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SurveySparrow vs XM for Customer Experience Comparison (2026)

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Good recommendations?

SurveySparrow logo

SurveySparrow

XM for Customer Experience logo

XM for Customer Experience

Overview

SurveySparrow lets you turn surveys into conversations. With a conversational interface, SurveySparrow enables users to create and share highly engaging, mobile-first surveys that offer a chat-like experience.

Improve every key moment along the customer journey with the world's most advanced, AI-driven customer experience platform.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

1500

Per year

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

123

5

4

3

2

1

69

42

7

3

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
70%
would recommend this app

4.6

255

5

4

3

2

1

180

62

11

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
82%
would recommend this app

Pros

“The ability of the platform to email out surveys and to choose to record responses anonymously or show the names of the respondents was important. ”
DC

Daniel C.

Benefits and Compliance Manager

“One of my favorite features is the offline mode—it allows me to collect data without needing an internet connection, which is a huge plus for fieldwork.”
LS

Lanie S.

Owner

“This was a primary factor/aspect in what I needed to use for the specific survey I was creating so this fit the bill.”
DC

Daniel C.

Benefits and Compliance Manager

Pros

“It's an industry leader, used more often than any other survey platform (I believe this is still true), it has robust capabilities, and it's fairly user friendly.”
Verified reviewer profile picture

Brett G.

Mgr., Market Insights

“Very helpful for gathering opinions and reviews of internal processes and company updates.”
MA

Mike A.

Sales

“A dashboard allows management to review the performance of individual Consultants per mission, account or profile.”
HA

Henri A.

Analytics Market Manager

Cons

“We're using the survey sparrow API, and found there are some areas of the data that are not accessible via the API.”
NF

Niall F.

Head of Design

“The platform is not very helpful for creating more elaborate and complex surveys such as”
SD

Shravya D.

Consultant

“The customer support agents are unable to support legacy plans and its frustrating”
MJ

Monique J.

Market Research Analyst

Cons

“Some parts of the tool are a bit clunky for example the survey upload feature, which for the type of surveys we do, doesn't work very well and often rejects.”
Verified reviewer profile picture

Josh D.

Head of Procurement

“We decided not to proceed with the purchase due to cost”
SG

Shelby G.

QA & Environmental Manager

“UI not intuitive and not as flexible as other products, things like Survey Monkey, etc.,”
CM

Christopher M.

Finance Manager

  • Vendor responds to reviews
  • Last review17 days ago
  • Vendor responds to reviews
  • Last review8 months ago

