Apex Loyalty - 2026 Pricing, Features, Reviews & Alternatives

Apex Loyalty is a loyalty marketing and incentive automation tool designed to help businesses engage and communicate with channel partners in order to drive brand advocacy. Developed on the Salesforce platform, Apex Loyalty is a cloud-based solution designed for mid-size to enterprise level companies aiming to boost loyalty and drive sales through incentive and loyalty automation.

To facilitate engagement and interaction, Apex Loyalty provides tools including a personalized partner portal and community platform. Using the drag and drop interface, users can personalize the design of their partner platform and create a simple, mobile-optimized user experience for partners. By utilizing the self-service portal users can set up customized loyalty programs with features such as customer segmentation, redeemable points systems, built-in rewards, gamification, and more. Loyalty programs can be launched using the Apex Rewards-Ready Loyalty platform which automates the task of selecting and procuring rewards to be used as incentives, and partners or clients can earn points through advocacy tasks in order to win rewards.

With Apex Loyalty users can segment members to create and deploy tailored marketing campaigns and deliver relevant content to each segment. An unlimited number of customer segments can be created, based on CRM data, behavior patterns, or other criteria, to facilitate the collection and redemption of loyalty points. The marketing automation tools within Apex Loyalty aim to enhance communication via email or SMS campaigns, and campaigns can be customized with an adaptable rules engine.