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Touchpoint MX

Omni-channel digital marketing software for B2C businesses

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Touchpoint MX Pricing, Features, Reviews and Alternatives

Touchpoint MX product overview

What is Touchpoint MX?

Touchpoint MX is an intuitive, custom-built marketing automation platform designed for B2C businesses.

Key benefits of using Touchpoint MX

It helps increase lead generation, grow your marketing database, and improve sales conversion through remarketing activities. Develop new sales channels and automate your digital marketing experiences with triggered communications. Drive customer engagement with personalized interactions through a host of omni-channel campaigns and promotions.

Email Marketing:
With the TouchpointMX editor, design and deploy emails that adhere to your brand guidelines or create sophisticated micro-campaigns. Set-up response triggered email journeys, report on campaign results in real-time, and combine data sources to segment your email database to target relevant audiences.

Microsites & Websites:
Creating new ways for your customers to interact with your business online can drive conversion, improve loyalty, and make brands 'stick' in the minds of consumers. Host subsidiary brand content or create microsites to support campaigns that need to be held outside a website.

Online Promotions:
Create multi-channel promotions that drive acquisition and generate interest in your brand, or design competitions to drive engagement within existing audiences. Engage current or future customers with campaigns that stand out.

Landing Pages:
Design custom landing pages for one-off or long-term campaigns. Edit, manage and expand your online reach using an intuitive CMS. Create powerful pages that work hard, support campaigns, and drive customer interaction. Store customer database details securely in one place and use them for follow-up emails or mobile campaigns at a later date.

Surveys & Questionnaires
With interactive modules to create anything from customer and employee experience surveys (such as NPS and CSAT surveys) to stakeholder training programs and points-based rewards programs, Touchpoint Group allows for the flexibility you need to engage your audience, easily and efficiently.

Mobile & SMS Push Notifications
Give your customers the chance to find out more about your offer, product or service by utilising SMS push messages. Craft dynamic auto-replies and supply text or web links to content that has too much detail to feature in your mainstream media with TXT4Info or TXT2Win campaigns.

Loyalty Programs
Create a loyalty program that will keep customers coming back. Choose a points-based redemption program, reward shopping frequency, or simply track sales across all platforms without a discount method and share suggested products with a database.

Typical customers

Small businesses
Mid size businesses
Large enterprises

Platforms supported


Support options

Email/Help Desk
Phone Support
Knowledge Base

Training options

In Person
Live Online

Touchpoint MX pricing information

Value for money




Starting from


No pricing info

Pricing options

Free plan
Free trial
Pricing range

Value for money contenders

Touchpoint MX features





Total features


5 categories

Most valued features by users

Activity Dashboard
Data Import/Export
Email Marketing
Customizable Branding
Customer Database

Functionality contenders

Touchpoint MX users reviews

Overall Rating




Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10
Rating distribution











Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Great platform and extremely easy to use + Outstanding customer support - Highly Recommend it.

Reviewed 4 years ago

As it is SaaS, the software is always ready for action. Simple and easy to use. Always in the forefront of collaborative customer engagement and team is always ready to help which is extremely important to us.


The Touchpoint Group have been an absolute pleasure to work with. They have been open and honest and always think with a collaborative customer-centric focus in mind. It has been a pleasure working with Touchpoint Group to solve any issues with no runaround or hidden agenda's. For a full suite of digital marketing options and a responsive team, look no further than the Touchpoint Group. They are a true omnichannel platform that takes valuable customers on a segmented and personalised journey through email, SMS to mobile. They are also experts in Digital Survey's, Gamification, Employee promotions and Loyalty programs. It is fantastic to have a single view of the customer and their behaviours so we can market off the back of that so the message has true meaning.


Nothing at this stage - Much of the feedback that has been provided have been implemented into the platform or included within the road map.

Touchpoint MX FAQs and common questions

Q. What type of pricing plans does Touchpoint MX offer?

Touchpoint MX has the following pricing plans:
Pricing model: Subscription

Q. Who are the typical users of Touchpoint MX?

Touchpoint MX has the following typical customers:
Large Enterprises, Mid Size Business, Small Business

Q. What languages does Touchpoint MX support?

Touchpoint MX supports the following languages:

Q. Does Touchpoint MX offer an API?

Yes, Touchpoint MX has an API available for use.

Q. What level of support does Touchpoint MX offer?

Touchpoint MX offers the following support options:
Chat, Email/Help Desk, Phone Support, Knowledge Base

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