
- monday AI Work Platform
- theMarketer
- trocco
- viaSocket
- Total integrations64
- AB Tasty
- ActiveCampaign
- Administrate Training Management
- Aha!
- Airtable
- Amplitude
- Appcues
- Apptio Platform
- Appy Pie
- Arlo Training Management Software
- Asana
- Basecamp
- BigCommerce
- Birdeye
- Chattermill
- ClicData
- ClickFunnels
- ClickUp
- Constant Contact
- Contentsquare
- CozyRoc SSIS+ Components Suite
- DataGrail
- Databox
- Dataddo
- Drip
- Drupal
- Emma by Marigold
- Enterpret
- Ethnio
- Eventbrite
- Evernote Teams
- Firebase
- Fivetran
- Flatly
- Freshdesk
- Freshpaint
- Freshservice
- Gainsight CS
- Google Analytics 360
- Google Forms
- GreenSpark
- HelpDocs
- Hevo
- Hootsuite
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Instapage
- Integry
- Jira
- Jitbit Helpdesk
- Jivrus Looker Studio Connectors
- Joomla
- Kajabi
- Kameleoon
- Kapiche
- Kartra
- Kissmetrics
- Kit
- Leadpages
- Linear
- Make
- Marketo Engage
- Matillion
- Maximizer CRM
- Microsoft Excel
- Microsoft Outlook
- Microsoft Power BI
- Microsoft Teams
- Minitab
- Miro
- Mixpanel
- Monkedo
- MySQL
- NVivo
- Notion
- Omniconvert
- OneDrive
- Oracle Eloqua Marketing Automation
- Osano
- Pabbly Connect
- Pipedream
- Pipedrive
- Podio
- PrestaShop
- Productboard
- Productiv
- Purplepass
- QuickSilk
- Quickwork
- Rally UXR
- Recruit Wizard
- Respondent
- Robly
- RudderStack
- Salesforce Sales Cloud
- Segment
- Sendoso
- Shopify
- Skyvia
- Slack
- Smartsheet
- Squarespace
- Stitch
- Style Intelligence
- Tableau
- Tealium Customer Data Hub
- Thematic
- Todoist
- Transcend
- Tray.io
- Trello
- Tremendous
- Trustpilot
- Tugger
- Unbounce
- Unito
- UpMetrics
- Visme
- Webflow
- Weebly
- Wix
- WooCommerce
- WordPress
- Workato
- Zapier
- Zendesk Suite
- Zoho Campaigns
- Zoom Events and Webinars
- Zuper
- monday AI Work Platform
- theMarketer
- trocco
- viaSocket
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