Ruler Analytics - 2026 Pricing, Features, Reviews & Alternatives

Ruler Analytics is a call tracking and marketing attribution software that offers SMBs a single and centralized platform from which to capture, share and analyze marketing campaign data. Incorporating phone call tracking, form tracking and Google Analytics integration, Ruler Analytics aims to deliver a comprehensive marketing attribution solution.

In order to attribute marketing data effectively, Ruler Analytics equips users with campaign and keyword call tracking technology. Utilizing Ruler Analytics’ call tracking functionality, users can match phone calls to website visitors and determine exactly how visitors discover a user’s business. Users can also view the caller journey, listen to call recordings as well as track static and offline calls. Moreover, by supporting Google Adwords and Analytics integrations, Ruler Analytics allows users to capture phone call data as Goals and conversions and, ultimately, measure the ROI on their marketing investment.

Besides call tracking, Ruler Analytics facilitates form tracking alongside company tracking. With Ruler Analytics’ advanced tracking features, users can collect customer data from abandoned forms and obtain the contact details of real companies which have visited their website.

Further to Google Analytics integration, Ruler Analytics supports Zapier integration. Through Zapier integration, Ruler Analytics connects seamlessly to more than 500 other services including CRM and Email products such as MailChimp, pipedrive and Microsoft Dynamics. Ruler Analytics, therefore, allows users to share marketing data easily with their CRM and order management systems as well as understand more about their customers with visitor journey tracking and enriched lead information.