Aurea CRM - 2026 Pricing, Features, Reviews & Alternatives

Aurea CRM - previously update.CRM - offers a range of industry and role-specific solutions with specific feature-sets to meet the needs of sales, marketing and service teams. The web-based CRM offers unique solutions for engineering and manufacturing, construction, pharma and medical engineering, financial services, consumer products, and other industries.

Aurea CRM acts a personal assistant and customer management tool for sales, marketing and service teams. Sales teams benefit from the app's tasks and appointments management tools, as well as prospect analysis, comprehensive customer data, visual relationship network maps, competitor analysis and more. The CRM solution for marketing teams lets you create, track and evaluate campaigns with a multi-tier visual campaign designer and a campaign analysis tool.

For service teams, Aurea CRM lets you view all service requests through a service dashboard and the app reminds you of overdue service tasks such as routine maintenance checks. The CRM lets you create tickets for service cases, helping to source and dispatch the best technician for the job. Technicians in the field can use Aurea CRM to access live maps and documentation.

The Aurea CRM suite also includes CRM.intelligence, an integrated analytics product for complete operational analysis and reporting. You can use this product to build custom dashboards and reports to identify trends in turnover and assess staff performance. CRM.pad 2.0 gives both online and offline access to all of Aurea CRM's features through an interface that can be customized to match your brand.