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Ruler Analytics Logo

Call tracking & marketing attribution software

Table of Contents

Ruler Analytics - 2025 Pricing, Features, Reviews & Alternatives

What is Ruler Analytics?

Ruler Analytics is a call tracking and marketing attribution software that offers SMBs a single and centralized platform from which to capture, share and analyze marketing campaign data. Incorporating phone call tracking, form tracking and Google Analytics integration, Ruler Analytics aims to deliver a comprehensive marketing attribution solution.

In order to attribute marketing data effectively, Ruler Analytics equips users with campaign and keyword call tracking technology. Utilizing Ruler Analytics’ call tracking functionality, users can match phone calls to website visitors and determine exactly how visitors discover a user’s business. Users can also view the caller journey, listen to call recordings as well as track static and offline calls. Moreover, by supporting Google Adwords and Analytics integrations, Ruler Analytics allows users to capture phone call data as Goals and conversions and, ultimately, measure the ROI on their marketing investment.

Besides call tracking, Ruler Analytics facilitates form tracking alongside company tracking. With Ruler Analytics’ advanced tracking features, users can collect customer data from abandoned forms and obtain the contact details of real companies which have visited their website.

Further to Google Analytics integration, Ruler Analytics supports Zapier integration. Through Zapier integration, Ruler Analytics connects seamlessly to more than 500 other services including CRM and Email products such as MailChimp, pipedrive and Microsoft Dynamics. Ruler Analytics, therefore, allows users to share marketing data easily with their CRM and order management systems as well as understand more about their customers with visitor journey tracking and enriched lead information.

Benefits of using Ruler Analytics

  • Ruler Analytics employs phone call tracking technology, allowing users to match phone calls to website visitors as well as reveal specifically how visitors found the user’s website.

  • Ruler Analytics facilitates form tracking, serving to help users collect customer data from abandoned forms effectively.

  • Thanks to third party integration with Zapier, users can connect seamlessly to hundreds of different applications including popular CRM and email services such as MailChimp and Zoho CRM.

  • Ruler Analytics extends visitor journey tracking technology, providing users with an accurate account of every individual visitor’s journey on their website across multiple sessions.

  • Ruler Analytics features re-provided keywords, offering users the keywords that Google Analytics has removed and reports as not provided and matching them correctly against phone calls and form conversions.
  • Starting from

    149

    Per month

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    Ruler Analytics's features

    Features rating:

    Call Recording
    Call Routing
    Call Tracking Metrics
    Caller ID
    Campaign Analytics
    Campaign Management
    Conversion Tracking
    CRM
    Data Import/Export
    Email Marketing
    Goal Setting/Tracking
    IVR
    Keyword Tracking
    Multi-Campaign
    Pageview Tracking
    Real-Time Reporting
    Referral Tracking
    Third-Party Integrations
    Time on Site Tracking
    Trend Analysis
    Visitor Tracking

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    Ruler Analytics pricing

    Value for money rating:

    Starting from

    149

    Per month

    Pricing details
    Subscription
    Free trial
    Free plan
    Pricing range

    Ruler Analytics integrations (5)

    Ruler Analytics support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    24/7 (Live rep)
    FAQs/Forum
    Chat
    Email/Help Desk
    Phone Support

    Training options

    Live Online
    Webinars
    In Person

    Ruler Analytics reviews

    Overall rating

    5.0

    /5

    2

    Positive reviews

    100

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    Rating distribution

    5

    4

    3

    2

    1

    2

    0

    0

    0

    0

    Ruler Analytics FAQs

    Q. What type of pricing plans does Ruler Analytics offer?

    Ruler Analytics has the following pricing plans:
    Starting from: $149.00/month
    Pricing model: Subscription

    These products have better value for money


    Q. Who are the typical users of Ruler Analytics?

    Ruler Analytics has the following typical customers:
    Large Enterprises, Mid Size Business, Small Business


    Q. What languages does Ruler Analytics support?

    Ruler Analytics supports the following languages:
    English


    Q. Does Ruler Analytics offer an API?

    No, Ruler Analytics does not have an API available.


    Q. What other apps does Ruler Analytics integrate with?

    Ruler Analytics integrates with the following applications:
    Google Analytics 360, Zapier


    Q. What level of support does Ruler Analytics offer?

    Ruler Analytics offers the following support options:
    24/7 (Live rep), FAQs/Forum, Chat, Email/Help Desk, Phone Support

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