Ruler Analytics Pricing, Features, Reviews & Comparison of Alternatives

Ruler Analytics

Call tracking & marketing attribution software

5.0/5 (2 reviews)

Ruler Analytics overview

Ruler Analytics is a call tracking and marketing attribution software that offers SMBs a single and centralized platform from which to capture, share and analyze marketing campaign data. Incorporating phone call tracking, form tracking and Google Analytics integration, Ruler Analytics aims to deliver a comprehensive marketing attribution solution.

In order to attribute marketing data effectively, Ruler Analytics equips users with campaign and keyword call tracking technology. Utilizing Ruler Analytics’ call tracking functionality, users can match phone calls to website visitors and determine exactly how visitors discover a user’s business. Users can also view the caller journey, listen to call recordings as well as track static and offline calls. Moreover, by supporting Google Adwords and Analytics integrations, Ruler Analytics allows users to capture phone call data as Goals and conversions and, ultimately, measure the ROI on their marketing investment.

Besides call tracking, Ruler Analytics facilitates form tracking alongside company tracking. With Ruler Analytics’ advanced tracking features, users can collect customer data from abandoned forms and obtain the contact details of real companies which have visited their website.

Further to Google Analytics integration, Ruler Analytics supports Zapier integration. Through Zapier integration, Ruler Analytics connects seamlessly to more than 500 other services including CRM and Email products such as MailChimp, pipedrive and Microsoft Dynamics. Ruler Analytics, therefore, allows users to share marketing data easily with their CRM and order management systems as well as understand more about their customers with visitor journey tracking and enriched lead information.


Starting from
Pricing options
Value for money
View Pricing Plans


Business size



United States, Europe, United Kingdom

Supported languages

Ruler Analytics screenshot: Access website visitor profilesRuler Analytics - OverviewRuler Analytics screenshot: Review marketing source Ruler Analytics screenshot: Track phone call dataRuler Analytics screenshot: Gain accurate figures from all marketing channelsRuler Analytics screenshot: Visualize traffic source dataRuler Analytics screenshot: Attribute calls & form conversions to marketing source

Ruler Analytics reviews


Very good
Value for money
Ease of use
Customer support
Max Castro

More features, integrations and solutions. At a cheaper price. Good experience all round.

Used daily for 1-2 years
Reviewed 2018-03-03
Review Source: Capterra

Cost, Number of Integrations, Customer Support, Form and Online Chat Tracking is additionally valuable. Finally being able to match multiple clicks to forms AND calls leads is really valuable for me and my agency.

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Andrew Bruce

Great kit for tracking calls and leads from your marketing channels.

Used daily for less than 6 months
Reviewed 2018-05-07
Review Source: Capterra

Great kit for tracking calls and leads from your marketing channels. Being able to demonstrate every enquiry to a client is essential and Ruler makes it easier.

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Ruler Analytics pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Ruler Analytics offers 3 pricing tiers.

Start-up plan: $149/month for up to 1,000 call minutes per month
Business plan: $216/month for up to 2,000 call minutes per month
Enterprise plan: To receive accurate pricing, contact Ruler Analytics directly.

Ruler Analytics features

Campaign Analysis
Data Import/Export
Third Party Integration

A/B Testing (152 other apps)
API (410 other apps)
Activity Dashboard (228 other apps)
Campaign Management (187 other apps)
Content Management (189 other apps)
Customizable Branding (191 other apps)
Customizable Templates (205 other apps)
Drag & Drop Interface (214 other apps)
Engagement Analytics (179 other apps)
Monitoring (190 other apps)
Multi-Channel Marketing (159 other apps)
Real Time Analytics (156 other apps)
Real Time Data (147 other apps)
Reporting & Statistics (213 other apps)
Social Media Integration (233 other apps)
Social Network Marketing (143 other apps)
Tagging (145 other apps)

Additional information for Ruler Analytics

Key features of Ruler Analytics

  • Pageview tracking
  • Third party integration
  • CRM integration
  • Call tracking
  • Goal tracking
  • Static & offline call tracking
  • Call recording
  • Record & playback ability
  • Keyword reprovided
  • Call whispers
  • IVR / voice recognition
  • Call routing
  • Call greeting messages
  • Google Analytics integration
  • Form tracking
  • Visitor journey tracking
  • Multichannel attribution
  • Real time reporting
  • CSV export
  • Email alerts
  • White label reporting
  • Agency partner program
  • Time on site tracking
  • Multi-channel marketing attribution
  • Campaign analysis
  • Trend analysis
  • Customer journey mapping
  • Company tracking
  • Call queuing
View All Features


Ruler Analytics employs phone call tracking technology, allowing users to match phone calls to website visitors as well as reveal specifically how visitors found the user’s website.

Ruler Analytics facilitates form tracking, serving to help users collect customer data from abandoned forms effectively.

Thanks to third party integration with Zapier, users can connect seamlessly to hundreds of different applications including popular CRM and email services such as MailChimp and Zoho CRM.

Ruler Analytics extends visitor journey tracking technology, providing users with an accurate account of every individual visitor’s journey on their website across multiple sessions.

Ruler Analytics features re-provided keywords, offering users the keywords that Google Analytics has removed and reports as not provided and matching them correctly against phone calls and form conversions.