Key features

  • Total features116
  • 360 Degree Feedback
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Agent Interface
  • Alerts/Escalation
  • Alerts/Notifications
  • Analytics
  • Anonymous Feedback
  • Assignment Management
  • Autofill
  • Automated Routing
  • Automated Scheduling
  • Automatic Transcription
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • CES Survey Structure
  • CRM
  • CSAT Survey Structure
  • Call Center Management
  • Call Recording
  • Campaign Management
  • Case Management
  • Categorization/Grouping
  • Chat/Messaging
  • Chatbot
  • Churn Management
  • Collaboration Tools
  • Communication Management
  • Complaint Monitoring
  • Compliance Management
  • Computer Telephony Integration
  • Conditional Logic
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Customer Activity Tracking
  • Customer Complaint Tracking
  • Customer Data Management
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Surveys
  • Customer Touchpoints
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Drag & Drop
  • Electronic Signature
  • Email Alerts
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Coaching Tools
  • Employee Database
  • Employee Portal
  • Employee Profiles
  • Employee Reward Programs
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • For Healthcare
  • Forms Creation & Design
  • Individual Development Plans
  • Interaction Tracking
  • Issue Management
  • Issue Tracking
  • KPI Monitoring
  • Keyword Tracking
  • Knowledge Management
  • Live Chat
  • Loyalty Program
  • Map Creation
  • Mass Texting
  • Media Monitoring
  • Membership Management
  • Mobile Access
  • Mobile Survey
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Language
  • Multi-Location
  • Multiple Question Types
  • Multiple User Accounts
  • NPS Survey Structure
  • NPS of Customers
  • NPS of Employees
  • Natural Language Processing
  • Negative Feedback Management
  • Offline Access
  • Offline Response Collection
  • Paper-Based
  • Performance Management
  • Performance Metrics
  • Performance Review Management
  • Personalization
  • Phone-Based
  • Predictive Analytics
  • Progress Tracking
  • Pulse Surveys
  • Quality Assurance
  • Quality Management
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Rater Selection
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Retention Tracking
  • Review Monitoring
  • Review Notification
  • Review Request
  • Rewards Management
  • Routing
  • SMS Messaging
  • SSL Security
  • Scoring
  • Search/Filter
  • Segmentation
  • Self Assessment
  • Self Service Portal
  • Self-Service Search
  • Sentiment Analysis
  • Service Level Agreement (SLA) Management
  • Single Sign On
  • Site Intercept Survey
  • Skills Assessment
  • Skip Logic
  • Social Media Integration
  • Social Media Monitoring
  • Speech-to-Text Analysis
  • Statistical Analysis
  • Support Audio/Images/Video
  • Support Ticket Management
  • Support Ticket Tracking
  • Survey Builder
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Templates
  • Text Analysis
  • Text Fields
  • Third-Party Integration
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • Visual Analytics
  • Website Analytics
  • Website Integration
  • Widgets
  • Workflow Automation
  • Workflow Management
  • Total features145
  • 360 Degree Feedback
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Agent Interface
  • Alerts/Escalation
  • Alerts/Notifications
  • Analytics
  • Anonymous Feedback
  • Assignment Management
  • Autofill
  • Automated Routing
  • Automated Scheduling
  • Automatic Transcription
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • CES Survey Structure
  • CRM
  • CSAT Survey Structure
  • Call Center Management
  • Call Recording
  • Campaign Management
  • Case Management
  • Categorization/Grouping
  • Chat/Messaging
  • Chatbot
  • Churn Management
  • Collaboration Tools
  • Communication Management
  • Complaint Monitoring
  • Compliance Management
  • Computer Telephony Integration
  • Conditional Logic
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Customer Activity Tracking
  • Customer Complaint Tracking
  • Customer Data Management
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Surveys
  • Customer Touchpoints
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Drag & Drop
  • Electronic Signature
  • Email Alerts
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Coaching Tools
  • Employee Database
  • Employee Portal
  • Employee Profiles
  • Employee Reward Programs
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • For Healthcare
  • Forms Creation & Design
  • Individual Development Plans
  • Interaction Tracking
  • Issue Management
  • Issue Tracking
  • KPI Monitoring
  • Keyword Tracking
  • Knowledge Management
  • Live Chat
  • Loyalty Program
  • Map Creation
  • Mass Texting
  • Media Monitoring
  • Membership Management
  • Mobile Access
  • Mobile Survey
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Language
  • Multi-Location
  • Multiple Question Types
  • Multiple User Accounts
  • NPS Survey Structure
  • NPS of Customers
  • NPS of Employees
  • Natural Language Processing
  • Negative Feedback Management
  • Offline Access
  • Offline Response Collection
  • Paper-Based
  • Performance Management
  • Performance Metrics
  • Performance Review Management
  • Personalization
  • Phone-Based
  • Predictive Analytics
  • Progress Tracking
  • Pulse Surveys
  • Quality Assurance
  • Quality Management
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Rater Selection
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Retention Tracking
  • Review Monitoring
  • Review Notification
  • Review Request
  • Rewards Management
  • Routing
  • SMS Messaging
  • SSL Security
  • Scoring
  • Search/Filter
  • Segmentation
  • Self Assessment
  • Self Service Portal
  • Self-Service Search
  • Sentiment Analysis
  • Service Level Agreement (SLA) Management
  • Single Sign On
  • Site Intercept Survey
  • Skills Assessment
  • Skip Logic
  • Social Media Integration
  • Social Media Monitoring
  • Speech-to-Text Analysis
  • Statistical Analysis
  • Support Audio/Images/Video
  • Support Ticket Management
  • Support Ticket Tracking
  • Survey Builder
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Templates
  • Text Analysis
  • Text Fields
  • Third-Party Integration
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • Visual Analytics
  • Website Analytics
  • Website Integration
  • Widgets
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations25
  • AWeber
  • ActiveCampaign
  • Adobe Analytics
  • Airtable
  • Annex Cloud Loyalty Experience Platform
  • ChatGPT
  • Chattermill
  • ClickTale
  • DataGrail
  • Databricks
  • Dynamics 365 Business Central
  • Dynamics 365 Customer Service
  • Dynamics 365 Sales
  • Freshdesk
  • Fuel Cycle
  • Fullstory
  • Glassbox
  • Google Contacts
  • Grade.us
  • HubSpot CRM
  • HubSpot Sales Hub
  • IFTTT
  • Intuit Mailchimp Email Marketing
  • Jira
  • Kantata
  • Klaviyo
  • LogRocket
  • Make
  • Marketo Engage
  • Medallia Agent Connect
  • Microsoft Excel
  • Microsoft Fabric
  • Microsoft Teams
  • ModMed
  • Notion
  • Pendo
  • Pipedrive
  • Quantum Metric
  • Reputation
  • ReviewTrackers
  • Salesforce Sales Cloud
  • ServiceNow
  • SessionCam
  • Shopify
  • Slack
  • SocketLabs
  • Tableau
  • Tango
  • Tray.io
  • Tremendous
  • Unanet ERP GovCon
  • UserTesting
  • Xoxoday
  • Zapier
  • Zendesk Suite
  • Total integrations34
  • AWeber
  • ActiveCampaign
  • Adobe Analytics
  • Airtable
  • Annex Cloud Loyalty Experience Platform
  • ChatGPT
  • Chattermill
  • ClickTale
  • DataGrail
  • Databricks
  • Dynamics 365 Business Central
  • Dynamics 365 Customer Service
  • Dynamics 365 Sales
  • Freshdesk
  • Fuel Cycle
  • Fullstory
  • Glassbox
  • Google Contacts
  • Grade.us
  • HubSpot CRM
  • HubSpot Sales Hub
  • IFTTT
  • Intuit Mailchimp Email Marketing
  • Jira
  • Kantata
  • Klaviyo
  • LogRocket
  • Make
  • Marketo Engage
  • Medallia Agent Connect
  • Microsoft Excel
  • Microsoft Fabric
  • Microsoft Teams
  • ModMed
  • Notion
  • Pendo
  • Pipedrive
  • Quantum Metric
  • Reputation
  • ReviewTrackers
  • Salesforce Sales Cloud
  • ServiceNow
  • SessionCam
  • Shopify
  • Slack
  • SocketLabs
  • Tableau
  • Tango
  • Tray.io
  • Tremendous
  • Unanet ERP GovCon
  • UserTesting
  • Xoxoday
  • Zapier
  • Zendesk Suite

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