Apex Loyalty Pricing, Features, Reviews & Comparison of Alternatives

Apex Loyalty

Channel & employee loyalty management

5.0/5 (3 reviews)

Apex Loyalty overview

What is Apex Loyalty?

Apex Loyalty is a loyalty marketing and incentive automation tool designed to help businesses engage and communicate with channel partners in order to drive brand advocacy. Developed on the Salesforce platform, Apex Loyalty is a cloud-based solution designed for mid-size to enterprise level companies aiming to boost loyalty and drive sales through incentive and loyalty automation.

To facilitate engagement and interaction, Apex Loyalty provides tools including a personalized partner portal and community platform. Using the drag and drop interface, users can personalize the design of their partner platform and create a simple, mobile-optimized user experience for partners. By utilizing the self-service portal users can set up customized loyalty programs with features such as customer segmentation, redeemable points systems, built-in rewards, gamification, and more. Loyalty programs can be launched using the Apex Rewards-Ready Loyalty platform which automates the task of selecting and procuring rewards to be used as incentives, and partners or clients can earn points through advocacy tasks in order to win rewards.

With Apex Loyalty users can segment members to create and deploy tailored marketing campaigns and deliver relevant content to each segment. An unlimited number of customer segments can be created, based on CRM data, behavior patterns, or other criteria, to facilitate the collection and redemption of loyalty points. The marketing automation tools within Apex Loyalty aim to enhance communication via email or SMS campaigns, and campaigns can be customized with an adaptable rules engine.


Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Apex Loyalty screenshot: Build a customized partner portal and manage the content and campaigns available to usersLoyalty Platform For B2B Channel Partners & Employees - Partner Relationship Management SoftwareApex Loyalty screenshot: Dynamic member segments can be created to target partners based on pre-defined criteria

Apex Loyalty reviews


Very good
Value for money
Ease of use
Customer support
Ezgi Koksal

I believe this is one the most revolutionary channel loyalty software out there!

Used daily for 1-2 years
Reviewed 2018-03-07
Review Source: Capterra

Apex Loyalty does solve most of your pain points such as communicating with your independent channels and collecting insights and turning them into brand advocates. With Apex Loyalty you can also reward your channels for their sales transactions. While doing that, Apex makes it fun for the channels to be engaged in your loyalty program. Apex Loyalty is also very scalable and can be used in any industry from manufacturing to services and FMCG industry.

I can only speak about the challenges of starting a successful channel loyalty program mechanics. Figuring out the details of your loyalty program usually takes more time then you would think.

Rating breakdown

Value for money
Ease of use
Customer support

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Seckin Aygul

Best tool to become loyalty Guru!

Used daily for 2+ years
Reviewed 2018-03-19
Review Source: Capterra

It has lots of features to manage and engage your customers. Cluster based activities enables you to offer differentiated activities to your customers depending on your needs. User friendly admin panel is one of the key benefits. Seems like developed with lots of learnings; you have what you need to start your CRM without much effort.

Surprisingly, there is nothing to complain about the software. All you need is to try and see how useful it is.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Mehmet Edibali

It's the most useful and functioning loyalty software I've ever used. Great features!

Used daily for less than 6 months
Reviewed 2018-03-07
Review Source: Capterra

Continous communication, engagement & improved business relationship with our partners

- They provide live demos on demand - Flexible gamification options - Segmented content offering - Rewards ready catalogue featuring digital gift cards - Very appealing web portal look & feel - Being able to incentivize Sales activities as well as brand engagement

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Apex Loyalty pricing

Pricing options
Free trial
View Pricing Plans

Contact Apex Loyalty for pricing information.

Apex Loyalty features

Activity Tracking
CRM Integration
Customizable Branding

API (399 other apps)
Activity Dashboard (252 other apps)
Automatic Notifications (220 other apps)
Calendar Management (194 other apps)
Custom Fields (157 other apps)
Customer Database (174 other apps)
Customizable Reporting (178 other apps)
Customizable Templates (194 other apps)
Data Import/Export (200 other apps)
Electronic Payments (152 other apps)
Email Integration (208 other apps)
Real Time Data (145 other apps)
Reminders (198 other apps)
Reporting & Statistics (272 other apps)
Social Media Integration (188 other apps)
Surveys & Feedback (164 other apps)
Third Party Integration (247 other apps)

Videos and tutorials

Additional information for Apex Loyalty

Key features of Apex Loyalty

  • Customer activity tracking
  • Membership management
  • Member portal
  • No-card loyalty system
  • Rewards management
  • Activity tracking
  • Campaign planning
  • Campaign segmentation
  • Channel management
  • Communication management
  • CRM integration
  • Customizable branding
  • Email distribution
  • Incentive programs
  • Partner management
  • Partner portal
  • Rules-based workflow
  • Summary reports
  • Training management
  • Customer segmentation
  • Drag & drop interface
  • Customer loyalty program
  • Gamification
  • Multi-channel marketing
  • SMS marketing
  • Reward distribution
  • Campaign management
  • Performance reports
  • Self service portal
  • Engagement analytics
  • Vendor self service
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Automate the process of thanking partners and customers for their loyalty with Apex Loyalty’s built-in rewards system which automatically offers incentives such as online gift cards and discount coupons.

Build a personalized partner portal with the drag and drop website design wizard. Partners can log in to take quizzes, watch videos, access news, reward sales transactions, and other forms of onsite engagement.

Create partner segmentation based on any criteria or behavior and create customized and targeted content for different partner segments. Users can also send business offers via email or SMS to target segments and incentivize sales.

Reward partners for their on-site engagement by assigning different points values for participation in quizzes or training programs, portal login, or viewing documents or internal messages. Use the gamification feature to incentivize engagement amongst partners.

Monitor campaigns via reports and dashboards to visualize how effective campaigns are and see which incentives are working. Ineffective loyalty programs can be updated based on data within reports.