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Touchpoint MX Logo

Touchpoint MX: NZ marketing automation with email & SMS

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Touchpoint MX - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: August 2025

Touchpoint MX overview

What is Touchpoint MX?

Touchpoint MX – a Kiwi-built marketing automation platform that unites email, SMS, surveys, and loyalty in one secure ISO 27001-certified solution with local NZ support.

Touchpoint MX helps businesses capture new customers wherever they are and reduce the time to conversion effectively and efficiently using a range of cloud-based digital marketing tools through a single, omnichannel marketing automation platform.

With this platform, businesses can empower employees and teams of any size to take on personalized, digital marketing communications through a single omnichannel platform. With an easy-to-use CMS and powerful dashboarding and reporting functions, it can simplify database capture and hold customer information securely, making digital campaign execution easy.

Designed for beginners, agencies, and marketing professionals alike, the TouchpointMX platform can be either self-service or supported by Touchpoint Group's team of industry experts, as a fully managed marketing service.

This solution is suitable for the following industries: Banking, Insurance, Financial Services, Retail, Automotive, Utilities, Government, Healthcare, Professional Services, Events & Hospitality, and Marketing & Design Agencies.

Key benefits of using Touchpoint MX

It helps increase lead generation, grow your marketing database, and improve sales conversion through remarketing activities. Develop new sales channels and automate your digital marketing experiences with triggered communications. Drive customer engagement with personalized interactions through a host of omni-channel campaigns and promotions.

Email Marketing:
With the TouchpointMX editor, design and deploy emails that adhere to your brand guidelines or create sophisticated micro-campaigns. Set-up response triggered email journeys, report on campaign results in real-time, and combine data sources to segment your email database to target relevant audiences.

Microsites & Websites:
Creating new ways for your customers to interact with your business online can drive conversion, improve loyalty, and make brands 'stick' in the minds of consumers. Host subsidiary brand content or create microsites to support campaigns that need to be held outside a website.

Online Promotions:
Create multi-channel promotions that drive acquisition and generate interest in your brand, or design competitions to drive engagement within existing audiences. Engage current or future customers with campaigns that stand out.


Landing Pages:
Design custom landing pages for one-off or long-term campaigns. Edit, manage and expand your online reach using an intuitive CMS. Create powerful pages that work hard, support campaigns, and drive customer interaction. Store customer database details securely in one place and use them for follow-up emails or mobile campaigns at a later date.

Surveys & Questionnaires
With interactive modules to create anything from customer and employee experience surveys (such as NPS and CSAT surveys) to stakeholder training programs and points-based rewards programs, Touchpoint Group allows for the flexibility you need to engage your audience, easily and efficiently.


Mobile & SMS Push Notifications
Give your customers the chance to find out more about your offer, product or service by utilising SMS push messages. Craft dynamic auto-replies and supply text or web links to content that has too much detail to feature in your mainstream media with TXT4Info or TXT2Win campaigns.

Loyalty Programs
Create a loyalty program that will keep customers coming back. Choose a points-based redemption program, reward shopping frequency, or simply track sales across all platforms without a discount method and share suggested products with a database.

Starting price

Free

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Touchpoint MX’s user interface

Ease of use rating:

Touchpoint MX reviews

Overall rating

4.7

/5

3

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.67/10
Rating distribution

5

4

3

2

1

2

1

0

0

0

Touchpoint MX's key features

Most critical features, based on insights from Touchpoint MX users:

Marketing automation
Landing pages/web forms
Lead qualification
Multi-Campaign
Event triggered actions
Campaign management

All Touchpoint MX features

Features rating:

A/B testing
Activity dashboard
Activity tracking
API
Campaign analytics
CRM
Customer database
Customizable branding
Customizable ctas
Customizable forms
Data import/export
Data security
Drip campaigns
Dynamic content
Email marketing
Email tracking
Engagement tracking
Lead capture
Lead generation
Lead management
Loyalty program
Multi-Channel marketing
Multivariate testing
Personalization
Real-Time analytics
Real-Time data
Reminders
ROI tracking
Segmentation
SMS marketing
Template management
Website visitor tracking

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Touchpoint MX pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Basic

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Email marketing campaigns
  • SMS marketing campaigns
  • Contact management
  • Campaign reporting & analytics
  • NZ-based support

Professional

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No pricing info

Contact vendor for more details

Enterprise

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No pricing info

Features included:

  • Enterprise email & SMS automation
  • ISO 27001 data security compliance
  • Dedicated account manager
  • Custom dashboards & analytics
  • Banking, insurance, utilities compliance

User opinions about Touchpoint MX price and value

Value for money rating:

Touchpoint MX support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat
Email/Help Desk
Phone Support
Knowledge Base

Training options

In Person
Documentation
Live Online

Touchpoint MX FAQs

Q. What type of pricing plans does Touchpoint MX offer?

Touchpoint MX has the following pricing plans:
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

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Q. Who are the typical users of Touchpoint MX?

Touchpoint MX has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does Touchpoint MX support?

Touchpoint MX supports the following languages:
English


Q. Does Touchpoint MX offer an API?

Yes, Touchpoint MX has an API available for use.


Q. What level of support does Touchpoint MX offer?

Touchpoint MX offers the following support options:
Chat, Email/Help Desk, Phone Support, Knowledge Base

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